NOW ACTIVE / Michael jackson’s ultimate music fan global mash-up to launch online march 7

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MICHAEL JACKSON’S ULTIMATE MUSIC FAN GLOBAL MASH-UP
TO LAUNCH ONLINE MARCH 7

INNOVATIVE “BEHIND THE MASK” VIDEO PROJECT SEEKS CREATIVE INPUT FROM ACROSS THE WORLD TO SHAPE UNIQUE ARTISTIC VISION


New York, NY – In the spirit of Michael Jackson’s pioneering videos that pushed the creative boundaries in capturing the look, feel and emotions of music, the Estate of Michael Jackson and Sony Music will provide everyone who likes music an opportunity to help create online a unique groundbreaking music video for the single “Behind the Mask”. Using the web in a truly innovative way, people from around the world on March 7 will come together to create an imaginative piece of Michael Jackson history in The Behind the Mask Project.

Led by the creative team at Radical Media and director Dennis Liu, participants will visit the website http://behindthemask.michaeljackson.com which will be loaded with simple tools that define the different roles one can play in this landmark project. First, users select a move, a lyric, or a crowd reaction; performers can even demonstrate their own moonwalk, the anti-gravity lean or the toe stand. Then, using the site’s split-screen template, contributors can shoot their move right on the website with their web cam (or their video camera) and upload their clip at the precise time it occurs in the video.

After the worldwide community has come together and done their part, the director will select the top clips and weave them into this historical work of Michael Jackson video art. The final results of The Behind the Mask Project will be unveiled during the first week in April.

“Behind the Mask” is a critic and fan favorite from MICHAEL – the unique collection of songs featuring Michael’s performances completed posthumously and released in December by the Michael Jackson Estate and Sony Music. MICHAEL was the #1 global album upon its release in December and has shipped over 3 million units worldwide making it one of the biggest albums of 2010. The album’s success continues to underscore Michael’s importance as a global icon and superstar, transcending cultures and languages.

Sign up now at www.michaeljackson.com for updates on the project. Participate starting March 7, 2011 at http://behindthemask.michaeljackson.com.

Dennis Liu is an award-winning digital filmmaker at @radical.media. Dennis quickly made a name for himself winning awards for clients that include Apple and Microsoft and being honored in the renowned "Saatchi & Saatchi New Directors Showcase".

@radical.media is a global transmedia company that creates some of the world's most innovative content and the home to @radical.media design+digital. @radical.media's award-winning projects include the Academy Award®-winning documentary “The Fog of War”; the Grammy®-winning “Concert for George”; the Independent Spirit Award-winning “Metallica: Some Kind of Monster”; the award-winning digital experience “The Wilderness Downtown” for Google Creative Lab and Arcade Fire; the Grammy-nominated “The Johnny Cash Project”; the Emmy® and Golden Globe®-winning pilot episode of the hit series “Mad Men”; the Emmy®-winning “10 Days That Unexpectedly Changed America” for the History Channel; and five seasons of the critically acclaimed Sundance Channel series “Iconoclasts,” among others.
 
So basically this means that the video will be finished by the end of the next month?
 
Led by the creative team at Radical Media and director Dennis Liu, participants will visit the website http://behindthemask.michaeljackson.com which will be loaded with simple tools that define the different roles one can play in this landmark project. First, users select a move, a lyric, or a crowd reaction; performers can even demonstrate their own moonwalk, the anti-gravity lean or the toe stand. Then, using the site’s split-screen template, contributors can shoot their move right on the website with their web cam (or their video camera) and upload their clip at the precise time it occurs in the video.

I listed what it's about there.
 
Hmmm this sounds interesting..it will be neat to see what people come up with :)
 
"Behind The Mask" interactive design by/for the FANS!

Sunday, February 27, 2011


Press Release of the estate of Michael Jackson and Sony Music

MASH-UP WORLD FOR FANS OF MICHAEL JACKSON

(TO BE LAUNCHED IN MARCH 7)

Project Video Behind The Mask innovative search creative contribution of the entire world into a singular artistic vision

New York, NY - In the pioneering spirit of the clips of Michael Jackson that altered the boundaries of feeling and emotions of the music, the Estate of Michael Jackson and Sony Music will offer everyone who like music a chance to help create an online video clip original and innovative for the single Behind The Mask. Using the Internet in a truly innovative, people around the world will come together on March 7 to create a work of imaginative story of Michael Jackson, Project Behind The Mask.

Led by the creative team at Radical Media and director Dennis Liu, participants will visit the website http://behindthemask.michaeljackson.com, which is loaded with simple tools that will define the different roles that can be played in this innovative project.

First, users will select a move, a letter or a reaction from the audience, artists can even show your own moonwalk, anti-gravity tilting or turning on tiptoe.

Then, using the model of split-screen page, taxpayers are allowed to shoot their steps on the website with your web cam (or video camera) and send your clip to the exact moment when it occurs in the video.
After the world community has come together and done their part, the director selects the best bits for this historic work of video art by Michael Jackson.

The final results of Behind The Mask design will be unveiled during the first week of April.

Behind The Mask is a favorite of fans and critics on the album MICHAEL - a unique collection of songs, including the last recordings of Michael and completed posthumously released in December by the Estate of Michael Jackson and Sony Music. MICHAEL album was # 1 in world when it was launched in December and has sold over three million copies worldwide, becoming one of the biggest albums of 2010.

The album's success continues to emphasize the importance of Michael as a global icon and superstar, transcending cultures and languages.

Cadaste up in www.michaeljackson.com for updates on the project.

Investments start at 7 March 2011 in http://behindthemask.michaeljackson.com.

Dennis Liu is an award winning digital filmmaker at Radical Media.

Dennis quickly made his name by winning awards for clients including Apple and Microsoft, and being honored at the famous Saatchi & Saatchi New Directors Showcase. "

Translated by Bruno Couto Porpora
Source: Estate of Michael Jackson / Sony Music / MJJC


http://translate.googleusercontent....le.com&usg=ALkJrhhXyRXFbqz0s5ET7sfGLvcBSO95GQ


 
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Re: "Behind The Mask" interactive design by/for the FANS!

so whats with the drummer and the wolf? if this is what the video is going to be... More fans doing Michael moves then yes the way they are doing it is innovative but not very imaginative.
 
Re: "Behind The Mask" interactive design by/for the FANS!

^Obviously this is not going to be the official video. It's just something fun for the fans.
 
Re: "Behind The Mask" interactive design by/for the FANS!

Whoops, sorry Gaz...I've gotten a little rusty at my search words
 
l have recorded my video but l don't know where l have to send it in website ,this website is kind of complicated
 
Can someone please tell me why I can't access the sub-site for the competition!!! Can people in the US view it!?
 
So will there be an actual BTM video?
 
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