new book about working with MJ during HIStory

Do we have origin dates of these notes.
Because I could imagine that MJ only felt the need to elaborate on that theme so much, when he got the backlash for being given that title.

The note is dated 1987.
It's a remarkable note imo, I actually already created a thread for it once.

Since it is directed to himself it gives an honest explanation as to:

1. Why he surrounded himself with white children at the time (much debated)
2. Why he changed his physical appearance ( to be a famous black person you can't be 'ugly')

But also that he was extremely proud of his colour. He is basically saying that he wants to be famous to be the first black 'king' and hero.

The same man that had to explain he was proud to be a black man..smh
 
Chapter 25 was about the decision to release Childhood.

DB begins the chapter recalling the period of May 1995 as a successful stage of the History marketing. DB quotes Lamont Boles relating his troubles in promoting the Scream single in black radio, he highlights how the video came across as 'rock sexy' and that was an uncomfortable portrayal for a brother and sister. LB describes how he pressured the radio people into playing MJ by threatening to pull support for other acts.

During this period a decision was made to have the theme song from Free Willy 2, Childhood, released with Scream to boost the sales during the movie promotion. Some people at the label viewed Childhood as an 'added complication' as its tone undid the image being pursued to restore MJs credibility through the single Scream. While others, such as DG, saw this as a strategy to boost album sales. The ad campaign for the movie was used to leverage the Childhood video, which would incorporate footage from the movie and be half funded through the film company. DB and SS contacted Nick Brandt to direct the video.

DB went to the location of the shoot for Childhood at Angeles National Forest. As the scream/childhood single was due to be released, he picked up some single releases to share with MJ. On Tuesday 30th May DB arrived at the location with the single releases that he purchased for 99 cents. He found MJ in a RV with Jim Morrey (co manager) and Bob Jones. DB reflects that BJ ensured good coverage for black media and remarks his fallout and 'bitter revenge' with MJ. DB speaks highly of BJ as a hard worker who 'didn’t have a lot of patience for many of the people around Michael and minced no words', he notes BJ died in 2008 and would have had many MJ stories.

DB recalls how MJ was 'thrilled' at the sight of his single releases, and showed interest in where DB purchased them. DB also had Scream merchandising buttons with the phrase 'stop f***** with me' which was considered a good marketing idea by the label, MJ laughed at these buttons and refused to take them. DB wondered if MJ had been 'coerced' into singing those lyrics as he noticed the buttons remained untouched by MJ. He asked DB to go over the strategy to have the Scream single enter at number 1, DB mentions MJs fixation on this.

DB ends the chapter marking that they were 3 weeks from the album release date, and all the marketing aspects were completed and he goes in to detail about them. DB remembers MJ being happy with the support from the label at the time as DB left the forest location that day.

My commentary:

DB comments on Bob Jones stood out. Although DB mentions the fall out, he mostly represents BJ well. And the comment of BJ having many untold MJ stories was indicative of positive stories. Interestingly, DB doesn't mention BJs book where he did reveal MJ stories. DB also doesn't elaborate on BJs 'bitter revenge', I can only assume its in reference to this book.

The Childhood video information also stood out, as I don't recall that video showing any film footage. I wonder if plans were changed or whether DB was getting mixed up with WYBT video. Considering DB was on set for the Childhood video shoot, it was a shame there was no additional information regarding the actual shoot.

Reading about DBs thoughtful idea of buying single releases for MJ conveys DB as someone who was considerate of MJ outside of his job role. He depicted MJs charming youthful enthusiasm in how he captured MJs excited response in seeing his single releases with price stickers on them. Reading stories about MJ being overly excited over mundane occurrences always catches me off guard, and reminds me how MJs upbringing/perspective was so different to the rest of us that sometimes it's hard to grasp MJs joy over simple things. I was a bit confused over DBs concern that MJ wasn't touching the buttons, it came across as an odd marketing choice for a MJ single anyway.

There's definitely a sense of the calm before the storm in this chapter, the label and MJ are portrayed as satisfied with the progress so far.

That's all folks!
Will post more tomorrow.
 
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Chapter 25 was about the decision to release Childhood.

DB begins the chapter recalling the period of May 1995 as a successful stage of the History marketing. DB quotes Lamont Boles relating his troubles in promoting the Scream single in black radio, he highlights how the video came across as 'rock sexy' and that was an uncomfortable portrayal for a brother and sister. LB describes how he pressured the radio people into playing MJ by threatening to pull support for other acts.

During this period a decision was made to have the theme song from Free Willy 2, Childhood, released with Scream to boost the sales during the movie promotion. Some people at the label viewed Childhood as an 'added complication' as its tone undid the image being pursued to restore MJs credibility through the single Scream. While others, such as DG, saw this as a strategy to boost album sales. The ad campaign for the movie was used to leverage the Childhood video, which would incorporate footage from the movie and be half funded through the film company. DB and SS contacted Nick Brandt to direct the video.

DB went to the location of the shoot for Childhood at Angeles National Forest. As the scream/childhood single was due to be released, he picked up some single releases to share with MJ. On Tuesday 30th May DB arrived at the location with the single releases that he purchased for 99 cents. He found MJ in a RV with Jim Morrey (co manager) and Bob Jones. DB reflects that BJ ensured good coverage for black media and remarks his fallout and 'bitter revenge' with MJ. DB speaks highly of BJ as a hard worker who 'didn’t have a lot of patience for many of the people around Michael and minced no words', he notes BJ died in 2008 and would have had many MJ stories.

DB recalls how MJ was 'thrilled' at the sight of his single releases, and showed interest in where DB purchased them. DB also had Scream merchandising buttons with the phrase 'stop f***** with me' which was considered a good marketing idea by the label, MJ laughed at these buttons and refused to take them. DB wondered if MJ had been 'coerced' into singing those lyrics as he noticed the buttons remained untouched by MJ. He asked DB to go over the strategy to have the Scream single enter at number 1, DB mentions MJs fixation on this.

DB ends the chapter marking that they were 3 weeks from the album release date, and all the marketing aspects were completed and he goes in to detail about them. DB remembers MJ being happy with the support from the label at the time as DB left the forest location that day.

My commentary:

DB comments on Bob Jones stood out. Although DB mentions the fall out, he mostly represents BJ well. And the comment of BJ having many untold MJ stories was indicative of positive stories. Interestingly, DB doesn't mention BJs book where he did reveal MJ stories. DB also doesn't elaborate on BJs 'bitter revenge', I can only assume its in reference to this book.

The Childhood video information also stood out, as I don't recall that video showing any film footage. I wonder if plans were changed or whether DB was getting mixed up with WYBT video. Considering DB was on set for the Childhood video shoot, it was a shame there was no additional information regarding the actual shoot.

Reading about DBs thoughtful idea of buying single releases for MJ conveys DB as someone who was considerate of MJ outside of his job role. He depicted MJs charming youthful enthusiasm in how he captured MJs excited response in seeing his single releases with price stickers on them. Reading stories about MJ being overly excited over mundane occurrences always catches me off guard, and reminds me how MJs upbringing/perspective was so different to the rest of us that sometimes it's hard to grasp MJs joy over simple things. I was a bit confused over DBs concern that MJ wasn't touching the buttons, it came across as an odd marketing choice for a MJ single anyway.

There's definitely a sense of the calm before the storm in this chapter, the label and MJ are portrayed as satisfied with the progress so far.

That's all folks!
Will post more tomorrow.
Thank you so much for writing these I've been eager to read each one every day. Also what were all the other marketing aspects? I only remember all the statues in various locations.
 
I wanted to say that his recalling of the Scream shooting directly contradicts Janet's. Janet blamed Michael's record label for keeping them apart to increase competitiveness between them and that she barely had the chance to be with Michael. And this guy's the record label guy. And he says they had to shoot the takes apart because of infighting between both camps and he even comments Janet and Michael did hang out together.
 
Thank you so much for writing these I've been eager to read each one every day. Also what were all the other marketing aspects? I only remember all the statues in various locations.
The marketing aspects DB lists were mostly behind the scenes promo things including:
- The manufacturing production and distribution element
- radio airplay
- ad campaign
- indie promotion support
-he mentions running a 'checklist on the marketing playbook' and ensuring all parties were informed and happy.

At this point, he doesn't specify the statues.
 
I wanted to say that his recalling of the Scream shooting directly contradicts Janet's. Janet blamed Michael's record label for keeping them apart to increase competitiveness between them and that she barely had the chance to be with Michael. And this guy's the record label guy. And he says they had to shoot the takes apart because of infighting between both camps and he even comments Janet and Michael did hang out together.
DB tends to word his narrative very carefully.

DB doesn't particularly mention their separate shoots, just that there were disagreements over lighting between the 2 camps. He doesn't specify the people responsible within the two camps. His narrative leaves room to speculate that the lighting issues came from MJ and JJ but doesn't outright say this. He even states the 'siblings palled around arm-in-arm' while the camps battled.

He does clarify that these issues were resolved through the help of a record guy, Scott Spanjich, (who arrived later in the production) acting in the role of a referee between the two camps, but doesn't go into any detail about the conflict resolution. DBs portrays his own role as a bystander is this scenario.

When DB recalls the meeting in the trailer with MJ, JJac, her then husband, and JJam, he writes how MJ and JJ sat cross legged on the floor while he explained the strategy about getting Scream to number 1. He notes MJ was pleased, and suggests this was because he could still impress his little sister, and this part of the narrative comes across as endearing and there is no suggestion of any unpleasantness. DB also commends MJ and JJ scenes together during the shoot.

There are definitely gaps and credibility issues with DBs narrative. My main issue is that he leads the reader into certain suggestions through his choice of words, but it's actually hard to find evidence for the those suggestions at times, so I felt misled on several occasions.

For example, DB mentioned on various occasions that MJ was an excellent collaborater and always open to new ideas. So it felt contradictory that MJ would have been vastly different with his own sister. Instead, DB comments how they were all worried MJ would 'nix' the idea of Mark Romanek simply because it was a suggestion from his sister, and how it was a complex operation to prevent MJ realising it was all his sisters idea. The way this story is told risks MJ coming across as power hungry, but this whole perspective is based on the label peoples 'worries', there's nothing actually linked to MJ that warrants this perspective. What is definitive from this narrative is that MJ was influenced into choosing MR and got along with MR great once they met. There's nothing power hungry about MJs behaviour in this. So on careful scrutiny, this narrative could also be interpreted as baseless assumptions perpetuated by the label peoples own paranoia, although it's not presented like this. But that would certainly support JJs claim that the record people were creating the competitive issues.
 
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DB also had Scream merchandising buttons with the phrase 'stop f***** with me' which was considered a good marketing idea by the label, MJ laughed at these buttons and refused to take them. DB wondered if MJ had been 'coerced' into singing those lyrics as he noticed the buttons remained untouched by MJ.

He did write 'the whole system is f*cked' initially, so the 'stop f*cking with me' could be his own line too.
Although you see him hesitating/ashamed to use the f-word.. I don't think he liked the buttons lol

marked at 1:05


BTW. There is another clip from Janet's documentary, same moment, where Michael reads out some unrecorded lyrics of Scream and there it seems the song was actually about Rodney King or a similar incident.. (instead of allegations)

I can't find it anywhere, does someone here has all MJ bits of Janet's documentary?
 
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DB tends to word his narrative very carefully.

DB doesn't particularly mention their separate shoots, just that there were disagreements over lighting between the 2 camps. He doesn't specify the people responsible within the two camps. His narrative leaves room to speculate that the lighting issues came from MJ and JJ but doesn't outright say this. He even states the 'siblings palled around arm-in-arm' while the camps battled.

He does clarify that these issues were resolved through the help of a record guy, Scott Spanjich, (who arrived later in the production) acting in the role of a referee between the two camps, but doesn't go into any detail about the conflict resolution. DBs portrays his own role as a bystander is this scenario.

When DB recalls the meeting in the trailer with MJ, JJac, her then husband, and JJam, he writes how MJ and JJ sat cross legged on the floor while he explained the strategy about getting Scream to number 1. He notes MJ was pleased, and suggests this was because he could still impress his little sister, and this part of the narrative comes across as endearing and there is no suggestion of any unpleasantness. DB also commends MJ and JJ scenes together during the shoot.

There are definitely gaps and credibility issues with DBs narrative. My main issue is that he leads the reader into certain suggestions through his choice of words, but it's actually hard to find evidence for the those suggestions at times, so I felt misled on several occasions.

For example, DB mentioned on various occasions that MJ was an excellent collaborater and always open to new ideas. So it felt contradictory that MJ would have been vastly different with his own sister. Instead, DB comments how they were all worried MJ would 'nix' the idea of Mark Romanek simply because it was a suggestion from his sister, and how it was a complex operation to prevent MJ realising it was all his sisters idea. The way this story is told risks MJ coming across as power hungry, but this whole perspective is based on the label peoples 'worries', there's nothing actually linked to MJ that warrants this perspective. What is definitive from this narrative is that MJ was influenced into choosing MR and got along with MR great once they met. There's nothing power hungry about MJs behaviour in this. So on careful scrutiny, this narrative could also be interpreted as baseless assumptions perpetuated by the label peoples own paranoia, although it's not presented like this. But that would certainly support JJs claim that the record people were creating the competitive issues.
Yeah, this is a part of something I wanted to comment later on. Everything he says supports the rumors going around at the time. "Oh Michael tried to sabotage his siblings' career," "Oh I'm not sure he was not gay," "he was veering into megalomania," "he wanted to be white," "he acted like a 5 year old all the time and he needed to grow up," "it was hard to work with him." And it was coming out of MJ's own record label people.

Then he turns around on the next page actually saying he was sweet, insecure, anxious, smart, understanding, down to earth and all... Some things I understand as rumors swirling around out of control inside the company , with him being out of the loop and believing them, and then he gets to be in touch with the guy and realizes otherwise, such as the vitiligo part. I can see Michael being too much with money and going wild with concepts for the HIStory teaser and promo. But many of them are odd. I don't exactly blame DB. But there's a strange energy and dynamic here, with some very personal things even. The Scream part being one of them.
 
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BTW. There is another clip from Janet's documentary, same moment, where Michael reads out some unrecorded lyrics of Scream and there it seems the song was actually about Rodney King or a similar incident.. (instead of allegations)

I can't find it anywhere, does someone here has all MJ bits of Janet's documentary?
I don't remember that. What we got of Scream is what you linked. Maybe you're referring to TDCAU? That one was originally from the Dangerous era
 
BTW. There is another clip from Janet's documentary, same moment, where Michael reads out some unrecorded lyrics of Scream and there it seems the song was actually about Rodney King or a similar incident.. (instead of allegations)

I can't find it anywhere, does someone here has all MJ bits of Janet's documentary?

you mean Janet ?

Its at 1: 18

 
'hype for hypes sake'.
I think that's a very good phrase to use. It wasn't the first time we'd seen footage like this, and even at the time I thought it was overdone and unnecessary.

And to this day I still don't understand MJ's fascination with Nazi imagery.

And yeah, I can understand the vomiting part.

First thing you need to get into your bone head is that MJ never wanted to be ā€žcalled something like thatā€œ!
It did not come from him.
Oh, wow. That's what you believe. Ok.
 
I think that's a very good phrase to use. It wasn't the first time we'd seen footage like this, and even at the time I thought it was overdone and unnecessary.

And to this day I still don't understand MJ's fascination with Nazi imagery.

And yeah, I can understand the vomiting part.


Oh, wow. That's what you believe. Ok.

I think the History imagery was based on his previous footage with soldiers and policemen and I believe that was Sam Emerson's idea..?
 
Oh, wow. That's what you believe. Ok.

Well, it's not about believing. And it's not about what I believe.

It's provable!

Question:
When, do you assert, MJ started to call himself "The KOP" or demanded to be called "The KOP"?
 
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Bear with me everyone, I haven't forgotten, the next chapter was a monster one all about TDCAU fallout, it was a difficult chapter to read and I personally found it head ache inducing at times. I wrote everything out but didn't realise I hadn't saved it, and much to my frustration, have lost everything I wrote when I went back to edit and post it.

Hopefully, will get back on track by tomorrow.
 
Ok, now I'm getting paranoid about my writing being deleted again, so I will just upload these notes as I do them in chunks, please note that this is not the completed chapter.

Chapter 26 was about the fallout from the problem lyrics on TDCAU.

DB begins the chapter remembering how MJs secret marriage to LMP in 94 was a shock to them all. There was no mention of the marriage on the Scream video shoot which only took place days after the wedding. Similarly, DB notes how LMP was not present at the June marketing plan meeting (I think this was in reference to the mega meeting). He adds that 'we later learned' that LMP had supported MJ during his addiction.

DB recalls how he first met LMP in February 95 at an important convention for retailers known as NARM. This was a big event that the labels invested money in to 'excite the retail community'. To reassure these retailers that MJs album was due out soon, they arranged to play some of his new music and present MJ with an award. DB comments how an award usually incentivised MJ to attend events. MJ arrived at this convention with LMP, DB had arranged photos of the couple with some label execs backstage, he was surprised to find LMP was 'uncomfortable' and shy in the presence of these label execs.

Back at the label, YANA was decided as the follow up to Scream. DB attended several listening parties of the whole album close to the album release date, these required extra secure measures to prevent any leaks. After listening to TDCAU a few times, DB picked up on the use of 'antisemitic phrases'. DB escalated his concerns over the lyrics to DG, as he was concerned of the heightened threat of media backlash which already surrounded the release of the album. DG made no comment but took the concern to TM and then returned to speak with DB. DB reflects on being given a 'dress down' where he was reminded that his role was in marketing and had no remit to be criticising an artists creative expression. DB felt DG was echoing words back from TM. DB argued back that MJ had a right to know how these lyrics may be perceived. DB left the meeting feeling dismissed and doubted his own initial concerns over these lyrics.

DB contemplates that although he hadn't suggested a return to the studio over the lyrics, he imagined the label would not allow anything to sabotage the release date at this point, as it had been a laboured process to prise the master from MJ to begin with. DB recalls a sense of impending doom over the controversial lyrics which even trumped the sense of doom from the allegations. DB explains how there was nothing definitive about the allegations, but MJ singing those lyrics was undeniably definite. DB asked DG to pass on his concerns to MJ and SG. DB knew this was at least passed onto SG, who claimed the song stood for the voice of the oppressed, he referred to the lyrics as 'brilliant' and warned a few choice words could not be taken out of the context to disproportionately represent the song. DB comments how the problem lyrics were not picked up by any of the 200-300 people present at the listening parties from amongst the various label/music/TV/news staff.
 
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Chapter 26 continued.

DB writes how 'bloated hype' from the album cover and the teaser made the album much anticipated by the media, with some hopeful of it's failure. DB recalls how the release of Scream counteracted some of that in a positive way, but the cost of marketing was being picked up on by the media. On Thursday 15 June, days before the album release, a New York Times article headline read 'In New Lyrics, Jackson Slurs'. The article referenced how the song could be 'interpreted as pointedly critical of Jews', but went on to criticise the album as 'profane, obscure, angry and filled with rage'.

DB quotes Lisa Kramer, international marketing VP, who retrospectively reflects how she wasn't 'offended' as a Jewish person, was surprised MJ even knew the word 'kike', and thought it was a 'stupid' choice for MJ to use it. DB relates a story from a circle of his friends, some Jewish, who had a 'different reaction'. While seated for dinner a Jewish friend asked Dan about the 'story with all the anti-Semitic lyrics'. DB was 'horrified' and felt ashamed explaining the issue, and 'couldn't defend it' and felt his words were 'hollow'. He found himself thinking 'Did I work for some monster who spilled hurtful lyrics like a fool?'. His friends reacted with 'no outward judgements'.

DB remembers the controversy over the lyrics worsened with MJs response to Diane Sawyer where he claimed that he was not a ' racist person' and lover all races, and then proceeded to use the 'damning defense' of stating that his own lawyers, accountants and friends were Jewish, and mentioned David Geffen and Steven Spielberg. Geffen reported that MJ was not antisemitic, was not a 'hater of any kind' and at worst was naive. Spielberg was less supportive, stating that the words he provided for the History booklet were in no way an 'endorsement' for the contents of that album.

DB writes how DG, PA and DB had a meeting about the issue. PA was concerned the controversy would influence pop radio but was confident urban radio 'would have his back'. DB recounts his own reaction to the lyrics, he felt MJ had 'appropriated' racial pain to express the sentiment of the song, was 'inartful, but not prejudiced' and didn't believe MJ was antisemitic. DB describes 3 phone call meetings that took place with MJ, all had ended repetitively with MJ blaming the media and asserting that he was neither 'racist' or 'antisemitic'. Others explained to MJ that his intention was now overlooked by the pain his words had caused. MJ responded to this with 'stubborn defiance' as he calmly repeatedly stated 'Everybody knows me. They know I don't hate people'. DB recalled how MJ was 'looking' to him to accept his response. DB attempted to offer different perspectives in an effort to engage MJs understanding. However, he felt 'frustrated and angered by his lack of understanding'. DB writes how they were meant to be at the celebratory end of the marketing process but found themselves 'embroiled' in 'unrelenting controversy' with MJ who was 'challenged to empathize with those hurt by his words'.

Chapter 26 to be continued.
 
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Chapter 26 continued.

Days before the US album release date, DB was in several meetings with SG, Sony and Epic 'brass', and MJs PR Team. DB quotes JG as she retrospectively recalls 'huge backlash' from Jewish organisations such as the Anti-Defamation League, which was only worsened by MJs DS interview. BJs claimed the media did not have a similar outcry when the 'n' word was used in rap songs. DB notes how such words were not used by mainstream artists, and that MJs lyrics was not directed at his own race as was often the case with rap songs. The album was released elsewhere on Friday 16 June and the feedback was positive. DB comments how one of his main concerns about the international release was about the Dutch plant as some Dangerous albums had once been hijacked there. But there were no such hiccups during the History release.

DB went into that weekend feeling stressed on all levels, and this was further compounded by the 'self-indulgence and megalomania that shadowed the project'. He uses the imagery of a marathon to depict how exhausting the whole History process had been. He reflects how the TDCAU controversy felt like the last straw for him. DB notes that 'it wasn't that Michael had been overly demanding...it was that Michael's life and career had overwhelming momentum. It never stopped'. He adds that the night time calls also hadn't stopped. A transcript is inserted here, it appears to have been an answerphone message from MJ but this is not stated and DB provides no further information about the transcript itself. The message begins with congratulations about DBs baby and there's a clear excited tone to the message. The message then encourages DB to focus on the goal and not get distracted in order to achieve dreams, and specifically mentions keeping music channels alive and inspired. This is followed by a personal thank you, the end of the transcript has a request for a picture of the baby. There was no name signed off.

DB recalled the impact the stress of his work had on his young family. He felt separated from them as he came home late and left before they woke up. His pregnant wife shared she felt like a single parent during such periods. The album was released on Tuesday and DB was prepared to track information from the midnight sales of the album. However, DB soon forgot about this as his wife went into labour. He remembers receiving a call from work in the morning, he informed them he couldn't take calls and heard excited screams from those at the office. Michaela Anne Beck was born on June 20 1995.

On June 28, a standard meeting was held with label execs, including TM, to evaluate the sales figures and point the blame if necessary. The Epic President congratulated DB on his baby and joked about his daughter being named after MJ. DB denied this as he was concerned about coming across as someone seeking 'brownie points' from an artist who was at times perceived as 'delusional'. However, Michaela's birth had been the perfect antidote to the overwhelming stress of the album, DB felt 'insulated' in love as he shared the joys of a newborn with his young family.

Chapter 26 to be continued.
 
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Chapter 26 continued.

DB writes that History sales figures were 'good' for a double album that cost double the price. It went in at number 1 on the Billboard charts, and sold 391,000 (US figures?). DB quotes 3 headlines from the press to highlight ongoing concerns from TDCAU lyrics. One specifically mentions anti-Semitism, one mentions 'controversy' and the remaining headline suggests that MJ had been dishonest in the DS PrimeTime interview.

Epics standard response was that the song was 'against prejudice of any kind'. SG vehemently responded by asserting the song had been ridiculously 'misconstrued', and the full lyrics are clearly about social injustice. A Jewish scholar from Simon Wiesenthal Centre commented that MJ had visited the Museum of Tolerance and was 'visibly shaken by the experience'. The Jewish Telegraphic Agency highlighted that the Jewish people working for MJ failed to raise any concerns over the lyrics. DB then mentions an unnamed Hollywood insider as stating that MJs level of fame had made him immune to criticism from those he worked with.

DB reflects how the 'onslaught continued' with demands for album recall, which fuelled the idea that the whole controversy had been created deliberately to create a 'collectors item'. DB notes how the label 'felt compelled' to support MJ in their role as the distributers of his music. DB writes how some Jewish people at the label were 'disappointed', 'betrayed' and ' troubled by the lyrics'.

Melani Rogers was chosen to liaise with the media in an off-the-record manner about the controversy, DB was also part of this. They had a meeting with MJ to discuss a strategy, DB remembers how MJ protested with 'Everybody knows I'm not prejudiced!', and that MJ was 'bewildered' at how the song was perceived when it was speaking for the oppressed. MJ viewed the criticism as an extension of the medias continuous ongoing attacks on him, and grouped it along with their attacks on the colour of his skin, the allegations and plastic surgery. DB, along with others at the meeting explained that while they understood him, his intention no longer mattered as 'other people' had been hurt by the lyrics, and now the issue needed resolving. DB writes how Jim Morrey, who he commends as someone who could help move things forward, suggested MJ re record to bring an end to the controversy, MJ responded with a resigned 'okay'. DB writes how he felt sorry for MJ who felt as if he had been punished by the media for a crime he hadn't committed. The decision was made that there would be no recall of the albums that had been released and the new version would be used for future productions. Melani Rogers informed the media about the plans to re record the lyrics. And DB was given the task to talk with the media off the record to provide reassurance.

DB describes how he clarified that there was no plan to create a collectors item, that MJ hadn't initially understood the effect these lyrics would have but was now concerned about the impact of the lyrics and was re recording them after his Europe trip. This information sufficed for most of the journalists except Variety's Army Archerd. AA spoke with 'venom' and 'anger', comparing the lyrics to the hurt Adolf Hitler caused, and how MJ was using the controversy as a sales strategy. DB attempted to calm AA down, but AA was unconvinced that MJ would re record the lyric. The anger DB felt from AA still stands out to him today. DB writes how he thought this was the reporter who had inspired Steven Spielberg's response to the lyrics.

The album and MJ remained successful in Europe, which was largely unaffected by the problem lyrics. When MJ returned from Europe, DB couldn't get hold of him, and became concerned that MJ wouldn't re record the lyrics, and this would cause further backlash from all the journalists who were informed about the re recording of the lyrics. When DB finally got hold of MJ he was p****d, he 'called out' MJ in a calm and direct voice about MJ honouring his word and how bad it would look if he didn't even if he had changed his mind about the decision. JM, who was also on the call, suggested MJ re record the lyrics on his upcoming trip to New York, and MJ 'softly gave in' to the 'groupthink'.

DB narrates how JM and MJ arrived at the Sony Studios in New York, DB greeted MJ, but MJ did not return the greeting. They all walked to the studio room in silence, DB described MJ as 'ticked'. An engineer and a cameraman were waiting in the studio room when MJ walked into the studio to a microphone and music stand, he placed a piece of paper from his pocket on the stand. The engineer asked if MJ was ready, MJ instructed the engineer to go from the start of the song, MJ sang over the problem lyric. While he waited for the song to play onto the next problem lyrics, MJ threw the music stand against the wall, then did the same with a chair and 'baffle'. They all watched in shock as MJ trashed the studio. However, as soon as the second problem lyric came up MJ 'went from maniacal anger back to smoothly singing the new lines', and then resumed 'trashing the studio'. The cameraman was capturing it all, JM and DB started laughing and the cameraman and engineer looked at them 'like we were crazy'. DB confirms the stress of the controversy had been crazy-making and they were relieved it had come to an end, and DB reflects how MJ was in a safe environment to express his anger. When the song finished, they walked out the building in silence again. The recorded footage was edited to confirm MJ had re recorded the lyrics.

DB writes how he found himself thinking about the glory days of the 80s, how he had witnessed MJ climb higher than anyone else, but now they 'were feeling the fall'. Despite bringing the controversy to an end with the new lyrics, DB recalls feeling 'empty' and dreaded the next controversy.

DB retrospectively writes about watching MJ leave the building, and whether MJ had been mad at him for insisting on keeping his commitment, even though the idea of re recording the lyrics had not come from him.

DB ends the chapter noting how the TDCAU controversy 'faded' but was never resolved, as MJ felt adamant about not causing any harm and the media either chose to believe him or 'remain skeptical'. The new lyrics were only used in a single release, sound effects were added to future album releases.

Chapter 26 finished šŸŽ‰šŸ„µ

My commentary:

I read and made notes on this chapter twice as I lost my first set of notes, and both times I found this chapter annoyingly overwhelming. I felt like DB conflated, conflicted and confused so many issues and presented a very one sided view.

No one picked up on the lyrics as problematic (except DB) till the media did. The criticism was clearly media led, not public led. MJ was right about that part, yet DB depicts him as paranoid over this.

The criticism that the song was perceived as anti-Semitic- but only in the US. The holocaust took place in Europe but they remained unbothered by the TDCAU controversy. If the song was clearly anti-Semitic, then this does not explain the albums success in Europe (or even the albums success in US for that matter). DB glossed over this discrepancy over what was considered anti-Semitic over 2 continents.

The sole focus on the problem lyrics meant the rest of the song was entirely overlooked. DB does give his personal view on the song, but promotes the medias view, to the extent that he ends the chapter reflecting on how the issue was never resolved. I was confused by this, MJ did what was asked of him so what more did DB want from him.

DB does not recount any personal encounters of people being upset over the lyrics, the only exception being Variety's AA, who comes across unhinged in drawing parallels between MJ and Hitler. DB says he felt shame when recounting his experience at a dinner party, but also says his Jewish friends passed no judgement on the problem lyrics. By the end of the chapter DB complains Jewish people at the label were upset by MJs lyrics, but at the beginning of the chapter he said the same people had listened to the lyrics at the listening parties and no one had a problem with them. Aside from the suggested media rants (note how only one out of the three headlines DB quotes directly relate to the problem lyrics), DB does not recount a single experience of upset over the problem lyrics, clearly there were many who interpreted the song as MJ intended, but this interpretation is entirely glossed over and non existent in DB retelling.

I think there were two separate issues being massively conflated. MJ lyrics Vs MJs response to the criticism of the lyrics. I think the upset DB was over describing was over MJs response, not the actual lyrics, that MJ was being insensitive to those he had offended, however unintentionally. But DB has given plenty of examples of how MJ responded to market research and 'groupthink', I get the sense none such evidence was presented to MJ (maybe there wasn't any), it feels like the only evidence of upset was from the US media, in which case MJ was right to feel upset at how the US media were targeting him. Add to this that the Jewish people around MJ were supporting him.

I can also understand that the whole ordeal was a marketing nightmare, but DB clearly still feels the same about the situation 30 years on. I was very disappointed that DB in no way acknowledged how the song was used in protests and has been fully received with the intention that it was written. But DB writes like he is still stuck in a time where the outrage is just as warranted as the problem was unresolved.

The story of MJ trashing the studio was hilarious, I did almost fall off my seat laughing when I read that part. I find DB shines best when relating his observations as opposed to obscuring them with his views. But there was a sad sense of life imitating art imitating life. MJ tried to use the song to bring attention to the oppressed and was put in a position to have his own creative voice oppressed. Also nice to hear SG finally played a role in something, and it did come across as genuine and meaningful with him being Jewish.

This chapter reaffirms my suspicion that DB seems to be writing this book as a response to all the media criticism of this time period.

Edit: reposting this link from @etoile 37, thank you for finding it!

 
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Chapter 27 was about the YANA video.

DB begins the chapter narrating how Scott Spanjich was given the responsibility for the next two videos. He had introduced MJ to Nick Brandt during Scream video, NB worked well with budgets and had interests in environmental issues which made him ideal for ES and Childhood. Wayne Isham was chosen for YANA as he shot live performances well. SS was 'concerned that video companies were out to milk Michael'. This was further exasperated by the circulation of Scream video expenses. There was a suspicion that directors would override label staff to inspire MJ to spend more, and no one was in a position to stop this from happening. He notes how SG 'wasn't stepping in- or couldn't', the accountants were equally ineffective. As a result of this SS and DB worked with directors to give them the false impression that they 'had the power to veto costs'.

DB writes that WI initial idea for the YANA video was to shoot MJ solo in the Hollywood's Pentages Theatre. This idea changed when MJ met WI, MJ wanted LMP in the video, an additional park location was selected and SS and DB were 'cut out of the creative process', which DB suspects was down to MJ. SS and DB were banking on the theatre footage to make the video successful and saw the LMP part as a small necessity to indulge MJ.

DB recalls MJ arriving on time on July 12 1995 at the theatre. The production was a small one as it involved lighting the empty theatre behind MJ. DB remembers a 'sense of warmth' and 'intimacy' created by MJs solo figure which 'eliminated all the hype and bloated imagery' from the History campaign. DB describes MJ was happy on this day, as he was pleased with the reception of Scream at the time. MJ had thanked DB 'profusely' for all the work involved in the album launch as he had visited the Universal City walk in Burbank and was 'blown away' at the 'high profile' marketing of the album in stores.

MJ was 'disappointed' but 'good natured' that Scream didn't get to number 1, but MJ was appreciative of everyone's efforts for the 'never been done' goal. DB explained they were going to attempt the plan again for YANA but warned MJ that a ballad might not work to the plan, MJ remained 'excited' about the prospect.

During the shoot, SS was keeping a close eye on budgets and technical aspects. DBs role was to 'appraise the imaging aspects' and raise questions where necessary. He recalls emphasizing that MJs solo shots were the 'essence of this shoot'. As WI shot the footage, MJ portrayed a 'sombre' and 'pleading' tone, almost 'whimpering'. DB was aware the songs on the album 'tended towards self pity' and didn't want this video to be a 'pity party'. DB reflected on the song and felt it needed 'gentle but strong' reassuring tone. DB suggested this to WI while being aware that no director wanted to hear from the record guy. For the next footage, MJs face appeared pained while emoting the lyrics. DB asked if his suggestion had been passed onto MJ, WI asked DB to speak to MJ himself about it. DB told MJ the performance should be 'confident', 'warm' and MJ should look 'in command. He could be sad, but not weak', MJ listened intently without replying.
DB recalls Jim Morrey and SS laughed at his attempts to interfere, but MJ did end up giving a stronger performance. They felt a modest video such as YANA was an acceptable follow on from Scream and provided scope for a more 'spectacular' video later on. DB notes how YANA didn't exactly end up being 'modest'.

The shooting for the park scene of MJ and LMP was held at night time. MJ agreed to bring in photos for DB to review for the single cover, DB notes how he found himself in the usual repetitive cycle of 'pushing the deadline' and having 'nothing'. SS and DB went to view the set and found a Greek inspired temple with a 'large, round fountain and water pool' hidden behind 'huge' curtains. DB remembers being 'steered' away on the instruction that MJ requested a closed set on account of LMP feeling nervous about the shoot. DB and SS felt uncomfortable about this, but felt confident the solo MJ shot had been completed and was the more integral part of the video. The shooting was to begin at 1.30am, DB took a nap around 10pm.

DB received a message that MJ had the photos for DB, he woke and walked over to MJs trailer. MJ was 'excited' about the photos, calling them 'great'. DB was surprised at the sexy tone of the photos, DB felt they were more appropriate for ITC, most depicted the top buttons of his pants as unbuttoned. MJ shared an idea excitedly about choosing a photo with the trousers buttons buttoned for the cover and then another photo on the inside of the CD showing the trousers buttons unbuttoned. DB informed MJ that the idea was 'cool' but not appropriate for the tone of a ballad. At one point in the discussion, DB felt MJ was pulling his leg, but then realised MJ was serious as he went into the details. DB reflects how MJ had a tendency to be distracted by different ideas at the cost of the 'larger goal', and wonders retrospectively if this was the case with History concepts. MJ assured DB he would have someone drive over to the park with more suitable photos, it was 12.30am and DB was doubtful. The setting was delayed over lighting, and MJ asked DB to stay in his trailer till the photos arrived.

After some discussions over the album and business, DB mentioned he was going to visit his parents for Thanksgiving as his father wasn't well, and they hadn't met Michaela yet. MJ was interested by this and asked DB 'Tell me about your father'. DB was well aware of MJs 'famously rocky relationship' with his own father, but DB surmised that his father was a blue collar worker, had served in WW2 and aimed to provide his family with a good life and DB was proud of him. To this day DB wonders about the motive for the interest that MJ showed in a record guys father. DB reflects how MJ was so predictable in some ways and so unpredictable in other ways that he remained a 'mystery'. However, at this point, after 2am, security Wayne Nagin arrived with the photos. They went through the photos and selected one with MJ in a black silk top for the YANA single. DB thanked MJ for the photo and was walking out as MJ was going in to makeup, but as DB was leaving, MJ stopped him and told him to tell DBs father that he said hello on DBs visit. DB was left baffled by this request. He relayed the story to SS, and they both 'shook our heads at the ever more curious world of Michael Jackson'. SS and DB went to the set again, but were told only MJ, LMP, and WI were permitted on set. DB remembers how it was 'nearly dawn' when shooting began, as the set was closed SS stayed behind and DB went back to the office with the photo.

DB eventually learned about MJs and LMPs nude scenes, they laughed about it and put it down to MJ 'pushing the envelope'. He writes how MJ had done this a year before at the MTV awards thanks to a SG scheme. MJ began the show with an 'unprovoked' and 'awkward' kiss with LMP, which DB felt was reminiscent of the Iman kiss, which he comments was 'entirely stiff and phony'. DB inserts a quote from LMPs Rolling Stones interview recalling the experience as 'stupid' and being part of the 'public relations machine'.

DB ends the chapter writing his experience of watching this kiss from the audience, criticising how it looked forced, like they had been 'thrust at each other' and questions whether a choreographer should have been hired to 'deliver a believable romantic moment' between husband and wife. He commends SG for some of his past 'excellent moves' but says this was a mistake and didn't understand the point of it, and writes they 'would have looked sweeter with a high five'.

My commentary:

This was a welcome change from the last chapter. I've noticed how any chapter that has more MJ in tends to reflect well on MJ and reads as a better chapter overall.

I do find it curious how DB appears to have been integral in certain discussions, and here he is again noticing that MJ needed to give a stronger performance for the YANA theatre scenes. I do agree that I like the tone of MJs performance in the theatre, and it does come across as reassuring.

I didn't appreciate DB reductive summary of the History album being about self pity. What was self pitying about ES, LS, History and Smile. Again, I see DB mirroring media critics while being dismissive of the genuine trauma MJ experienced in 93.

The story about the sexy photos was funny, and definitely should have been used for ITC. I did appreciate that DB was retrospectively looking at this incident and comparing it to the History campaign. MJ needed people to help him direct his ideas, and clearly no one was doing this at the label during the History campaign. But I find it annoying how DB places all the blame on MJ and absolves the label of any responsibility. It reflected well on MJ that he arranged more photos to be delivered straight to the park in order to fulfill his promise to DB about providing a photo that night.

I was really surprised to read about DB response to MJ questions about his father. DB portrays this as a real stretch of the imagination and how instances like this made MJ mysterious and unpredictable. When I read that part, I clearly saw a MJ who was genuinely intrigued to know what a normal father and son relationship might be like, without the pressures he experienced in his own life with his father. I thought it was incredibly sweet that MJ passed that message to DBs ill father, and was confused by DBs attitude to the whole thing.

I felt DB glossed over the end product of the YANA video after making a fuss over how the MJ and LMP scenes were not integral. I would say they were the most memorable parts of the video, I felt they interacted effortlessly with each other, and you can definitely sense a more confident/comfortable MJ compared to MJ with other leading ladies, he lit up around her. Whereas usually there is a detectable tone of underlying shyness with his interactions. There was also something noticeably striking about MJ singing in an empty theatre. I didn't care much for the other scenes. DB is quick to criticise when MJ gets things wrong but rarely as quick to comment when MJ gets things right. I was also really surprised to learn MJ and LMP scenes took place in a park.

I seriously disliked all the overblown criticism over the kiss at the MTV awards. The comment about hiring a choreographer hints that DB didn't believe the marriage was genuine. I can understand the criticism that the kiss came out of nowhere, there definitely could have been a more romantic build up to the kiss, maybe some lovely words about LMP, but the kiss itself was fine. And I couldn't take DB seriously when he suggested a high five would have been better, because that's such a common occurrence for a newly married couple šŸ™„.

Edit: found this about WI.


Also found this interview clip with WI at the time, around 2 minute mark.


Found these nice photos from YANA shooting, I think there's one of DB with MJ, maybe it's the moment he discussed in the chapter🤷

 
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Chapter 28 was about disagreements over the use of prosthetic wings in the YANA video.

DB begins the chapter expressing his surprise at viewing a scene from the YANA video of MJ wearing prosthetic angel wings, he thought it 'looked silly'. DB writes how the label people could be MJs 'harshest critics' due to ongoing image concerns, therefore he selectively showed the rough cut to PA and DG. They both shared DBs concern, and worried that MJ presenting himself as an angel would be yet another unnecessary distraction (akin to the statue/problem lyrics) that could give the media more ammunition and 'damage the albums momentum'.

DB writes about a divide between senior MTV staff and the younger ones, and how the latter were more influential and 'loathed Michael'. DB refers to hearing complaints of MJ not being 'cool' and tiring of having this 80s icon shoved 'down their throats'. Yet the senior management arranged special weekend MJ specials as MJ 'made ratings jump'. However, the 'snickers' from the younger staff increased the insecurities of those at the label, as the label was 'in the business of insecurities'. A decision was made to convince SG and MJ not to include the wings although time was not on their side. It was Friday and the video had to be at MTVs hand for Monday.

SS received a wing free edit from WI. They contacted SG about the wing issue, SG returned with the message that MJ wanted the wings and they should contact MJ about it. They called MJ explaining how they had seen two edits of the YANA video and felt the wing free edit would be more suitable to share with MTV, while the other edit could be used as a special home video version. However 'Michael was married to the wings'. DB attempted to steer MJ diplomatically from the wings, resorting to blaming the media and how they would 'negatively' use it against MJ. But MJ replied that his fans 'will love it', that he loved the wings and it was 'beautiful'. DB came up with the idea to ask college interns at the label about the wings and make a decision based on the findings, MJ agreed.

DB recalls feeling stressed following this second major confrontation he had with MJ. PA expected pop radio to withdraw their support of MJ. It was yet another example of MJ coming across as 'egocentric or delusional', and DB questioned his ability to prevent such occurrences.

On Monday morning SS had the two masters of the final cut, one with wings and one without. MTV were putting on pressure as they were concerned about having to delay the premier, they needed it by 6pm. DB was on another phonecall with MJ who still wanted the wings, MJ said 'But Dan, you're just a guy at the record company. What do you guys know?'. DB agreed and diplomatically reminded MJ of all the negative market research he has shared with MJ which informed their opinions. He reflects on how 'savage' and 'cruel' some of that research was and wondered how MJ felt reading it.

When DB returned to DG office, MJ was on the phone to him and DG was placating him. SS, DG, PA and DB spoke with SG again, who didn't 'disagree' with them but 'didn't know how we were going to convince Michael'. DG then received a call from the Sony Chairman as MJ had asked him to 'intervene'. PA and DB were sent to explain their position to Mickey Schulhof, the Sony Chairman, who typically played no role in this level of business. MS was having lunch with another important person, after seeing the video they both felt it was 'lovely'. PA and DB now found themselves in the situation of having to convince MS. They explained the wings were not an issue, but made MJ susceptible to negative media attention, MS 'put the issue back in our hands'. DB felt this was a small win.

Once back at DG office, DB 'revisited' the focus group idea that MJ had agreed to. DB contacted the research person Linda Greenberg who arranged a room full of college interns at DG conference room. Interns were pulled as the hallways were thrown in 'chaos' and 'word spread about some crazy Michael Jackson situation' occuring in DGs room. DB rang MJ explaining the emergency focus group and reminding him of his word to respect the outcome. DB recalls 'I could tell he didn't love the idea, but he assented', DB felt this was as a result of MJs 'deep sense of fairness'.

DB narrates that an 'upbeat' atmosphere had been created for the 20 or so interns gathered in the room as they watched the video. LG asked for their thoughts, it turns out the interns loved everything about the video, including the setting, MJ, LMP and even the wings. DB and his team were 'puzzled'.by this response. LG asked for a word with DB outside, as they opened the door nosey staffers fled from the listening spots outside the door. LG informed DB the interns were lying out of fear of criticising the labels biggest artist infront of senior label staff. However, LG came up with a plan to ask the interns what their friends would respond when answering those same questions. The interns reacted with more confidence, claiming the wings were an 'absolute joke', and people would ridicule MJ, and BET would make a 'mockery of this s**t'. LG noted how they commented about enjoying seeing MJ on stage.

DB presented this to MJ, explaining the interns liked the wings, but agreed that their friends would 'laugh and make fun' of MJ, and agreed that the wing edit would be good for a home video for true fans to fully appreciate. MJ responded with 'okay'. Although DB had got MJ to 'ditch the wings' he was surprised at MJs attempts to undermine DB by speaking with DG and MS about the wings, and felt frustrated as he felt he had MJs best interests when MJ was intent on making things 'harder for himself'. DB lists the album cover, teaser, and the problem lyrics as examples of such moments. Yet, DB was impressed that MJ did honour 'his word' and went along with the focus group decision even when it wasn't what he wanted. MJ had the option to get what he wanted but 'ultimately listened' and that was a choice on his part. It was 5pm and there was a rush to get the master delivered to MTV. DB remembers feeling 'drained' from trying to prevent MJ sabotaging his own career, he also felt bad for MJ who was 'a good guy', he assumed MJ felt like he was 'battling the entire world'.

The winged edit made it to the home videos. DB retrospectively writes about whether the wings would have made any difference. He questions whether their motives had been truly in MJs best interests, and whether they were acting out of their own paranoia/biases, or campaign exhaustion, or whether it was just an eye roll reaction because MJ 'wanted to be an angel'.

DB ends the chapter writing how the YANA video debut went without any hitch or media backlash, the single went in at number 1 on the Billboards chart, and MJ was 'very, very happy' about the 'never been done before' goal.

My commentary:

This was a funny chapter to read. There's enough material in this book to come up with funny History comedy sketches based on how the label respond to MJ. DB should've written it all from a comedic angle.

What I found off was that MJ had agreed to the focus group at the beginning of the chapter, yet they all run round in circles and bring up the idea in the last minute. I couldn't help but think that had they conducted it when MJ initially agreed, the entire cat and mouse chase could have been avoided. But it was fun reading about it, and fun to see MJ playing his own game of cat and mouse with them.

I was surprised to read about the older/younger staff dynamic at MTV. DB had already mentioned that there was a similar dynamic within the record company when it came to MJ. I do wonder whether this is an exaggeration, MJ was still a popular artist. If MTV was a channel for younger people and the ratings went up on a MJ weekend, who was watching it?

I liked how DB confirmed that he was in the 'business of insecurities' and they were overly, and even unfairly sensitive to criticism as a result of this. There are many times when reading this book I felt the label were making mountains out of every molehill.

Personally, I agree with DB on the wing issue, it did feel out of place in the overall video and I prefer the version without the wings. I don't have a problem with MJ as an angel, but felt it wasn't appropriate in this video. Maybe it would've been perfect for HCW.

MJ had a 'what would you know?' moment with DB, but DB has already clarified in an earlier chapter how MJ would say this good naturedly, to stress that the label people were making creative decisions when they didn't work within a creative field. Overall, MJ comes across as determined but fair.

This is the only chapter I feel DB is being really balanced in. He is able to express his concerns at the time, and then look back retrospectively to offer a different lens to look through. I wish DB took more opportunities to do this as it addresses obvious blind spots and makes for a more full narrative.

I found some more pics, includes one with the wings, aside from the excessive makeup I thought MJ looked really good in this video:

 
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Chapter 29 was about a marketing idea DB had implemented.

DB begins the chapter reflecting on how his career as a Product Manager involved access to the star and their manager, but this access became increasingly reduced the bigger the star became. DB reflects on the 'plethora' of requests a star received, ranging from the giving the usual interviews to things that fell outside the marketing arena, such as providing an autograph to some associate of the label. DB notes that as MJ wasn't his best spokesperson, there were always additional challenges when it came to him.

DB came up with the idea of having a few personally signed MJ discs in the initial album roll out. DB even inserted a note that certified the signature was authentic and provided a contact number to confirm receipt of the signed copy. He includes a photo of this label. This idea was approved and DB suggested the signed copies were distributed to smaller towns, with the hope that it could be picked up by local newspapers, generating further interest in the album through the Willy Wonka golden ticket element of surprise. When he shared the idea with MJ 'he lit up' and was genuinely excited by this fan connection, DB remarks how he was surprised at how well MJ understood the value of small interactions with fans even though he was generally fixated with larger than life ideas.

The plan was carried out under top secrecy, yet they never received any phone call or information on a fan ever receiving these personally signed copies. DB ends the chapter theorising on why this occured, he puts it down to the possibility that plant people found out and 'absconded' them, or that the copies were returned as unsold items to be destroyed/recycled which often happened with the surplus that didn't sell. DB reflects on this as one of the many 'unfulfilled plans' of his work, and how he wished it had worked.

My commentary:

I can't imagine how I would have reacted if I had purchased one of those! It really was a brilliant idea, shame it never came to fruition, but what if they are still out there, collecting dust in some shop or storage facility? I think if they had been stolen, one would have surfaced by now🤷. I can't bear the thought of them being destroyed!
 
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Chapter 30 was about how the plans of the HBO special originated.

DB begins the chapter reflecting on MJs hallmark performances. He notes how MJ prepared for them with discipline, 'performed with total confidence', and was always energised by the adrenaline from the audience. DB writes how a life time of performing must have helped MJ sharpen this craft in every aspect, ranging from his songs, the moves, the clothing, the makeup and the plastic surgery. That it was all done for the 'rush' of reaction from fans which exhilarated him, DB concludes this must have been 'addicting'. DB contemplates how MJs efforts to top himself were mirrored in his increasingly grand choices, choices that included buying the Beatles catalogue, the Superbowl performance, the Oprah interview, marrying EPs daughter.

All this resulted in a career that had severe image issues which MJ blamed on the media, while Epic staff felt frustrated over how much ammunition MJ naively provided the very media he blamed. In the ever quest to restore MJs damaged credibility, Epic decided that the best route was for MJ to perform in the US, and the idea of a televised special was born to keep the album momentum going through the Xmas period. As Gloria Estefan had recently been part of a HBO special boxing weekend, DB suggested HBO following a smooth working relationship with them, and before long the working title of the HBO special was named, 'Michael Jackson: one night only'.

DB recalls having a conversation with MJ in his trailer during the Scream video shoot, where MJ asked DB his thoughts on the TV special. DB paused before responding as he didn't want to give his view without knowing what had been confirmed by MJs management, he gave his generic response about 'just' being the record guy who wasn't accustomed to factor in the risks of such an event, but confirmed his own belief that people wanted to see MJ perform. MJ 'took a long look at me, smiled and nodded', DB could not decipher if MJ was choosing to express his agreement as a response to the desire for others to see him perform, or as an acknowledgement of DBs recognition of the 'solitary' and 'precarious position' MJ was in.

My commentary:

I feel like DB is getting carried away with his careless views again. He essentially claims that MJ was a never ending attention seeking pit, everything he did was for a reaction, whether it was a professional decision such as an interview or a performance, or a more personal decision such as surgery or marriage. This feeds into the megalomaniac and egocentric narratives that have underscored the book. I felt DB stripped MJ of all his humanity by drawing such basic and narrow conclusions. This is the same man that wrote so beautifully about the Make a Wish visit at Neverland. He made no allowances for other factors to drive MJs decision making. Another disappointing chapter on what has felt like a rollercoaster read at times. Notice that MJ is largely missing, I have noticed a recurring pattern with this. The worse chapters tend to have less MJ and are usually compensated with DBs unfounded assumptions/ruminations instead.
 
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The plan was carried out under top secrecy, yet they never received any phone call or information on a fan ever receiving these personally signed copies. DB ends the chapter theorising on why this occured, he puts it down to the possibility that plant people found out and 'absconded' them, or that the copies were returned as unsold items to be destroyed/recycled which often happened with the surplus that didn't sell.
Or maybe fans were just happy that they got a signed copy and didn't bother calling the phone number, because why would they? It's not like Michael was the one answering the phone, was he? What would be the reason for someone to call the phone number?
 
Chapter 31 was about the Earth Song video.

DB begins this chapter recalling how he and SS were excited to have Nick Brandt shoot Earth Song as he was competent as well as being budget friendly. And they were confident in NB skills to make a strong 'ecological statement' that even MJs detractors could not argue with. DB notes how NB remains an environmentalist today. NBs vision for the video was to show 'man destructions' across the whole globe. As SS and DB had played a role in the music videos for Scream, Childhood, and YANA in the short span of 3 months, everyone 'acquiesced to us'. DB was impressed with NB budget of $400,000 for Childhood, which was very modest when compared to other MJ projects. However DB had reservations about the ambitious plan to capture mans destruction across 'seven continents', especially as MJs schedule was tight due to the HBO rehearsals. NB had come up with a plan to film scenes of deforestation in Amazon, elephant poaching in Tanzania, and capture the Croatian War by himself. Then have MJs part recorded in one night in a cornfield in New York. NBs budget was just over $1,000,000. DB and SS were confident with this plan as MJs limited role meant costs could be adhered to.

DB remembers the date 3 October 1995 as the day when OJ Simpson was acquitted as RK looked on in 'amazement'. He writes how this 'case and Michael blended into an unsettling, bitter greyness for me that year' that 'seemed surreal'.

Around November time NB returned with his global footage. DB recalls being impressed at the 'edgier' and 'more adult approach' of conveying MJs message of 'social idealism' by highlighting specific issues. After seeing the footage, SS and DB felt sure they 'had something special'. However, Nick shared his ongoing environmental issues, mentioning how after he shot the footage, the forest he had shot was gone. DD and SS reassured him that the video would raise awareness about such causes, but NBs upset to the issue inspired DB to grab a notepad and write the Epilogue seen at the end of the ES video. DB was careful to convey the message from NB that each issue within the video had 'only become worse in the weeks after it was shot'.

They felt confident that MJ would be proud of the video. DB describes how MJs own stunning performance in a barren land, holding onto barren trees as a storm raged was a fitting tone to the video. DB notes that it didn't matter that MJ would be accused of taking a 'Christ-like pose' as the 'message was right' and he looked like 'a superstar'. He also writes how accusations of megalomania were inescapable by this point in MJs career.

In order to push the song for a Xmas release, radio airplay had begun after thanksgiving. A decision was made to not release the single in the US in an effort to drive album sales. DB reflects how this approach worked but 'deprived' ES of it's worthy Billboard chart success. The video was planned for release just before the thanksgiving window to build up airplay over the holiday weekend. DB writes that in an era of distribution of physical products, such releases were meticulous operations. There was an agreement in place with MTV to receive exclusive releases, this meant extra care had to be taken to prevent any leaks. However, this arrangement with MTV caused upset with BET who felt short changed. Keeping all parties happy was a priority to reduce the risk of 'negative media' or 'reduced airplay', and 'Special programming' was offered to BET as a compromise.

DB remembers being startled by receiving a call at 2.30am by MJ, JM and several panicked independent PR people. The panic was over a copy of the ES video which these PR people had convinced MJ to share with them for a preview at some local news. However the newscast picked up on the Epilogue at the end and ran with 'Michael Jackson makes major ecological statement'. The PR people were asked about it, but they hadn't actually seen the Epilogue at the end of the video, and were contacting MJ out of panic concerning it's content. DB 'admonished them' as he worried they had jeopardized the MTV arrangements, and then explained that the contents of the Epilogue was nothing 'earth shattering', and simply some 'thought-provoking' words for the viewers. DB describes how this situation demonstrated 'how everything around Michael got hyped and amped up'.

Over the holiday period DB remembers his experience of visiting his parents with his children. How his mother protected him from the details of his father's worsening condition. There were even a couple of instances where DB had rushed to Pennsylvania to visit him fearing the worst, to find his dad well but baffled by his sudden appearance. DB recalls that this particular visit had been a happy one full of all the joys of Thanksgiving, including his mother's cooking. He remembers his father holding Michaela proudly despite his ill health. DB describes his dad as a 'meat-and-potatoes kind of guy', who had a limited formal education but provided well for his family through his hard work. He was funny, a good storyteller after some beer, and supported DB in being the first in his family to attend college. During this visit, he was sat with his dad as football played on TV, when he conveyed MJs message to his dad. His dad was surprised by this and gave a 'chuckle'. DB writes of this Thanksgiving feeling particularly special as all his family were visiting, however the next day he visited his dad in hospital as his dad had a relapse of pneumonia, as DB drove home he thought it was 'another one of those episodes' where his dad would be fine.

DB writes that his father passed in February 1996. DB ends the chapter remembering how happy he was that his father was able to see Michaela, and he was also happy that he'd passed MJs message on. Although he didn't truly know how meaningful MJs message was for him, it at least seemed to rubber stamp the pride his father had in DB success in the music industry.

My commentary:

Imagine giving your parent a message from MJ! From what DB shared about his father in this chapter, I can imagine MJ being really interested in him, it maybe gave him a glimpse of an alternate reality for himself had stardom never occurred.

DB really seems to have been present and part of really key moments, the story about how the Epilogue came about was interesting to read. The story about the panicked phonecall was carefully worded again, it was clear the PR people hadn't watched the full video to the end. It was suggested that MJ hadn't either, although I find that very hard to believe. I suspect MJ called DB in a panic because he probably hadn't remembered the contents of the Epilogue when the newscast came up with that dramatic storyline.

I was surprised to read DB had appeared to have picked up on MJs christ like pose in the filming process. This is another reference to media narratives, however I'm sure that particular criticism occurred after the Brit Awards performance where MJ was dressed in white and took that pose. I don't recall anyone criticising MJ of this pose from that actual video. DB seems to have forgotten that all the people in the video were holding on in a similar manner to MJ as the wind raged on. I was also highly sceptical that DB spotted MJs christ like pose in the video and glossed over it, as he and the label appeared to catastrophize everything MJ did. Not only did DB not seem to fully remember the details of the video, he also appeared to have forgotten what the song was about. ES was never about 'social idealism', it was a scathing critique. DB rightly commends NB for his choice to represent the different aspects of 'mans destruction', but MJs song was about war, animal cruelty and deforestation and yet DB writes that NB choice to represent these things complimented the 'social idealism' of MJs song. I was confused by this. However, I did love his couldn't-care-less attitude as he glossed over the Christ-like pose issue, instead commending MJ for delivering the message like a superstar. I wish DB had realised that's how many of us felt about the other issues he vehemently criticised.

I was also confused by DBs comments about the OJ verdict. I couldn't figure out what DB was trying to say about this when he put it together with MJ, describing it all as a surreal grey period in his life.

I personally remember the ES video being a stand still moment. At a time when internet access and usage was extremely limited, making access to such issues very limited, when environmental issues were not in the mainstream, when recycling was the exception and not the norm, MJ did an exceptional job of forcing everyone to look at issues the public were largely oblivious of. There was something so impactful about seeing all those issues together. I feel MJ was never properly acknowledged for the awareness he raised through that video and the song. In our current environmentally conscious recycling age, I feel the song has lost its impactful feeling, but at the time I felt it was a spectacularly stunning statement.

Considering that NB worked on several MJ videos, I couldn't find much on his experience with MJ other than that the visit to Tanzania for the ES video inspired his life long love of photographing animals. Did find these short clips in a documentary, NB appears in 28-33mins and again in 59mins. At 28 mins he mentions a jaded New York crew, I wonder if he was referring to DB and friendsšŸ˜‚. I'm glad that NB states the pose was a non issue during the shooting/editing part, this somewhat contradicts DB who makes it seem this issue was picked up in the editing room.


Overall, this chapter had good extra details about the ES video, but as DBs memory was slightly off, it makes me question what other things he may have got slightly off too.
 
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The book is pretty good. I got frustrated at Michaels demands too. I would've quit after 1 year lmao.
I also thought that the History teaser gave off some pretty ambigous vibes.
 
Chapter 32 was another really long chapter, and I went right ahead and did exactly what I did with the last long chapter, I wrote out loads and then lost it all🤦. So I will be posting it in chunks as I clearly need to learn that lesson again.

The chapter begins with DB recalling that rehearsals for the HBO special were underway by August 1995 at Sony Studios in New York. The label were allocated the majority of the tickets as part of the deal, although the venue had a capacity of just under 3000, seating areas would be vacated to make room for cameras, reducing the ticket numbers further. A dress rehearsal on Friday 8th December was arranged to be filmed by HBO to plan for foreseeable technical issues.

DB assistant, Joy Gilbert, was responsible for distributing the tickets. The demand for the limited number of tickets were so high that JG needed a team of assistants to support her with this. The demands came from high profile people and places. Radio were also provided with giveaway tickets by the label for this 'must-see-show' in an attempt to increase radio support for MJ. DB felt confident that MJs credibility as an artist would be restored with the combination of the ES video and the HBO special.

On Friday 1 December, DB and JM visited the Beacon Theatre to discuss progress with Nancy Geller, who was responsible for making the special happen. They were also going to visit MJ at the Sony Studios. On the way JM mentioned that MJ had the 'flu bug'. DB asked JM about the show as he had concerns they were behind schedule, JM shared this concern. However, NG and HBO production assured them everything was on schedule when they visited the Beacon Theatre. They met with MJ afterwards at the Sony Studios, he was sat on a large table by himself pushing a spoon through a 'bowl of broth' without consuming any, DB notes that MJ was 'lethargic and low key'. DB and JM expressed their concerns for MJs health, but MJ 'reassured' them that he was fine, and made 'some positive comments about rehearsals'.

DB was not convinced and suspected that JM was equally unconvinced. DB sensed MJ was 'overwhelmed', 'unsure', not 'ready for the show' and 'too far behind'. He found himself contemplating 'if he was making himself sick to get out of doing the special'. DB feared the 'pivotal event' to restore MJs credibility was at risk and the 'media stories' would engulf him again. DB left to go work with an Editor in the editing room for the TV spot, he kept this from MJ as he feared that MJ would want to be involved in the process, and would interfere with the budget and time deadlines. He told MJ he was heading home instead.

DB went home late that night and fell asleep on the sofa with the telly on. MJ and JM called DB house around 2.30am, DBs wife answered and didn't want to wake DB so answered that DB was at the studio. Following a 'brief silence' MJ answered, 'Oh yeah. Dan was just here. He left a few minutes ago'. DB and his wife laughed over this in the morning, DB marvelled at how MJ was trying to cover for DB while he himself was 'under the weather', and questioned where MJ thought DB went after their meeting.
 
Chapter 32 continued.

On the following Monday after the weekend, DB expressed his concerns to DG. DG agreed to contact SG with concerns over MJs health and his ability to fulfill the show. SG response was 'vague'. DG, DB and PA had discussions about what to do in the event the show was cancelled, and how this would impact album sales over the Xmas period. By Tuesday there was still no update regarding MJs health, so they all ploughed on. JM met DB in the late afternoon and informed DB that MJ was worse 'but the show was still on'. DB asked JM if MJ would make the show, he suspected JM knew the answer but 'couldn't divulge it'. DB found himself contemplating that canceling the show 'was Michaels only way out'. That due to the 'hype' surrounding the show, MJ was not in a position to 'just cancel', and that only a 'life or death' situation could warrant the cancellation of the show. DB asked JM 'what time does the ambulance turn up'. However, JM was adamant the show would continue as planned.

As DB and JM walked in silence, JM asked 'you're over him aren't you?'. DB felt he was 'damn close'. He remembers feeling 'exhausted' and 'drained' from the media and budgeting issues for 'an artist who didn't respect convention'. DB writes an exhaustive list of other things he was fed up with including travel, unreasonably long hours, endless call lists and 'mountains of ever changing information' while 'playing internal politics'. He questioned whether he was attached to 'a lost cause, an uncool artist', yet he admits he 'was addicted to it all'.

The following day Lori Lambert arranged a meeting between MJ and heads of Sony PlayStation, as Sony were always looking for more ways to work with MJ. DB quotes LLs retrospective account of this meeting. LL remembers that MJ had arrived two hours late, LL offered him beverages and light refreshments but he declined. LL notes that MJ was 'sweet', shook hands with all and 'had a whale of a time' watching the new game. After this meeting MJ left. An hour after this, DB stormed in LLs office to ask what had happened. LL was baffled by DBs question, so he informed LL that MJ had 'apparently fainted onstage at Beacon Theatre', that he was 'dehydrated' and 'his blood pressure was abnormally low'. LL asserted their attempt to give MJ water and that 'its not my fault!'

There were lots of questions about MJs health and the shows. The label had said MJs personal doctor would attend to him and the show would be going ahead. By Thursday it had even made it to the front page news like 'it was a national tabloid crisis'. JM, DG and the Epic Team made the decision to cancel the show due to MJs ill health. SG and the publicity team came up with a statement.

On the way to DBs office, he stopped to inform JG about the news of the cancelled show who was in 'disbelief'. DB quotes JG as she retrospectively looks back on that time. JG reflects on what a challenging project the ticket distribution had been. She had spent a considerable amount of time to plan the seating arrangements so the likes of Tommy Mottola and Mariah Carey were seated suitably apart. She remembers 'at first I laughed,then I cried' at the news of the cancelled shows and how all her 'hard work had been for nothing'. JG also felt 'devastated' at not having the chance to watch an MJ performance as she was a fan. DB quotes one of the assistants involved in the ticket distribution retrospectively remembering how news of the cancellation felt 'a little personal' after all the tickets had been prepared.

DB, JG and JM visited the Beacon Theatre to give the news to NG and the production team, he comments how they were 'crushed' and how 'it felt like a funeral'. JM stayed with NG to discuss the financial implications. DB went back to the label to inform 'the brass' about the cancellation of the shows.

Chapter 32 to be continued.
 
Chapter 32 continued.

DB recalls feeling 'tired', 'sad and empty' the next day as he addressed the issues from the cancelled shows in 'a blur'. He bought and read newspapers on MJs health scare, he responded to calls wanting news on MJs health although he had no new details to share. The calls came from different departments of the label as well as the international offices. DB found himself repeating the same information of nothing. The label had banked on the HBO shows to keep the momentum of the album going through the important gift giving Xmas period. However, without that show, the 'electricity fizzled' and 'it was pretty much over for HIStory'.

DB felt a sense of achievement for completing the 6 month period of the album release. This feeling was relief at avoiding a 'complete disaster'. He describes it akin to riding out a bull for 'the full eight seconds' while he navigated the campaign for an 'overpriced' album with an 'overblown campaign', that was 'coming apart at the seams'. DB enjoyed his week off with his family, and although he felt fortunate about his job, he also felt guilty about the cost his absence was causing his family.

After the holidays, the label concentrated their efforts on Oasis, Pearl Jam and Rage Against the Machines, along with other artists. DB writes how the focus on these acts restored the labels focus on music while the MJ 'circus found new ways of veering away from music' as LMP filed for divorce in the new year. The labels reaction to this was 'a shrug' as the marriage 'had felt contrived' and younger staff members were disinterested in the affairs of an 80s star. The HIStory campaign was over by 6 months. Although ES had been popular during the Xmas period it had not significantly increased album sales. MJ wanted TDCAU next, and the label were happy with the choice of an upbeat song with the changed lyrics. DB recalls the label being unaware of the shooting of the TDCAU video with Spike Lee. The label received 'word' that MJs choice of involving SL was 'Michaels way of rebelling against the label'. DB writes that 'we' were still responsible for ensuring SL was paid and the correct paperwork was in place even if 'we' were not involved with the video. DB notes he felt 'relieved' as SL 'brought a socio-political understanding' that the label would have struggled to deliver through their 'groupthink'.

Chapter 32 to be continued.
 
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Chapter 32 continued.

DB writes that his father passed in February 1996. Although he had visited his father a few times suspecting 'the end was near' his family had discouraged him from visiting on the last occasion so not to distract him from his work. DB felt anger at the way his work isolated him from his family and what mattered most. He went back to Pennsylvania for his father's funeral and found himself questioning why 'we worked so hard'. He found himself remembering a song called 'Birth. School. Work. Death.', as he reflected on his father's life. He found himself questioning his own life. He reflected on how life was 'all about leaving and coming home', the pain and pleasure of this. But this time when he left home, he felt he took a part of his father with him.

On his return to work, the focus was now on MJs ES performance at the Brit Awards in the UK. DB writes how in the middle of this 'elaborate performance' Jarvis Cocker jumped to protest on stage in reaction to 'Michael indulging himself as a Christ-like figure'. The UK media 'embraced' JC and 'renewed their joyful assault on Michael's character'. MJ went on to win a Grammy for the Scream video but this did not impact album sales as expected. MJ announced the History World Tour in March but as the dates were outside of the US it had little impact at the label. As MJ was 'bigger overseas', the label was 'ready to acquiesce to our counterparts in other territories'.

Chapter 32 to be continued.
 
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