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Thread: Michael Jackson Hologram Conjures Billionaire Alki David's Patent Lawsuit (Exclusive)

   

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    Default Michael Jackson Hologram Conjures Billionaire Alki David's Patent Lawsuit (Exclusive)

    Alki David says an Amy Winehouse concert is coming, but first comes a patent lawsuit over a popular Cirque du Soleil show in Las Vegas.

    Two years ago, a hologram of Tupac Shakur at the Coachella Music Festival sparked the imagination about what might be next in concert possibilities. Now, the technology that created the spectacle has landed in the hands of a noteworthy billionaire -- Alki David, the eccentric one who attempted to transform the television business with streaming technology before Aereo stole his thunder and TV broadcasters unleashed their legal guns on him.

    Now, David finds himself on the flip side of the intellectual property coin. His FilmOn as well as hologram-maker Musion are the plaintiffs in a lawsuit filed on Monday against Cirque du Soleil and MGM Resorts for allegedly infringing patents to create a hologram used in the final scene of Michael Jackson: One, the resident acrobatic production at Mandaley Bay Theatre in Las Vegas.

    The complaint filed in California federal court begins with some history.
    "In 1862, John Pepper and Henry Dircks invented 'Pepper's Ghost,' an illusion technique, which, over the last 150 years, has appeared in movies, concerts, magic shows and amusement park rides," says the lawsuit. "Today a new incarnation of Pepper's Ghost exists -- Musion Eyeliner technology. Musion Eyeliner uses a patented system to project three-dimensional images virtually indistinguishable from real life bodies."

    David was apparently impressed upon seeing the technology being used to create the deceased rapper Tupac appearing on stage with Dr. Dre and Snoop Dogg. He says he recently bought the exclusive license to Musion's patent and has started up a company called Hologram USA with a showroom at the FilmOn Studios on Canon Drive in Beverly Hills.

    Why? He's got plans. "We already agreed on hologram performances with Flo Rida and the late Amy Winehouse," he says. "Many other shows are coming."

    But first comes some score-settling about who owns rights to hologram technology. David says he's about to file a slew of lawsuits. This Michael Jackson one is the first.

    The new lawsuit mentions two patents at issue: One for a device for displaying moving images in the background of a stage and one for a projection apparatus and method for pepper's ghost illusion.

    "Although it has been widely acknowledged that Defendants employ the technology to create a three-dimensional hologram of Michael Jackson in Cirque du Soleil's Michael Jackson: One, Defendants do not possess a valid license to practice that technology."

    The show has been enormously successful and has helped the Michael Jackson estate reap almost a billion dollars in revenue since the King of Pop's passing in 2009. The lawsuit claims that since the technology behind the Tupac hologram got so much press attention, the defendants knew or should have known the system was patented. The plaintiffs demand an injunction and maximum damages for willful infringement.

    The hologram is the climax of the 26-scene show, which never has a performer portraying Jackson onstage. Instead, the show strategically uses video and audio footage of the singer throughout the plot's peaks and valleys.

    "His presence, even on video, is so powerful, that it can be very tricky to use him," Welby Altidor, One’s director of creation, told The Hollywood Reporter just before the show's opening in May 2013. "What we wanted to do in this show is build Michael’s presence through his voice and feeling his shadow, to feeling him progressively becoming more and more present throughout the show, until we can create the longing. And then the apex, the moment where we'll really feel that he's there and he's still with us."


    THR has reached out to Cirque du Soleil and will update with any response.
    Meanwhile, the hologram technology has landed in the hands of a Hollywood bad boy with a taste for the outrageous. David tells THR, "This is by far the most exciting business opportunity I have ever seen. Imagine running 100 meters against Usain Bolt or resurrecting Richard Prior!"

    http://www.hollywoodreporter.com/thr...jackson-690899

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Hmm. There he is again ...
    Michael Jackson (1958 - 2009): You Do Not Define Him So You Cannot Confine Him!

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Same person who pushed the whole B. Howard crap...

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    I will go bonkers if there is even a hint of chance that sleaze ball will start using MJ hologram in his ventures

    Is it just coincidence that he came up with this crap with B Howard? Is there some sort of plan that they claim B Howard is MJ's son, so he can use MJ image and likeness?
    Too far fetching?


    Ivyyyyyyyyy help!!!!
    Am I right to says that Alki might owns the technology, but he still cannot use anyones image and likeness without permission from the estate?
    Last edited by Bubs; 25-03-2014 at 05:10 PM.

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Quote Originally Posted by Bubs View Post
    I will go bonkers if there is even a hint of chance that sleaze ball will start using MJ hologram in his ventures

    Is it just coincidence that he came up with this crap with B Howard? Is there some sort of plan that they claim B Howard is MJ's son, so he can use MJ image and likeness?
    Too far fetching?


    Ivyyyyyyyyy help!!!!
    Am I right to says that Alki might owns the technology, but he still cannot use anyones image and likeness without permission from the estate?
    He cannot use MJ's image without permission and it doesn't look like he wants to do that. This lawsuit is about the device used to project the hologram to the stage. He says that device is patented and they should have asked him for permission and paid him for using it.
    Twitter : Ivy_4MJ

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    This guy's name is cropping up all too often now and nothing he is involved in sits easy with me.

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    ** so he wants the estate/cirque to pay for using the technology??

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    I'm guessing that 'wiki' is out of date on this...it implies that the patent has only been 'applied for'

    Aspects of the technology are currently the subject of a US patent application.[4]

    http://en.wikipedia.org/wiki/Musion_Eyeliner

    http://appft1.uspto.gov/netacgi/nph-...OS=20070201004


    Musion's own website says that the Tupac Hologram appeared at Coachella in 2012, which appears to pre-date the granting of the patent?

    http://www.eyeliner3d.com/musion_eye...showreels.html
    ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
    It seems that the patent may have been granted in 2013....there is a response to another 'patent infringment' discussion with 'Arena 3D' here:

    Having discovered the methods and processes required for the manufacturing of flame retardant foil, Musion filed for patents at the end of 2008. These are expected to be granted in Europe and the US during the course of 2013.
    The assertion by Arena 3D that Musion did not invent its foil is completely false and designed to mislead the market into believing its own material is the same as Musion’s.

    To the uninitiated, the materials may seem identical, but the differences could be fatal. Tests conducted by independent organisations and Musion on foils supplied by Arena 3D have found the materials to be highly flammable, especially when used in close proximity to powerful heat sources like high powered projectors and stage lighting. This presents a significant safety risk to the public.
    Musion intends to continue its active campaign of informing the public of the potential dangers of using polymers originally destined for food packaging, especially in areas prone to fire hazards.

    It is worth noting in this response that Musion is currently in litigation with Mr Augusiak in Germany for alleged patent and trademark infringement, as well as web domain misappropriation.
    Furthermore, Mr Augusiak has attempted to discount Musion’s patents in legal affairs, but in two years, failed to provide any credible evidence for his supposed afflictions.

    In general, Musion’s remarkable development of the Pepper’s Ghost effect has moved far beyond the initial excellent work of Henry Dircks and John Pepper, and since then, Uwe Maass’ initial creation. This has been achieved by Musion’s introduction of its flame retardant foil, ultra-bright projection, lighting effects and production techniques.

    Musion has pioneered Pepper’s Ghost into the realms of real-time immersive holographic telepresence, music concerts and most recently, political electioneering. This has resulted in the rebranding of a theatrical effect into one of the most compelling visual forms known to man.
    This effect has even usurped Walt Disney’s Haunted Mansion theme park attraction with the award winning ride, Disaster!, at Universal Studios in Orlando Florida featuring Christopher Walken.

    The End of an Argument
    So, to conclude. It is with great aggravation and sadness that Musion must endure the regular misdirection of Arena 3D. Musion prides itself on the research and development it has driven for the market’s benefit.


    http://www.digitalsignagenews.eu/ind...news&Itemid=71
    Last edited by myosotis; 25-03-2014 at 08:00 PM.
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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    This guy must be fascinated with the aspect of Michael Jackson, first the B. Howard stunt. Now this, he's doing everything to make sure his name is synonymous with Michael Jackson. It ain't gonna happen, buddy.
    You inspired me to dream big. You taught me to love unconditionally. You taught me to do unto others, what thou does to self. And most of all you taught me not judge until the truth sets on free. And because of it all...I Love You, Michael. And I always will.

    Formerly known as AnnieRUOkay89

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    OK I need to get some clarity on this, because we are dealing with David here. I guess we have to wait for some response from some ethical and intelligent person?

    -I am not clear on who owns the patterns the One use.
    -I am not clear if the technology One uses is the same as what David says he owns.
    -I am not clear when David got a pattern for his technology.
    -I am not clear if the illusion can be done with different technologies and One is using one of them.

    Who is next to sue something or someone connected to the estate?

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    Twitter : Ivy_4MJ

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    According to the lawsuit, David and his co-complainants are seeking an injunction which will stop Cirque du Soleil and other entities to use hologram technology. The plaintiffs are also seeking unspecified maximum damages as well for alleged willful infringement.

    "Although it has been widely acknowledged that Defendants employ the technology to create a three-dimensional hologram of Michael Jackson in Cirque du Soleil's Michael Jackson: One, Defendants do not possess a valid license to practice that technology," the lawsuit read.


    Read more at http://www.lawyerherald.com/articles...LvzfVcdX16i.99

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    First and foremost,this dude was NOT the first person to use hologram technology at a concert.
    LaToya and Janet did hologram work long before Tupac's Coachella revival ever took place,so this dude can have several seats.

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    ^^I think he is saying that the particular technology One uses has a patent and the patent belongs to him. Therefore, Cirque should have asked permission and since they did not they are to stop and pay him. What I want to know is whether the actual technology One uses is the one he has a patent for. Is there only one way to do this illusion? I hope the other side answers soon, so we can see the issues more clearly.


    The filing states that MGM is a partner. Now isn't the estate and Cirque partners as well, so is one of the Does 1-10 the estate?

    Is the illusion on for tonight in the show or for the rest of the week? Does anyone know someone who has tickets for this week?
    Last edited by Petrarose; 25-03-2014 at 10:09 PM.

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    Default Re: Michael Jackson Hologram Conjures Billionaire's Patent Lawsuit (Exclusive)

    I hope this doesn't cause a lot of trouble now.

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