T25 promotion in Italy: Official myspace / events in clubs / promo cards

[SunsetDriver]

Sony-BMG together with promotion company Team World have teamed up with Michaelmania, italian Michael Jackson's fanclub since 1985.

Official italian myspace page has been created: MySpaceT25Italia

A brand new italian website will be opened to promote Thriller25

Then, 5000 promotional cards are being printed to be distributed in Milan and Rome during the days of T25 release.

About 4-5 parties in italian clubs (still to be 100% confirmed) will be held from Feb. 8th to Feb. 15th. Cities involved: Milano, Torino, Reggio Emilia, Palermo, Roma

Pics of promo cards will be posted soon.

Source: michaelmania.com

 

[ahmadnat]

Theyre really going all out on this! Except whys there not much for us in UK yet

 

[Bubbles4ever]

also promo in France:

A 5 second TV add will air this Saturday during the NRJ Music Awards.


The show is broadcast live on TF1 from Cannes. MJ fans will be pleased to watch the new TV add 3 times that evening.



Also: a new official french website is in the works - [www.michaeljackson-officiel.fr].

It will be launched quite soon...

sources: SonyBMG France / MJDatabank

 

[sugababe]

Thanks for posting SD. Nice!!!

 

[SunsetDriver]

some updates unk:

- The party in Rome will be held in 1300 people-capacity famous club called Piper. T25 promo merchandise will be given away

- One of the most famous music shop in Milan will set up its shop-window with paperboard stand-up featuring Thriller's zombies, in which heads are cut-out to allow public to take pics!

- Here is the layout of 5000+ promo cards to be given away during the weekend of T25's release in major italian cities like Rome, Milan, Florence and Naples.

front view:

rear view:

 

[SunsetDriver]

This is the entrance hall of the italian shop 'La Feltrinelli/Ricordi' where there will be the the big paperboard stand-up featuring Thriller's zombies, in which heads are cut-out to allow public to take pics! The paperboard stand-up will be assembled on Thursday night. unk:

thanks to davidejam/michaelmania for the pics.

 

[Rasta Pasta]

thanks SunsetDriver for all the info.. Sony/MJ is doing it big in Italy...

people are going to love the zombie cut outs... and doing the pictures...
nice

absolutely loving this!!