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Wythenshawe Hospital beats it with Michael Jackson
Tuesday, 16 March 2010 var sbtitle=encodeURIComponent("Wythenshawe Hospital beats it with Michael Jackson"); var sburl=decodeURI("http://www.how-do.co.uk/north-west-media-news/north-west-marketing-services/wythenshawe-hospital-beats-it-with-michael-jackson-201003167674/");var sburl=sburl.replace(/amp;/g, "");sburl=encodeURIComponent(sburl);
Staff at Wythenshawe Hospital have turned to YouTube for the second time in just over 6 months to promote the importance of hand washing.
Around 70 doctors, surgeons, nurses, scientists, clerical staff, cleaners and patients at the University Hospital of South Manchester have reworked Michael Jackson’s Beat It with the hygiene message.
It’s part of the hospital’s long-running “Infection Prevention” drive, which we’re told has seen cases of MRSA drop by more than 60% and C. difficile by over 50% in the last year. There have been 7 cases of MRSA since April - compared to 26 the previous year.
"We had a lot of fun re-working the lyrics and doing the filming, but there is a serious message behind the humour. This video is just part of our ongoing communications campaign which has seen us significantly reduce our MRSA and C. difficile rates over the last twelve months,” said UHSM’s communications manager, Caroline Johnson, who came up with the idea.
“The high-profile campaign is a constant reminder to staff, patients and visitors of the need to be vigilant and 'hygiene aware'. The campaign focuses on the need for good hand hygiene, both washing hands and using the alcohol hand gel dispensers around the hospital, and calls on staff to strictly adhere to UHSM's 'bare below the elbows' dress policy for clinical areas. Some of our departments are playing the video at team meetings, audit days and inductions to remind staff about our hygiene policies."
[youtube]1iwFObIrpX8[/youtube]
The film, which was shot over one day, also meant they could get chief executive, Julian Hartley to sing and dance:
"This is about getting across a serious message, in a consistent, engaging way and we've all been pleased with the response. I took a bit of convincing to sing and dance on camera but I wanted to show my support for the fantastic work the rest of the staff are doing. I think it's important that we have strong leadership on such an important issue and put a smile on people's face at the same time.
"Every hospital is doing an awful lot on this because it's a national priority but our way seems to have captured people's imaginations. It was low cost and has been generating interest from other hospitals in the region."
http://www.how-do.co.uk/north-west-...l-beats-it-with-michael-jackson-201003167674/
Tuesday, 16 March 2010 var sbtitle=encodeURIComponent("Wythenshawe Hospital beats it with Michael Jackson"); var sburl=decodeURI("http://www.how-do.co.uk/north-west-media-news/north-west-marketing-services/wythenshawe-hospital-beats-it-with-michael-jackson-201003167674/");var sburl=sburl.replace(/amp;/g, "");sburl=encodeURIComponent(sburl);
Staff at Wythenshawe Hospital have turned to YouTube for the second time in just over 6 months to promote the importance of hand washing.
Around 70 doctors, surgeons, nurses, scientists, clerical staff, cleaners and patients at the University Hospital of South Manchester have reworked Michael Jackson’s Beat It with the hygiene message.
It’s part of the hospital’s long-running “Infection Prevention” drive, which we’re told has seen cases of MRSA drop by more than 60% and C. difficile by over 50% in the last year. There have been 7 cases of MRSA since April - compared to 26 the previous year.
"We had a lot of fun re-working the lyrics and doing the filming, but there is a serious message behind the humour. This video is just part of our ongoing communications campaign which has seen us significantly reduce our MRSA and C. difficile rates over the last twelve months,” said UHSM’s communications manager, Caroline Johnson, who came up with the idea.
“The high-profile campaign is a constant reminder to staff, patients and visitors of the need to be vigilant and 'hygiene aware'. The campaign focuses on the need for good hand hygiene, both washing hands and using the alcohol hand gel dispensers around the hospital, and calls on staff to strictly adhere to UHSM's 'bare below the elbows' dress policy for clinical areas. Some of our departments are playing the video at team meetings, audit days and inductions to remind staff about our hygiene policies."
[youtube]1iwFObIrpX8[/youtube]
The film, which was shot over one day, also meant they could get chief executive, Julian Hartley to sing and dance:
"This is about getting across a serious message, in a consistent, engaging way and we've all been pleased with the response. I took a bit of convincing to sing and dance on camera but I wanted to show my support for the fantastic work the rest of the staff are doing. I think it's important that we have strong leadership on such an important issue and put a smile on people's face at the same time.
"Every hospital is doing an awful lot on this because it's a national priority but our way seems to have captured people's imaginations. It was low cost and has been generating interest from other hospitals in the region."
http://www.how-do.co.uk/north-west-...l-beats-it-with-michael-jackson-201003167674/
Good to know
