HIStoric;4109679 said:The white cover is the actual standard artwork for the album and is by far the most common. The other colours are rarer I suppose but it's extremely easy to find them online for cheap on Ebay etc.
mj_frenzy;4109688 said:I suppose the silver cover is the most common one.
But, I am really curious if there is any official & reliable resource which says that the other four colors of ‘Invincible’ were printed in fewer copies.
Anthony: Now we have a question from Holland, uh, Femka from Holland writes, "I love the special editions from Off The Wall, Thriller, Bad and Dangerous." She loves you. And asks, "Why does Invincible... Why will Invincible be coming out in different colors?
Michael: Because we wanted the fans to have some fun with it and collect them and, uh... It's a, uh, a Limited Edition, I think. And, uh, there's albums that I love and I will buy them 5 times, even though I have the same cover. Like, 5 times 'cause I love that album so much. So, imagine if they did a different color or just changed the color, I would buy it 5 more times. We just wanted the fans to have some fun with the pictures and with the colors and... Just to try something a little different. That's why we did it.
Well weren't they only printed around the time of release? Usually stuff like that only is...
In his 2001 online audio chat with Getmusic, Michael said he thought the other four colors of Invincible were "limited edition", which would mean they were printed in fewer copies.
7:05-7:59
Yeah, the different colours wouldn't have been nothing more than a stunt... I mean the only reason to print different colours would really be to get the more hardcore fans to buy up extra copies would it not? Everyone else would just buy the colour they wanted and leave it at that. If the colour wasn't available, they'd would just buy the normal cover nbd.
Anyways, I think an easy way to solve this would be has anyone seen a brand new sealed coloured copy of the album in stores in the past few years? Everytime I've seen it it's been the white/silver one.
Unlike you, I have seen different colors in the past few years, so, I think this theory could do more harm than good to that question (which colors are the rarest). Also, I think this is not the case because buyers for their own reasons (personal taste, etc.) merely opted for one or another color.
In my view, that specific marketing strategy (the four colors which probably aimed at the hardcore fans) could not have significantly boosted its sales. In my opinion, hardcore fans constitute a specific target group of certain buying demand which, for the most part, can be easily predicted.