There were 5 colors to boost album sales. Expectations were very low, without all the colors the album likely wouldn’t have hit nr 1. Even its nr 1 status couldn’t save the album as it dropped out of the top 40 after a mere month/month and a half.
I remember clearly how surprised I was that the album dropped like a stone the way it did. HIStory stayed in the top 10 for months and was still charting 2 years after release. I could not grasp the drop off with Invincible but it was there for all to see.
Unlike the lack of promotion I blame the spectacularly unspectacular first single release with derivative video. I remember the talk of the people in 2001. It was nothing we haven’t seen before by Michael. We all sat together (my family) for the YRMW video debut and when it finished we all just shrug our shoulders. At school the talk was the same, the song and video was dull. Radio programmers weren’t enthusiastic either, the song was decent but at this point everybody was expecting something huge and not a simply love song dance track.
The difference with HIStory couldn’t be any bigger. The futuristic video and beat of scream, including his wife in his 2nd video, a huge environmental epic video and the brilliantly tribal and original TDCAU with no less than 2 videos. We didn’t get possibly the best video of them all, the one for Smile. I’m a Chaplin fan (who isn’t ?) this would have been fantastic. All videos and songs had highly original concepts.
Thank you. The entire Invincible album lacked direction and ambition. You Rock My World has aged nicely and still gets some play in different places but it's just not that explosive Michael Jackson right hook like a Scream, Black or White. It sounded like Michael Jackson imitating himself. In fact the whole album save for a few gems sounds like a tired Michael Jackson impersonation. I am sorry guys, it is what it is.
It is well known Michael handed off most of the thinking for Invincible to a bunch of younger proteges and I think that's why it lacks the explosiveness of a Michael Jackson album. I just don't think in 2001 he was in the place to be making and releasing music.
As for the film clip, we can all say whatever about what clips he did intend to release (I understand Unbreakable). But really, realy... was Unbreakable a good song? I frankly find it monotonous and repetitive. Maybe a remixed version would have struck a chord with somebody and maybe a holographic Biggie would have been interesting. But outside of that, the best song on the album by a country mile is Whatever Happens and even that doesn't feel like a lead single to me.
Butterflies had some notable chart success in the R and B charts, but even that was mostly Floetry's song. I hate to say it but Michael let himself down with Invincible and I don't think it should have been released.
Now I am hearing around the same time they were contacting Dr Dre to produce for him and Dre turned it down. Talk about mindblowing. Can you imagine a MJ and Dr Dre album? That's the Invincible the world deserved.
Well, that's all Sony's fault) If they agreed to make everything as Michael planned, Invincible album 100% would become a legend.... We would rewatch Unbreakable video even now! I'm sure it could get billion views on youtube. Same thing about Whatever Happens and Threatened. The truth is that YRMW is actually the weakest video (comparing what planned for other videos) and it's all entirely Sony's fault
I respect that other people have opinions but this just sounds delusional to me. It's like people don't want to admit that Michael laid an egg, and that it just so happened to be his last album.
As for things being Sony's fault, yes they have some blame for the way the album went. They wanted Michael to do away with a lot of the vocal ticks. They wanted to do away with of all the royal regalia he would often wear and have him look more "relatable". But the problem with that is Michael Jackson is not relatable. He's Michael Jackson. Who can relate to someone whose been famous their entire life and lives in a theme park? The aim should never have been to make him relatable. They wanted to make Michael Jackson - an icon - into a contemporary R & B singer of he day, like an Usher or a BabyFace. It makes literally no sense.
So yes, some of that falls on Sony. They did want a more "mainstream" direction for Michael and they picked a middle of the road opening song and then dropped promotion after that. And I maintain the album could have doubled sales with the right promotion. But let's not pretend Invincible is a patch on any of his previous adult albums - it just wasn't. Mike phoned it in.