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Thread: Michael Jackson Hologram Conjures Billionaire Alki David's Patent Lawsuit (Exclusive)

   
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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    It seems once you knock off one lawsuit a new one takes its place.

    Why did this guy take so long to sue? The illusion has been out for some time now. Did he just get his patent finalized?

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Uwe Maass’, who is part of this lawsuit suing Cirque gave an interview to CNN in January:
    "Resurrecting performers of the past comes with a complex of legal, technical and ethical questions, but has nevertheless been proving popular with audiences around the world. Maass says that his company's next main project is to help Cirque du Soleil bring the work of Michael Jackson back to life in the 'Immortal World Tour'."
    http://edition.cnn.com/2014/01/08/te...-back-to-life/


    Musion's press release from June 27 2013
    http://online.wsj.com/article/PR-CO-...27-909643.html
    "The current collaboration between Cirque du Soleil and Michael Jackson's estate is another example of how the Eyeliner(TM) technology created and driven by Musion is transforming the way we view the potential of technology."

    What is going on?
    Is there hologram of Michael in IMMortal, does anyone remember?
    Could it be that hologram that they use in MJ1 was meant to be used in IMmortal, but they decided to use it in MJ1?
    Last edited by Bubs; 26-03-2014 at 02:09 PM.

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Quote Originally Posted by Petrarose View Post
    It seems once you knock off one lawsuit a new one takes its place.

    Why did this guy take so long to sue? The illusion has been out for some time now. Did he just get his patent finalized?
    From Ivy's patent links, the latest date (at the bottom of patent US7883212 B2) is 26 Sept 13. It looks as though both current patents incorporate elements of previously-patented technology. I'm guessing that the 'whole system' is described in the two latest patents (in Ivy's post) which build on and add to these previous technologies. The main thing about the 'foil' used and patented ? by Musion, is that it is non-flammable. It seems that there are several other foils out there which can be used to work the same way (ie to project images on to) but Musion say they are not flame proof. I think the foil itself is made by a specialist company, and I thought that Musion had an exclusive licence to purchase it. (Musion worked with Mitsubishi to develop the foil.....and I think they worked out ways of 'setting it up' eg with correct angles and tension, and correct use of projectors).

    The YT video below shows the President of Cirque talking about acquiring 3d technology to bring Michael on to the stage with the dancers, and he mentions talking to technology companies. This video seems to be dated April 12

    Patent US 7883212 B2
    Nov 11, 2013 AS Assignment
    Owner name: MUSION DAS HOLOGRAM LIMITED, UNITED KINGDOM
    Effective date: 20130926
    Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:MUSION SYSTEMS LIMITED;REEL/FRAME:031615/0800





    http://www.youtube.com/watch?v=Eo588zbf2-Y

    ---------------------------------------------------------------------------------------------
    Cirque du Soleil plans Michael Jackson show with 3-D and holograms
    April 20th 2010

    You don't see The Beatles in "Love," but Michael Jackson might be part of his own tribute show when Cirque du Soleil brings it to the Strip in late 2012.
    Cirque officials say holograms or 3-D effects might have you ducking when the late superstar goes into that moonwalk or lets his gloved hand fly in the joint production announced Tuesday by Cirque and Jackson's estate.

    "Technology is evolving at a very rapid pace. We hope that between now and 2012, when we open the show, technology will be even more sophisticated, that people will have the feeling Michael is onstage," said Cirque President Daniel Lamarre.
    "We've been talking a lot ... about the fact that Michael Jackson was always ahead of his time. It's important with this show that we're going to be ahead of our time," Lamarre said. "We are talking to a lot of people that can bring new technologies to the table."
    "We're looking at two or three different (venue) possibilities that are going to be dictated by which one will suit better the technology that we're looking for and obviously the availability," he said. "We will have to do some major changes wherever we end up."

    http://www.reviewjournal.com/news/ci...-and-holograms
    Last edited by myosotis; 26-03-2014 at 10:14 AM.
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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Bubs OK so I am still confused. If this guy talked to the Cirque people in that January 2014 interview, how come the parties did not know that someone was using the technology without permission? I wish I had some more technical information and someone to tell me exactly how the One illusion is done. Why would Cirque actually talk to the people who owned the technology and not ask for permission? Is this something like the Anka situation?

    Does anyone know if the illusion was in the show this week?

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Isn't the so called "Hologram" of Michael in the Cirque shows the impersonator from the MJ Experience video game? Can they really sue if it's not even Michael in the image?


    Then again, I see this lawsuit isn't about the image itself, but the tech used to create it.
    You inspired me to dream big. You taught me to love unconditionally. You taught me to do unto others, what thou does to self. And most of all you taught me not judge until the truth sets on free. And because of it all...I Love You, Michael. And I always will.

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Quote Originally Posted by WhoIsIt89 View Post
    Isn't the so called "Hologram" of Michael in the Cirque shows the impersonator from the MJ Experience video game? Can they really sue if it's not even Michael in the image?


    Then again, I see this lawsuit isn't about the image itself, but the tech used to create it.
    They are not suing over what image is being used. They are suing over the technology used to show the image. Even if they showed a cat doesn't matter. It is what they are using to create the hologram. not what image they use. I hope that helps .
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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    I don't think they will stop the illusion until they get a court order, if they win the case against them. To remove it could be used against them as admitting guilt. maybe they are not using the same technology or used it before it was copyrighted. Lets wait and see what the Estate defense is first.

    Much can happen.
    They might offer a settlement to get permission to continue using it if they are using that same technology. Stating they will pay so much for the use. It may be worth their while to take that offer if they want to make gauranteed money off the copyright, because the estate's MJOne show is ongoing and can benefit them. Other wise the Estate can say if they don't settle they will take it to court and if they lose they will use some other technology to create the illusion. Its not over and not proven ..
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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    ^^Yeah that is why I want to know how they knew Cirque is using their technology. Is it that there is only one type of technology that produce this illusion? Then, if they found out Cirque was using their technology, wouldn't the first step be to send them notice and see what resolutions can be made before their do the filing? Why did this guy file first?

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Quote Originally Posted by Petrarose View Post
    ^^Yeah that is why I want to know how they knew Cirque is using their technology. Is it that there is only one type of technology that produce this illusion? Then, if they found out Cirque was using their technology, wouldn't the first step be to send them notice and see what resolutions can be made before their do the filing? Why did this guy file first?
    There seem to be similar companies using other types of 'foil' as a screen for the projection. Musion say theirs is the safest. I guess the reason for the suit (in place of a letter) is to gain maximum international publicity for his company....
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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    ^^I agree with you with that publicity thing.

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    The Cirque case is referred to at the end of this article...response is expected on 23 May....

    Billboard Awards defend Michael Jackson hologram

    LOS ANGELES (AP) — Tech companies have filed an emergency lawsuit to prevent the Billboard Music Awards from using their patents to project a Michael Jackson hologram at this weekend's show.

    Hologram USA Inc. and Musion Das Hologram Ltd. sued Jackson's estate and dick clark productions in federal court over technology known for digitally resurrecting deceased rapper Tupac Shakur at the 2012 Coachella music festival.

    A lawyer representing the show's producers and Jackson's estate responded to the suit Friday by stating that if the virtual performance from the King of Pop were blocked, they would be irreparably harmed.

    Judge Kent Dawson held a brief hearing Friday afternoon in a Nevada federal court and said he would rule on the case by the end of the day.

    Plans to use the hologram during the show Sunday emerged with the lawsuit. Show producers still haven't confirmed that they plan to feature a 3-D image of Jackson, but they had been promoting a "history-making performance" at Las Vegas' MGM Grand Garden Arena that would promote the singer's latest posthumous album, "Xscape."

    Attorney Michael Feder, representing the show and Jackson estate, said in his filed response that the holographic performance has been planned for months and had been discussed with Alki David, who owns the rights to the technology that creates and projects lifelike images to appear alongside live performers through Hologram USA and Musion.

    Howard Weitzman, an attorney for Jackson's estate, called the lawsuit in a statement "ludicrous" and said it had "no merit."

    Hologram USA and Musion say one of their products is being used without authorization by a competitor to create a segment that depicts Jackson performing a new song, "Slave to the Rhythm."

    Hologram USA obtained the rights to the patents after the bankruptcy of Florida effects house Digital Domain, which created the Shakur performance to wide acclaim two years ago.

    The lawsuit also names John C. Textor, the chairman of Florida-based Pulse Entertainment Corp. who was the former head of Digital Domain. Pulse is accused of using the hologram techniques without a proper license. A phone message left for Textor was not immediately returned.

    The lawsuit names Atlanta-based Pulse Entertainment Inc. as a defendant. Ken S. Johnson said the company was listed incorrectly because it had no connection the Billboard Music Awards.

    In March, Hologram USA sued Cirque du Soleil and MGM Resorts International over its show, "Michael Jackson ONE" at Mandalay Bay Hotel & Casino. The show features a performance by a digital rendition of Jackson, which the company also contends is an unlicensed use of its technology.

    The case is being handled in a Los Angeles federal court and Cirque du Soleil and MGM Resorts have been granted an extension until May 23 to respond to the lawsuit.

    https://music.yahoo.com/news/billboa...--finance.html
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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    The Estate is not stupid so they have to be pretty sure they can knock this lawsuit down.

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Didn't know they tried to stop the Billboard performance too. I wonder what the response will be? They have up to this week anyway, so I guess we will find out soon.

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Michael Jackson 'Hologram' Show Sparks New Legal Crossfire (Exclusive)

    It's now been a month since a Michael Jackson recreation at the Billboard Music Awards earned heavy buzz. In the days leading up to the spectacle, Hologram USA, owned by firebrand entrepreneur Alki David, attempted to stop it by claiming it infringed patented hologram technology that he had exclusively licensed. The Billboard Awards performance was allowed to happen, but the dispute is hardly over.

    On Thursday, a new $10 million lawsuit was filed by Pulse Evolution, whose animators and technicians spent many months preparing the Billboard Awards show. In a complaint filed in U.S. District Court in Los Angeles, Pulse is attacking David as a "charlatan who had no involvement whatsoever in the development of the Michael Jackson animation."

    The move follows David's own lawsuit, which originally named Prometheus Global Media, parent of Billboard Music Awards producer Dick Clark Productions (PGM also is THR's owner), among the defendants. But now the case has been amended mostly to focus on Pulse and its chairman John Textor. The executors of the Michael Jackson estate are among the other defendants.

    Both sides present their own tale of what has happened.

    According to Pulse's complaint, David "falsely claimed credit for creating and developing the visual effects spectacle in a nationally-televised interview on CNN, in press releases and on his various websites operated by his company, FilmOn."

    The lawsuit paints David as being famous for his outrageous antics and being a "notorious infringer of intellectual property rights," specifically referring to his well-publicized battles with TV broadcasters. The plaintiff is upset with David's alleged efforts to "divert public and industry attention away from Pulse Entertainment just as the company was being launched," asserting that it rises to unfair business competition practices and trade libel.

    What's more, Pulse says that in the days leading up to the Billboard Music Awards, David attempted a "shakedown" by demanding credit — all on the basis of patent licensing from "a defunct company with no assets that had nothing to license in the first place."

    That "defunct" company is Musion Das Hologram Limited, said by David to be connected to Europeans named Giovanni Palma and Uwe Maas. Where things get confusing is that Pulse has been dong with business with a company called Musion Systems Limited, apparently connected to two more Europeans named Ian O'Connell and William James Rock.

    How hologram-like technology was created, who owns proper rights and what exactly is going on with these Musion companies is something that will have to be addressed in this case or elsewhere soon.

    For now, what's important is that David's company claims a hold on technology said to be a new version of a 19th century stage trick called "Pepper's Ghost," involving the projection of two-dimensional images into a three-dimensional stage set. According to Hologram USA, the technology was famously used to create the late Tupac Shakur performing at the 2012 Coachella Music Festival.

    David says he outbid Textor's Digital Domain unit to acquire rights to the technology last February, and that Textor's Pulse "elected to ignore the rights they previously sought to obtain" in the creation of a posthumous performance by Michael Jackson.

    David's amended complaint (read it here ) goes onto assert that it "rejected a proposal made by Textor and Pulse for a joint marketing agreement over the technology in April and May 2014 – days before Textor and Pulse used that technology without authorization to create the Jackson hologram."

    Back to Pulse's new lawsuit: The fact that David insists upon calling it a "hologram" in media interviews is noted. According to its complaint (read it here), "This mischaracterization of the [Michael Jackson] animation as a hologram highlights David's complete lack of technical expertise and involvement in the creation and development of the Michael Jackson Animation, insofar as the virtual Michael Jackson appearing at the Billboard Award Show was not a hologram at all, rather, it was an animation projected onto a screen. This distinction is lost on David, because he is nothing more than a fraud claiming credit for Pulse Entertainment's animation."

    Is the distinction important?

    David's lawsuit points to a USA Today story (with comments given by Textor and Pulse CEO Frank Patterson) that says Pulse refined the magician's technique called Pepper's Ghost, and that the technology was used to recreate Tupac.

    "After Plaintiffs moved for a temporary restraining order in these court proceedings to enjoin Defendants from using the Patented Technology to create the Jackson hologram at the Billboard Music Awards, Defendants argued to this Court that they would not use the patented technology to create the Michael Jackson hologram," states David's amended complaint. "That argument is belied by the actual evidence. Initially, Textor attempted to obtain rights to the Patented Technology in the months and days leading up to the Billboard Awards because he knew those rights were required."

    David's company, represented by lawyers Craig Newby and Ryan Baker, says that his legal adversaries "have created significant confusion in the marketplace" and "diluted the value of the Hologram USA brand," getting in the way of its discussions to do recreations of Elvis Presley and Bob Marley.

    Pulse, represented by Marty Singer and Todd Eagan, responds that David has hijacked the launch of the company and has similarly caused "immeasurable harm" to its "public relations, its reputation and brand."

    Bottom line: The business of dead stars has a very live fight.


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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    It'll be interesting to see how this ends, I guess.

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