Like a biopic with an international release? I agree there is more the estate can do but judging by the sales of posthumous releases, new music isn't what the world wants.
Sadly, Michael is a legacy artist. Releasing songs that he only ever half finished is never going to generate buzz (whichever producer you have finishing it). And Michael never wanted those unfinished songs to be released anyway.
The biopic being released internationally would be fine, but that's not something that's actually new or creative for real. Michael's life story has actually been told time and time again, honestly. Most of the people around Michael struggled to even understand him. He knew 1000s of people but still always felt lonely. A lot of people I've talked to who also know him have admitted to me that they never really understood him. And these were other people he also talked to EVERY SINGLE DAY or worked with on albums/tours which meant they spent YEARS with him! This is just the way it was. That's why there's still so much "mystery" surrounding him now and why there was when he was alive.
A lot of the other famous people in the industry can't tell you anything about him for real or much beyond his surface. Michael enjoyed being around non-famous people and obscure people much more. However; we're not famous (obviously) so whatever we know can't really reach that many eyes like the famous can. I'm just hoping The Estate will actually cooperate with The Jacksons and avoid pissing the family off (which The Estate has a habit of doing) because The Jacksons at least know what Michael was like BEFORE he became The King Of Music. They know the Michael that I know who was just that wild kid from Gary, Indiana.
Even though he distanced himself from them, too, they at least know the most important part of his life which is his childhood. The affects that our childhoods had on us meant everything to Michael.
They can give more details and stories from his childhood that aren't all just his traumatic experiences, to actually help people understand Michael's personality. Most of his characteristics that made him so interesting and unique started back then or came about during his childhood stage. Him becoming a bookworm who studied the greats started when Mama Katherine would bring him books on things he was interested in. This is where that giant library of 10,000 books in his adulthood began. This is where "Study The Greats And Become Greater" began. Those details have often been completely ignored, glossed over, or entirely forgotten in his life stories.
People don't understand him because they've never paid any proper attention to his childhood (except the trauma) and this is what Michael had literally been begging for people to do more of. He just wished people would look closer at his beginnings because his childhood explains his depths.
I'm glad they're doing this project because at least it could be something more accessible, if they distribute it properly, but I know Michael so I know they won't have much to say.
Michael was prone to keeping his mouth shut a whole lot and holding most of the folks in the industry at arm's length. If they actually provide NEW information that the internet hasn't already seen, then that'll be lovely. If they don't, that's still fine and I won't be shocked or disappointed because it's expected.
Also, the world does want new music. If they didn't, every leak and unreleased track that exists wouldn't keep being talked about literally every single day. This isn't just here either. The 100,000s of fans in the Reddit groups and the Facebook groups also have these discussions. Those groups are filled with people from all over the world. The problem is that, again, The Estate hasn't been following Michael's process like they're supposed to. As I mentioned before, that man had a whole system to how he got things done.
There's supposed to always be a high level of promotion before the albums even come out to create anticipation. Then, the albums should drop but the music is supposed to be pristine (they didn't do this with Michael and Xscape because they basically just threw the music together), and the fans could tell.
Michael talked about his creative process all the time about HOW he made his music, he worked with 100s of people that The Estate can contact for notes, he had several teams who've seen him work so they've witnessed and heard many of his tricks to make his creations high quality. The Estate basically just hasn't done any of this or followed ANYTHING that Michael said about making his music.
They will never be able to make the music perfect the way he did, but the way they did that Michael album (The very FIRST thing that they put out) immediately showed me that they didn't even try. This is why I'M pissed because I know they're only doing half their job and I know that Michael would hate it.
Michael was an S-tier business man so he wouldn't mind The Estate doing what they have to do, this includes releasing his unfinished work, he would just want them to DO IT RIGHT. And they're not. Michael knew he was going to die soon around the late 2000s and he knew that meant his children and Mama Katherine were going to need his estate to make money for them. He knew his unreleased stuff probably couldn't stay unreleased forever. That's simply just logic and Michael wasn't a dummy thinking otherwise.
Anyway, once an album releases, there should be at least 3 short films (or more if possible). The short films are also a part of Michael's promotional plans. The short films promote the album. They used to get released like huge movie premieres and people would say "Wtf has that Michael Jackson kid done now!?
" Then; they would watch his films in some grand releases, love them, and buy more of Michael's albums.
I'm telling y'all what Michael himself did, and everything he said, and it was a whole thing!
Finally; he would tour (which The Estate can replace this with "Making Of" documentaries because The Making Of Thriller back in 1983 sold over 10 Million copies, and people can't help but to be nosy to know HOW something was created. The documentary also helped to boost the sales of the Thriller album into the stratosphere. This was all planned and it's kind of like a 3 part system. Album, then Short Films, then Making Of or Global Tour. (And in that order.)
They *could* also try that hologram thing again to replicate tours if they want more money... but they'd really have to work on that thing to make it much better than it was.
Michael touring was his LARGEST means of promotion because the tours were global. This was that "international distribution" method.
But, if they can't get the hologram thing right, then "Making Of" documentaries can also be released internationally. Free clips can be put on social media and then people can buy the full films from The Estate, etc. The fans will, as always, take the free clips from online and make hella edits from them that go viral all over the place from their thousands of fan pages. How many MJ fan edits have you seen on the internet and how many views have they gotten?
Stuff like that.
The fan pages are basically the equivalent of the press always talking about Michael each time that man sneezed. Except, the media coverage from the fan pages is actually loving and kind. This is ALL literal FREE promotion for Michael and his art. Whether a person hates him or loves him, talking about Michael gives him free promo.
So, yeah, The Estate is only doing a mere portion of their job and Michael would be mad as hell.
LMFAOAOAOOOO!!
I really wish it wasn't like that because it's a lot of work for me. 
Gotta just do what I gotta do, you know? 
️ We're supposed to study what's currently doing well and incorporate those elements, things like that. I don't know if you run a company but if you do, then you know all that already. These are just the things I've learned from owning my company over these last 15 years or so. Michael also learned all of these things, and he constantly did them, which was why he became so big like he is. It all works together.
Even with Mike the only after death song that got a lot of radio play had Justin Timberlake on it, who was currently popular at the time. Paul McCartney got a hit by appearing on a song with Rihanna & Kanye West.
