- Oct 30, 2022
Invincible isn't the same, because Cry was a terrible choice for a single period. It is explicitly the bad promotion. Unbreakable would've been a smash hit.MJ stays forever young in the fans minds but even alive he wouldn't be scoring hits anymore. Even in 2001 he wasn't big big anymore. He was big in name only by this time. Like all legacy acts they are only still good for sell out live shows. Bad promotion or not the fact is that the 2nd single "cry" flopped all over the world which prematurely ended the chances of Invincible. As a result Invincible dropped out of the Belgian charts top 50 after 6 weeks. Yes you read that right, 6 weeks! After debuting at nr 1 it dropped like a stone.
To make a comparison HIStory charted for 71 weeks of which 18 weeks in the top 10. Even the half arsed remix album BOTDF held the top 10 position for 15 weeks.
For those who doubt that, look at Madonna who's hits have also completely dried up and she was a bonafide hit machine for over 30 years. You can't beat time.