I read it a couple of days ago and the part about the videos is nonsense. For one, the guy acts as if MJ's career ended with Thriller and basically ignores the rest of MJ's career (typical). He is called out on that in the comment section and he answered with some nonsense claiming that MJ's videos have been all similar after that and there was nothing innovative in them. LOL. Yeah, I guess Scream is totally like The Way You Make Me Feel visually, Smooth Criminal is totally like Stranger In Moscow etc.
As for long term relevance. Yes, Madonna is still going and MJ doesn't, well, because he is dead and even before that he had his share of problems. But that doesn't mean her art is more relevant on the long term than MJ's. Go to any streaming service and you will see that.
For videos see YouTube. YouTube counts viewership by artist since September 2014. MJ has 2.2 billion views since while Madonna has 0.6 billion. And she is still active and just released an album during that period and MJ did not - it's just people going back to watch his old videos. But MJ videos were still a lot more viewed!
MJ:
https://www.youtube.com/yt/artists/insights-artist.html?artist=/m/09889g&artistname=Michael Jackson
Madonna:
https://www.youtube.com/yt/artists/insights-artist.html?artist=/m/01vs_v8&artistName=Madonna
It's the same on Spotify (although of course that's just about the music, not videos or visuals).
Michael's Top 10
1. Billie Jean 105,247,228
2. Beat It 66,537,068
3. Man in the Mirror 64,104,109
4. Smooth Criminal 47,797,254
5. Love Never Felt So Good (JT duet) 46,169,980
6. Thriller 44,191,752
7. Hold My Hand 37,692,230
8. Love Never Felt So Good (solo) 36,892,722
9. P.Y.T. 31,162,986
10. They Don't Care About Us 30,678,206
Madonna's Top 10
1. Like A Prayer 18,587,253
2. 4 Minutes (JT duet) 18,270,748
3. La Isla Bonita 16,624,994
4. Material Girl 16,414,924
5. Hung Up 16,072,711
6. Bitch I'm Madonna 14,984,759
7. Vogue 13,184,984
8. Like A Virgin 11,943,731
9. Ghosttown 9,748,592
10. Like a Virgin (a different version) 7,285,976
No contest, really.
In terms of influence. We can go on about how Michael's videos influenced others - including his videos from the 90s. Just from the top of my head. Does this remind you of Scream?
I think Chris Brown also has a video that reminds of Scream.
Several people noted that Pharrell's latest video has similar visuals to prison version TDCAU.
I kind of agree, although MJ was a great show man, at most his shows focused on him and a few dancers. At Madonna's concerts there is whole sideshow going on. I voted for MJ anywaya as Madonna has released a lot of crap in her career (Her last 3 albums are virtually unlistenable) and she is a bitch at times with questionable morals.
I agree about tours though, but that's not a minus in my eyes. Madonna's were more visually spectacular, but that's because Michael was such a charismatic and such a talented performer that he was able to carry a show all alone - HE was the show. Madonna simply does not have that kind of talent and so she needs more assistance in terms of visuals, pirotechnics, spectacular sets, costumes etc.