Latest on MJJC

"Michael", a biopic about Michael Jackson, is officially happening.

cosmocousin said:
My guess is Nate Giorgio's silhouette artwork. He's my favourite MJ portraitist and he is commissioned to do work often for the Estate. He even did the musical poster and booklet cover.

Also, according to the critics and theatre owners that went to the Lionsgate showing at CinemaCon, Ballerina and the MJ biopc were the standouts by far. The Ballerina trailer looks gorgeous, and production only cost $50-$80 million. Really can't fathom what a 'live action' trailer for a $155 million MJ film will look like. Just as riveting apparently, based on the feedback.
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Yes ..agree here with Nate Giorgio. i know he creates some beautiful pieces.
 
www.slashfilm.com

Lionsgate Is Having Its Worst Year Ever At The Box Office - Here's Why That's Concerning

Lionsgate is having a pretty awful year at the box office in 2024, which is troubling news for the movie industry at large.
www.slashfilm.com www.slashfilm.com

"Things won't truly get better until the Michael Jackson biopic "Michael" arrives in April 2025. Based on the footage I saw at CinemaCon, that feels like a lock to become one of the biggest movies of next year, in my humble opinion.

BY RYAN SCOTT SEPT. 26, 2024"


https://twitter.com/x/status/1841315560178508144
 
Smooth72 said:
The Estate never uses MJ face for any projects it always a silhouette or toes. I doubt they would put Jafaars face on anything. They will most likely use a silhouette is my guess so they can put it on merchandise. I wouldn’t buy anything with Jafaars face on it would you? I’m a Michael Jackson fan not Jafaar Jackson.
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Yeah, ... I can already sense the fandom outrage if they did lol.
Tbh, I would prefer a silhouette, too. I trust Jaafar will be doing great portraying MJ, but the fact that an actor, any actor, will sing and dance in the movie is still a bit sad / strange to me.
 
etoile 37 said:
Not only that, but the fact that he used to share a hotel room with his bodyguard Bill Bray explains why it was such a natural thing to do for him.
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I just wanted to say that! If you see how MJ spent his youth in hotel rooms: his life at Neverland was just the same: people everywhere, late nights, little sleep, creating, bed as a centr piece, tv above your bed, pillow fights etc. all that was just his life on the road continued imo
 
Zack44 said:
Honestly, I wouldn't be shocked if they push back the release date.

It's almost exactly 6 months before the film is supposed to come out and there's been no official publicity at all so far.
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I don't usually follow films but wouldn't it be far too early for the official PR to start now? I don't know when a poster would normally be out but I'm not expecting to see any interviews with Antoine or the cast until next year. A trailer by the end of this year makes sense but everything else will probably happen early next year, imo.

I did think they might reveal more cast names around Michael's birthday but that didn't happen. But that's the only other thing - apart from a trailer - that I can see them doing this side of Christmas.
 
I follow movies, their releases and media campaigns quite a lot.
I have to say there is NOTHING unusual from the fact that the campaign hasn't startet by now.
It just points to a more compact, efficient, "shock and awe" kind of upcoming campaign.

The push back doom & gloom talk is not called for, not for now.
And even if they push "MICHAEL" back some month, let's say to blockbuster/summer season, would only mean that they are willing to take their time to get the best movie & best result in every which way and would not mean doom & gloom either.

We've seen very different sorts of media campaigns from film studios over the years.
Long, drawn out ones, starting over a year prior. Those are very seldom and often the result of very different reasons.

But in recent years the studios may have come to the conclusion that a more compact & efficient media and ad campaign has more effect, creates more buzz in the decisive phase (3-4 month until the release date) than a early and long drawn out campaign. And IMO the studios have the right feeling about that: When you see a Teaser or Trailer 10-14 month in advance , you get excited until you realize it's still a year to go - then you forget about it. And so these kind of things fall flat more often than not.

Start getting the people excited in a shorter time frame before release! Keep the momentum going and don't take the foot from the gas!
Keep hitting with posters, teasers/trailers, interviews, TV-spots, pruction/sizzle reels, etc. ever more frequently, up until the release...
So that the most buzz is around the release date. That approach to me sounds far more promising than starting too early.
 
MJJuniorSinceMW said:
I follow movies, their releases and media campaigns quite a lot.
I have to say there is NOTHING unusual from the fact that the campaign hasn't startet by now.
It just points to a more compact, efficient, "shock and awe" kind of upcoming campaign.

The push back doom & gloom talk is not called for, not for now.
And even if they push "MICHAEL" back some month, let's say to blockbuster/summer season, would only mean that they are willing to take their time to get the best movie & best result in every which way and would not mean doom & gloom either.

We've seen very different sorts of media campaigns from film studios over the years.
Long, drawn out ones, starting over a year prior. Those are very seldom and often the result of very different reasons.

But in recent years the studios may have come to the conclusion that a more compact & efficient media and ad campaign has more effect, creates more buzz in the decisive phase (3-4 month until the release date) than a early and long drawn out campaign. And IMO the studios have the right feeling about that: When you see a Teaser or Trailer 10-14 month in advance , you get excited until you realize it's still a year to go - then you forget about it. And so these kind of things fall flat more often than not.

Start getting the people excited in a shorter time frame before release! Keep the momentum going and don't take the foot from the gas!
Keep hitting with posters, teasers/trailers, interviews, TV-spots, pruction/sizzle reels, etc. ever more frequently, up until the release...
So that the most buzz is around the release date. That approach to me sounds far more promising than starting too early.
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I agree. Also that shock and awe type campaign where it’s more compact, means the movie will come out at peak excitement and drown out the naysayers rather than giving them a year to get all self righteous about the allegations and this movie; esp with what is happening with Diddy. You want the movie to come out at peak excitement which definitely means a shorter campaign. I think if the trailer dropped to early when people run out of the initial excitement then you’ll get all these people writing negative articles, speculating and that could take the wind out its sails.
 
zinniabooklover said:
I don't usually follow films but wouldn't it be far too early for the official PR to start now? I don't know when a poster would normally be out but I'm not expecting to see any interviews with Antoine or the cast until next year. A trailer by the end of this year makes sense but everything else will probably happen early next year, imo.

I did think they might reveal more cast names around Michael's birthday but that didn't happen. But that's the only other thing - apart from a trailer - that I can see them doing this side of Christmas.
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Yeah, they probably do not want to "drown" the movie PR in all the usual christmas craze lol.
 
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Agree with all of the above.

If the is pushed back it will be for good reason, it’s such an important moment in MJ’s life since his death. I’d hate for it to be rushed and they mess it all up.

This film needs to hit the audience hard.
 
Blues_Away2023 said:
Agree with all of the above.

If the is pushed back it will be for good reason, it’s such an important moment in MJ’s life since his death. I’d hate for it to be rushed and they mess it all up.

This film needs to hit the audience hard.
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True, however - as everything has already been filmed... does post-production really take this long??
 
Billie Jean 78 said:
True, however - as everything has already been filmed... does post-production really take this long??
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Six months to a year is standard for post-production, afaik. Editing is a slow process plus they might have to do some re-shoots. They might be inserting CGI / VFX for the crowd scenes, the live shows etc. We don't know which parts of any of the videos they might try to recreate. They've done Thriller. Will they recreate the transformation into a werecat or leave that out? There's the film score (apart from Michael's songs), all the sound effects. There's a lot to do.
 
zinniabooklover said:
Six months to a year is standard for post-production, afaik. Editing is a slow process plus they might have to do some re-shoots. They might be inserting CGI / VFX for the crowd scenes, the live shows etc. We don't know which parts of any of the videos they might try to recreate. They've done Thriller. Will they recreate the transformation into a werecat or leave that out? There's the film score (apart from Michael's songs), all the sound effects. There's a lot to do.
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I do realise I know nothing about film making, it's all beyond me. I have no idea how much time it takes for example to recreate the werewolf scene or in fact a scene of any of the other videos.

I do find it amazing that we in fact know so incredebly little about the content. Nobody can tell us if in fact any of his other videos will be in the movie or not.
 
Billie Jean 78 said:
I do realise I know nothing about film making, it's all beyond me. I have no idea how much time it takes for example to recreate the werewolf scene or in fact a scene of any of the other videos.

I do find it amazing that we in fact know so incredebly little about the content. Nobody can tell us if in fact any of his other videos will be in the movie or not.
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trailer 1 end of october i think,trailer 2 Thanksgiving and the final trailer mid-december !!!,all IS OK !!
 
Billie Jean 78 said:
I do realise I know nothing about film making, it's all beyond me. [...]
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I don't think many people do. It's a mysterious world. I do read tons of interviews with actors, directors etc so I pick up little bits of info but there's loads I don't know.

Billie Jean 78 said:
I do find it amazing that we in fact know so incredebly little about the content. Nobody can tell us if in fact any of his other videos will be in the movie or not.
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I'm not a person who minds about 'spoilers' but I think for most people they'd probably rather not know too much about stuff like that bc it would spoil the surprise. I mean, that's my guess but I could be wrong. This thread is already 162 pages long! Maybe people want to know exactly what's going to be in the film!
 
Billie Jean 78 said:
If the movie should have a dramatic tone, and I think it will have, then releasing a trailer around Halloween might take the seriousness of the matter away.
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Plus THIS mentioned timeline of the trailer releases would never happen..
3 trailers in the old year and than nothing until the movie.. impossible!
 
beltrano said:
trailer 1 end of october i think,trailer 2 Thanksgiving and the final trailer mid-december !!!,all IS OK !!
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And then radio silence for 3 months? That's not how marketing campaigns work. :ROFLMAO:
My guess is that we get the teaser trailer late November/early December, official trailer in February and final trailer in late March.
 
Eddlicious said:
And then radio silence for 3 months? That's not how marketing campaigns work. :ROFLMAO:
My guess is that we get the teaser trailer late November/early December, official trailer in February and final trailer in late March.
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That's a PR campaign I'd be happy to pay for! :D
 
MKTCREATE said:
Yes. Picture Edit is one thing. Then VFX. Color Grade. Sound Editing. Composing. Sound Mmixing and a billion other steps. I’m surprised at the April release date to be honest, seems ambitious.
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The Bob Dylan biopic had a standard length shoot, short post-production since it's probably mostly just talking heads, and the trailer has been out for a while. The Robbie Williams Better Man film had a longer shoot, really long post-production bc of complicated CGI. Michael's film probably sits somewhere between those two so the post-production seems about right, I'd say.
 
zinniabooklover said:
The Bob Dylan biopic had a standard length shoot, short post-production since it's probably mostly just talking heads, and the trailer has been out for a while. The Robbie Williams Better Man film had a longer shoot, really long post-production bc of complicated CGI. Michael's film probably sits somewhere between those two so the post-production seems about right, I'd say.
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As long as they don't CGI Jafaar in to an ape 😂 That Robbie movie looks like it might be a good one 😁
 
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