Cost does matter for a lot of people. If it didn't, CDs would still sell the same as they did in the 1990s. They don't. People in general are not going to pay for music that can be heard for free online. It's the same for movies. They go to streaming in a few weeks, when decades ago a movie stayed in the theater for months, even up to a year for really popular ones. The mass audience pay to see certain kinds of movies at the theater, mostly IP.
The average price for a movie ticket in the UK is between £8 and £10. I’m sure the average working class person who’s either a fan or has an inkling that they want to go to a movie theatre and watch it will be able to. I think this perspective of people being concerned about the cost of a night out at the movies is a bit of a reach. At the end of the day people still want social interaction and they want to go out and enjoy their lives. They want to socialize and be entertained.
I’m not entirely sure what the analogy of buying CD’s in 2024 has to do with anything? If there had been illegal file sharing, Napster, Spotify, ITunes, YouTube etc in the 90’s then I’m sure CD’s would have come to the same innings only much sooner. That’s a no brainier really. Incidentally, vinyl records are selling quite well. People like buying official physical media and paying to see something in the best possible quality, ya know. I certainly do.
The Surper Mario Bros Movie from last year grossed $1,362,027,222. Now that’s a movie that a large part of its target audience are computer gaming wizardy geeks who are the exact type of people who would be in the position of being able to bootleg, stream, and, to quote you “not pay for it when it can be obtained for free online”. Well…… somebody paid for it! A lot of those same people will pay upwards of £50 for a game, get a gold pass for Xbox, buy the collectible figures etc, but nobody can afford a movie theatre ticket? Plenty of people went to see the Barbie Movie. If people want to go they’ll go.
I don’t doubt that superhero movies are amongst the biggest, but if you have something that’s different, compelling, intriguing, highly anticipated, scrutinised over by the media, then I’m sure people will show up to see it. Call it hype, call it FOMO. People want to be a part of something that’s an event. MJ ONE in Vegas has been playing to packed houses for over a decade. The Immortal show toured the world and MJ The Musical is packing the theatre out on a nightly basis on both sides of the Atlantic.