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HOW MUCH DID MICHAEL JACKSON’S STREAMS INCREASE FOLLOWING THE RELEASE OF ‘MICHAEL’
Michael Jackson Headed for His Biggest Streaming Week Ever After ‘Michael’ Ignites Box Office
Michael isn’t just blowing up box-office records, it’s also igniting an explosion in Michael Jackson’s streams that is well on pace to give the King of Pop his biggest streaming week ever.Jackson’s song streams have soared in the wake of his biopic Michael, more than doubling in the immediate days after the film’s wide release on April 24. From initial reports submitted to Luminate, the late legend’s solo song catalog pulled 47.9 million official on-demand streams in the United States in the film’s opening weekend (Friday, April 24 – Sunday, April 26) a 116% surge compared with the previous Friday – Sunday period (April 17-19).
In addition to his solo material, streams for both The Jackson 5 and The Jacksons material also swell by huge percentages. Preliminary reports have The Jackson 5’s catalog at 3.4 million streams from April 24-26, up 89% from the corresponding days in the prior week. The Jacksons, the family’s second group after they parted ways with Motown, has registered 1.8 million streams in the three-day period, a 104% rally from the previous period.
Based on those three days of activity, the first post-Michael week is well positioned to give Jackson his biggest U.S. streaming week ever, in terms of official on-demand streams for his solo work. As anticipation for Michael swelled in recent weeks, Jackson’s catalog set new personal bests in streaming for the last two weeks – with 50.6 million clicks in the April 10-16 period and 55.3 million April 17-23. Before the biopic’s impending arrival, Jackson’s best streaming week was Oct. 31-Nov. 6, 2025, at 54.4 million streams in the wake of the now-annual “Thriller” resurgence around Halloween.
In terms of individual songs, “Billie Jean” – typically Jackson’s most-streamed song each week – again led the pack, with 4 million U.S. official on-demand streams. Fellow Thriller classic “Beat It” was in second place, at 2.9 million plays. Two more of his Billboard Hot 100 No. 1s – “Rock With You” (2.4 million) and “Don’t Stop ‘til You Get Enough (2.3 million) – follow while “Smooth Criminal” rounded out the top five (1.9 million). Among songs by the Jackson 5 and the Jacksons, “I Want You Back” was the strongest performer, with 994,000 clicks, while “Blame It on the Boogie” ranked next, registering 559,000 plays.
(Part of a recent BILLBOARD article 29/04)
P.S.. MJ even EXCEEDED their expectations!!