Jeffrey Spear (Bad Logo Designer) Releases Discarded Album Logos

[wonderouzmj]

On May 10, the Source Type website published a short article about the design concept for Michael Jackson's "Bad" album. In the article they do not comment on anything new, since it hardly has text, they simply say that it was a highly anticipated album and that Michael threw himself into it because he had to improve himself after "Thriller", but to write it they contacted Jeffrey Spear (the graphic designer who created the mythical Bad logo written with red spray) and has given them no less than 8 logo sketches from his archive that were part of the process until the final logo design that we all know.

According to the article, to do it he used an airbrush and a photocopier, deforming it little by little until he obtained the final one.

He left here the images of the sketches:

Jeffrey Spear (Bad Logo Designer) Releases Discarded Album Logos | Bad logos, Michael jackson bad album, Michael jackson bad

Nov 29, 2022 - On May 10, the Source Type website published a short article about the design concept for Michael Jackson's "Bad" album. In the article they do not comment on anything new, since it hardly has text, they simply say that it was a highly anticipated album and that Michael threw...

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Jeffrey Spear (Bad Logo Designer) Releases Discarded Album Logos | Michael jackson bad album, Bad logos, Michael jackson bad

Nov 29, 2022 - On May 10, the Source Type website published a short article about the design concept for Michael Jackson's "Bad" album. In the article they do not comment on anything new, since it hardly has text, they simply say that it was a highly anticipated album and that Michael threw...

pin.it

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[NuTNC]

well

A Brief History of BAD - Articles - Source Type

Editorial: A Brief History of BAD by Laurenz Brunner, Ben Schwartz

www.sourcetype.com

 

[AlwaysThere]

Interesting! While I think the one they chose is by far the best (though obviously theres comfortability bias), I also love the upper right one.

 

[wonderouzmj]

Interesting! While I think the one they chose is by far the best (though obviously theres comfortability bias), I also love the upper right one.

I agree. I kinda like that 1 as well

 

[SmoothGangsta]

Can see why they went unused lol.

 

[wendijane]

liking the first set