Bad 25 may have sold abysmally but it made the original Bad album more relevant. Before the release of Bad 25, Bad had only spent 90 something weeks on Billboard 200. Now it has spent over 170 weeks. Since the release of Bad 25, Bad in the USA has gone from 8X platinum to 10X platinum (diamond) and according to Chartmasters, it has sold units of over 12 million, so it should be 12X platinum.
Ultimately, the purpose of an anniversary edition is to bring attention to the original album. Bad 25 may have sold poorly but it served its purpose, so you canÂ’t call it a failure, in my opinion.
Whatever sales increases the Bad album may have had in the intervening years, I wouldn't attribute to the Bad 25 project. That project came and went with hardly anyone paying attention. The Estate certainly expected more than 47,000 copies of the album to sell in the first week, when Thriller 25 sold 165,000 copies in the same timeframe. I remember being surprised at the low sales, as I had assumed the MJ hardcore fanbase to be significantly bigger than that.
I've been wondering about this, why did the community want a Wembley concert during that time?
Whatever sales increases the Bad album may have had in the intervening years, I wouldn't attribute to the Bad 25 project. That project came and went with hardly anyone paying attention. The Estate certainly expected more than 47,000 copies of the album to sell in the first week, when Thriller 25 sold 165,000 copies in the same timeframe. I remember being surprised at the low sales, as I had assumed the MJ hardcore fanbase to be significantly bigger than that.
Whatever sales increases the Bad album may have had in the intervening years, I wouldn't attribute to the Bad 25 project. That project came and went with hardly anyone paying attention. The Estate certainly expected more than 47,000 copies of the album to sell in the first week, when Thriller 25 sold 165,000 copies in the same timeframe. I remember being surprised at the low sales, as I had assumed the MJ hardcore fanbase to be significantly bigger than that.