THE ESTATE OF MICHAEL JACKSON ENTERS PARTNERSHIP WITH SONY MOBILE
Sony today announced a partnership with the Michael Jackson estate, which will see the music of Jackson being used as part of the promotional material for the Xperia Z2.
Jackson was hailed as one of the best artists in the world as part of Sony's presentation at Mobile World Congress, and as Sony is heralding the Xperia Z2 as one of the best devices for the aural experience, it makes sense for the company to partner with such a prestigious artist.
The music of Michael Jackson will be used in advertising, as can be seen from the 90-second short video that the company showed at its presentation and will release publicly shortly. More will be announced in the coming weeks as to how the partnership impacts customers who purchase an Xperia Z2.
Sony was keeping its cards relatively close to its chest at Mobile World Congress, but is very excited by this partnership.
Full announcement below
"The Estate of Michael Jackson and Epic Records are very excited about the partnership with Sony Mobile announced this morning at the Mobile World Congress in Barcelona. We are thrilled with the use of the new solo Michael Jackson recording, “Slave To The Rhythm,” which is featured in the 90 second online spot for the new Xperia Z2 phone. For those of you not lucky enough to be in the room for the premiere of the spot, look for it online!"
[video=youtube;VZ9HkICDuOI]http://www.youtube.com/watch?v=VZ9HkICDuOI[/video]
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It's not a new album guys! :/ just saw the official account of Michael Jackson on instagram post about a partership with Sony Mobile.
Sony today announced a partnership with the Michael Jackson estate, which will see the music of Jackson being used as part of the promotional material for the Xperia Z2.
Jackson was hailed as one of the best artists in the world as part of Sony's presentation at Mobile World Congress, and as Sony is heralding the Xperia Z2 as one of the best devices for the aural experience, it makes sense for the company to partner with such a prestigious artist.
The music of Michael Jackson will be used in advertising, as can be seen from the 90-second short video that the company showed at its presentation and will release publicly shortly. More will be announced in the coming weeks as to how the partnership impacts customers who purchase an Xperia Z2.
Sony was keeping its cards relatively close to its chest at Mobile World Congress, but is very excited by this partnership.
Full announcement below
"The Estate of Michael Jackson and Epic Records are very excited about the partnership with Sony Mobile announced this morning at the Mobile World Congress in Barcelona. We are thrilled with the use of the new solo Michael Jackson recording, “Slave To The Rhythm,” which is featured in the 90 second online spot for the new Xperia Z2 phone. For those of you not lucky enough to be in the room for the premiere of the spot, look for it online!"
[video=youtube;VZ9HkICDuOI]http://www.youtube.com/watch?v=VZ9HkICDuOI[/video]
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It's not a new album guys! :/ just saw the official account of Michael Jackson on instagram post about a partership with Sony Mobile.
