Michael Jackson envisioned the visual concept and story of his ‘Unbreakable’ music video in this way:
“
…Michael even knew exactly how he wanted to open the ‘Unbreakable’ short film. He would be on the roof of a very tall building that was under construction, held over the edge by some thugs, and then they would let him go. He would go hurtling to the ground, seemingly dead, but slowly, his body parts would come together and he would turn into fire - dancing on fire from scaffold to scaffold as his body parts reassembled themselves. Michael envisioned creating a dance for ‘Unbreakable’ that people would remember forever…” (Frank Cascio, ‘My Friend Michael’ book)
The interesting thing here is that the singer was also about to introduce (in that music video) some brand new, amazing dance moves and choreographies that would stick to people’s mind forever.
Additionally, sources close to Michael Jackson revealed that the singer aimed at big sales with the ‘Invincible’ album also because his secret goal was to save the music business from the recession in the early ‘00s (just like he did with the big sales of his ‘Thriller’ album that saved the music business from a similar recession in the early ‘80s).
Korgnex;4316484 said:
There are draft drawings available for "Unbreakable", that's all. "Threatened" is the last finished Jerkins track that got released on INVINCIBLE, obviously mainly as a hope to later repeat similiar success as with "Thriller". They certainly talked about ideas but there was no video for it on the schedule by the time the album was released and the troubling months after it when everybody realized MJ wasn't in his best form and health to get big things started. This album needed giant sales to recoup its huge production costs, it was doomed to fail. If you saw the video to YRMW and the MSG 30th concerts, you can understand why business decisions were made - doesn't matter if Michael or his fans understood them.
The production costs of the ‘Invincible’ album were actually not that huge, but much lower.
The 30 million dollars of the album’s production costs was an exaggerated number that Sony Music announced to media in order to hype up that album (because that would create bigger anticipation from buyers for that album and therefore bigger sales).