I looked up the original Press Release Pepsi put out not long ago, and here it is. Are we experiencing the things they said would happen??? [ / quote]
let's see
engaging retail campaign featuring one billion special edition Michael Jackson Bad 25 Pepsi cans
it's quite engaging in China, lackluster in USA. We'll see the other 20 countries
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bad is iconic music, that makes the remixes as remixes of iconic music
a concert is being rumored
and opportunities for fans to access special edition merchandise.
true in China.
The partnership coincides with the 25th anniversary of Jackson's multi-platinum BAD album and record-breaking tour, around which the Michael Jackson Estate and Sony Music have celebratory projects underway.
shows Pepsi is just a part of it and there are other projects as well - which is true such as the Bad 25 anniversary release.
To celebrate Jackson's incredible contribution to pop music, Pepsi, Sony Music and the Estate of Michael Jackson have teamed up to share new mixes of legendary Michael Jackson music from the BAD album
true - got one remix. At least 3 more was previously rumored A-Track, Diplo and Skrillex. They should be released over time.
Pepsi will feature iconic silhouette imagery of the King of Pop on cans with the launch of collectible limited edition can designs. Pepsi will also run contests in markets around the world giving fans the opportunity to win merchandise including, a limited number of jackets inspired by the original staff BAD tour jackets and tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, the #1 touring show in North America.
true - this is happening in China. see below
On May 5 in China, a 330ml limited edition can will be available at retail locations nationwide. In addition, from May 15 - June 14, 2012, fans will be encouraged to share photos of their valuable Jackson collections or original artwork celebrating him, for a chance to win tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, as part of China's "In Honor of King of Pop MJ" promotion.
China and the United States will be among the first Pepsi markets to launch the exclusive Michael Jackson King of Pop activity in 2012, with approximately 20 additional markets in Asia, South America and Europe continuing the international roll-out throughout the rest of the year.
true - cans are available in China and USA and there are other confirmed or rumored countries.
Later in May, the U.S. will launch a nationwide retail campaign including a limited edition 16oz. King of Pop Pepsi can, as well as initiate a retail, music-themed promotion.
cans are out, first remix is out. hopefully promotion will increase.
so yeah we are experiencing the things they said in differentiated degrees.