Pepsi Partners With Michael Jackson Estate for Commemorative Packaging [Pepsi Promo /Can discussion]

marc_vivien

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http://adage.com/article/news/pepsi-partners-michael-jackson-estate/233825/

Pepsi is paying homage to the King of Pop one more time.

The brand is working with Michael Jackson's estate to create a limited edition package featuring the singer, according to an executive close to the company. The package coincides with the 25th Anniversary of the "Bad" album, which was released on Aug. 31, 1987.

The package will be a 16 oz. can available in convenience stores and grocery stores around Memorial Day, according to Beverage Digest. The can, said to have a blue background with an image of Mr. Jackson dancing, is expected to cost 99 cents. Pepsi declined to comment.

Pepsi sponsored the 1988 Bad World Tour. The tour spanned 16 months, including 123 concerts in 15 countries attended by 4.4 million fans. When it concluded, it was the largest grossing tour in history and the tour with the largest audience.

The brand's relationship with Mr. Jackson dates back to 1984 and the "New Generation" campaign. Infamously, the singer's hair caught fire during a commercial shoot that was part of that campaign. Mr. Jackson appeared in a number of commercials for the brand over the years, performing versions of "Billie Jean" and "Bad," among other songs.

Pepsi has a long association with music but has been putting a particular emphasis on that area in the last year. It poured $60 million into a sponsorship of "X Factor," Simon Cowell's music competition, and featured the show's winner, Melanie Amaro, in a Super Bowl spot. The tagline for the ad, created by TBWA/Chiat/Day was "Where there's Pepsi, there's music."

Earlier this week, Pepsi confirmed to Ad Age its relationship with singer Nicki Minaj, who is said to be appearing in a new global campaign for the brand.

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In November 2011, the estate filed a trademark application for 'King of Pop'.
http://www.trademarkia.com/king-of-pop-85475748.html
 
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Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

Obviously has something to do with the promoting of Bad 25 :D
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

Ok that's pretty awesome and I'm excited for Bad 25 more than ever now. Why do I get the feeling the Estate is taking more time, and we will not be let down this time? :wild:
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

I CANNOT WAIT!!!!!!


This album is gonna get heavy promotion and it will be great because new and younger generations will enjoy MJ !
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

Pepsi"s partnering with the Estate for special packaging to coinside with BAD25 Anniversary is a confirmation to me that album and BAD concert DVD is forth coming YEH ! :clap:
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

I'll get excited when I actually see and hear what they put out. I'm certainly looking forward to whatever they plan on releasing, but I'm not expecting much.
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

Look like the 25th anniversary of Bad going to be bigger then the 25th of Thrilller.
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

I hope they make this packaging all around, including Brazil, 'cause that's the only way i'm buying Pepsi instead of Coke! hahaha
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

please be worldwide :D
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

will it come to europe? ;)

Ooooooh I hope so!!!!!!!I want this!


I just CANT WAIT for the Bad 25 promotion and release!!!!!!!It's gonna be sooooo AWESOME!!!!!!!
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

They should make those promotions, like: with 5 packages+10 bucks= 1 Bad 25th T-shirt or something... it would be very cool
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

bad tour on dvd and blu ray please!!!!
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

I just CANT WAIT for the Bad 25 promotion and release!!!!!!!It's gonna be sooooo AWESOME!!!!!!![/QUOTE]

Just cant wait !!!!
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

I CANNOT WAIT!!!!!!


This album is gonna get heavy promotion and it will be great because new and younger generations will enjoy MJ !

This should be..., and if you remember..., Thriller25 had huge commercial sales... in the US, and it would top the chart, if it was allowed...

NOW, BAD 25 can be no.1 at the Billboard top 200, after 25 years...., but only fans can do that=buy the album!

TWYMMF-Pepsi-Presantiert-12inch.jpg
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

Love it, the buzz begins.
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

i follow pepsi just in case they reveal something sooner or later
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

We drink Pepsi in our house and I'm buying a big ol' box of these (if I can), but one can will not ever be opened, just stored away for future generations. :cheeky:
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

:woohoo: !!! can't wait !!! :shout:
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

Remember this isn't confirmation of specifics regarding an album and/or concert release. Here's hoping though.
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

I am keeping my fingers crossed.
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

Cool.... I feel as one with great sadness when I see all these cool things happening. I wish Michael was still here. :( *big sigh*
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

Sounds pretty cool..Thanks for the info
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

Sounds like a great idea, some people aren't even aware that Michael Jackson had a contract with Pepsi in the past. I really hope this is a global thing too, I want to be able to get it in the UK. Thumbs up to the estate!
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

I'm always a big fan/drinker to Pepsi. If the packaging arrives I can have 2, so I can have the other one not to use for sentimental value.

So I just wanna say to that news. PLEASE! PLEASE! PLEASE! PLEASE! PLEASE! PLEASE! PLEASE INCLUDE THE BAD TOUR 1988 DVD/BLU-RAY!!!
 
Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

:D

Michael-jackson-bad-tour-official-logo.jpg

BadPepsi1987.gif

MJJBadPepsiPoster.jpg

MJPepsi_m.jpg
 
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Re: Pepsi Partners With Michael Jackson Estate for Commemorative Packaging

This is excellent news! The Estate are making a big deal about the Bad 25th Anniversary which increases our chances of a live Blu Ray/DVD!
 
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