Michael Jackson broke through at just the right time to be the star he was. Black artists were just breaking through in the US, and globalization was really taking hold with the expansion of American IPs across the world and the adoption of TV having really taken hold in the furthest reaches. As big as Elvis was, there could never have been Michael Jackson level fame before Michael Jackson. And there could never be since, with the melody from"beat it"or"billie jean"but they can not name it.And it is also interesting that even though many of them believed in the stupid rumors like skin bleaching or child sexual,They never deny that Michael is a great,Great artist,Thanks to our two major media CCTV and puas despite globalization truly being intrenched, people are far more segmented than they used to be, and forms of entertainment have continued to fragment and diversify. People who know no better think Taylor Swift is as big as Michael Jackson. I doubt anyone in Asia or the Middle East really gives a shit about Taylor Swift; whereas I was talking to my friend from Iraq, who lived in Iraq during the reign of Suddam Hussein and fierce anti-west sentiment. His father was a HUGE Michael Jackson fan and used to play his songs on the guitar. Michael's legacy has also shown tremendous staying power, as he's arguably much bigger now internationally than he probably even was in the mid-late 90s. Definitely second only to Jesus as far as fame and arguably popularity goes.