Watch the Spot: Pepsi Marks 25th Anniversary of Michael Jackson's 'Bad' Ad to Air on BET, Fox

[MsMo]

Pepsi is set to unveil a 15-second spot marking the 25th anniversary of Michael Jackson's "Bad" tonight. The spot (below) was directed by Marco Brambilla and features a remix by Afrojack, paired with images of the late singer dancing. The ad will air during the BET special, "Bad25 -- The short films of Michael Jackson," as well as during the X-Factor on Fox.

As part of the brand's "Live for Now" campaign, Pepsi inked an exclusive global partnership with the Estate of Michael Jackson. It is producing one billion commemorative 16 oz. cans featuring the singer.

The brand's relationship with Mr. Jackson dates to 1984 and the "New Generation" campaign. In 1988, Pepsi sponsored the Bad World Tour. The tour spanned 16 months, with 123 concerts in 15 countries attended by 4.4 million fans. It was the largest-grossing tour in history and the one with the largest audience.

"This unique global partnership, around such a legendary music milestone invites Pepsi fans from around the world to experience Michael Jackson's music in an engaging and very 'Now' kind of way," said Brad Jakeman, president of PepsiCo's Global Beverage Group. "It's a model example of how Pepsi's 'Live for Now' campaign can manifest itself in a way that resonates the world over."

http://adage.com/article/adages/pep...ge/LatestNews+(Advertising+Age+-+Latest+News)

 

[Silouette]

That's really cool. A kaleidoscope of Michael's! Is there a longer version or is that it?

Thanks MsMo

 

[OnirMJ]

It's too short. But great promo.

 

[Moonwalker.Fan]

I want to believe the ad will boost the album sales, because it seems ... :ermm:

 

[CherubimII]

Pepsi Readies Michael Jackson TV Spot

Tue, 18 Sep 2012 | By Sebastian Joseph
Pepsi is to launch a TV spot starring Michael Jackson to celebrate the 25[SUP]th[/SUP] anniversary of the pop artist’s ‘Bad’ album as part of it’s global music-themed campaign ‘Live for Now’.

The 15-second advert is soundtracked by a remix of ‘Bad’ by Dutch music producer Afrojack. It features various images of the late singer taken from music videos from the album including Smooth Criminal and Man in the Mirror. (Click on link below)

In May, Pepsi announced an exclusive global partnership with the Michael Jackson’s estate as part of its marketing strategy to target teenagers through pop music via its ‘Live For Now’ platform. Pepsi will roll out a raft of promotions around the deal including in-store promotions and digital activity.

Video Link:

[video]http://bcove.me/9yh1of79[/video]

 

[Billyjeanplxiv]

Re: Pepsi Readies Michael Jackson TV Spot (See video Ad inside)

wow. really cool.

 

[CaptainEoLove85]

Cool, but short.

 

[MsMo]

That's really cool. A kaleidoscope of Michael's! Is there a longer version or is that it?

Thanks MsMo

Yep! Very Cool...sounds like that's gonna be it...guess we'll have to wait and see. Y'all are welcome

 

[etoile 37]

I love it! Too bad it's so short...

 

[bobmoo79]

Looks good...

 

[MsMo]

<blockquote class="twitter-tweet"><p>Get down with your bad self and check out this sweet @<a href="https://twitter.com/michaeljackson">michaeljackson</a> animated gif! <a href="https://twitter.com/search/%23BAD25">#BAD25</a> <a href="http://t.co/qwjBXrAx" title="http://twitter.com/pepsi/status/251134768169771009/photo/1">twitter.com/pepsi/status/2&#8230;</a></p>&mdash; Pepsi&#8482; (@pepsi) <a href="https://twitter.com/pepsi/status/251134768169771009" data-datetime="2012-09-27T01:42:53+00:00">September 27, 2012</a></blockquote>
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

 

[etoile 37]

The only problem with this ad is that it doesn't give information on what they are advertising. People who see it will have no idea they have released new songs and a live DVD. They should also show the longer TV spot during the X Factor if they want the Pepsi ad to be any use.