Assuming that this is the original gold cover, then it is certainly not better than the official white version of the ‘Invincible’ album cover.
Even the other four official coloured covers look better as compared to that gold one.
Also, that original gold cover gives off a very sad, even depressing feel, when you look at it.
Had it been released with that gold cover, sales of the ‘Invincible’ album would have been even fewer.
Sony Music’s executives did the right thing in rejecting that gold cover, in favour of the official white one.
Apparently, Sony Music’s executives also sought feedback from retailers/wholesalers before going on printing that gold cover (which is generally a common practice in music industry before printing a certain official album cover).
And the feedback that the executives got (about that gold cover) must have been very negative.
This situation reminds me of the ‘BAD’ album cover when Michael Jackson wanted the original cover with that black patterned veil over his face as the official cover of that album.
Walter Yetnikoff, the-then President of CBS Records, rejected that original one as well in favour of the official cover that eventually came out.