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Michael Jackson Perfume Coming from His Estate; Father’s Schemes Shut Down

Billie Jean 78 said:
But there has been an official MJ parfume in the 90's -it was called Legend I believe. And I would suppose that Michael had to agree with it. So if the Estate just reissued that parfume we would indeed get a true Michael Jackson parfume!
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I agree, as I quite liked it (the men's version, which I prefer). However I guess if they come up with a new perfume / range, as long as it smells good I'll be happy to buy it. I hope they come up with a nice bottle and packaging for it...I'm guessing they may aim for the Christmas market.
My only worry is that they may try to squeeze maximum profit by using cheaper ingredients (synthetics rather than natural essences) ...I'd rather have a small bottle of something that smells great, than a large bottle of something cheap and not very nice. It should compete the Rouas alternative out of the marketplace!
(Rouas et al have some wholesale prices on their website, and the ingredients can't be that expensive,looking at the '5,000 quantity' wholesale price.)
 
Snow White 1937 said:
I think this is a great business idea by the Estate because it is very lucrative! Celebrity perfumes are very popular (just shows yet again how clever Branca is) and everyone seems to launch their own fragrance.
Michael is not here to give his okay to this, but he wasn't here to give his okay to any deals the Estate has done so far (see TII, Cirque du Soleil etc.), but it doesn't mean it's bad.
Besides, just because celebrities associate their name with a perfume doesn't mean they actually wear it. For example, I still have the MJ perfumes from the 90s, the bottles are still full and they don't smell like the perfumes we know MJ liked (e.g.Black Orchid). I don't know how involved MJ was in creating them but to be honest, I didn't like them (sorry Mike ;D ), I simply bought it because it had MJ's name on it. And this is exactly what millions of other people around the world do today as well.
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Agreed with this post! If the product is good (package, design, smell) then it's a great idea as celebrity fragrance is very popular right now. It only helps to expand his brand further.
 
Snow White 1937 said:
I think this is a great business idea by the Estate because it is very lucrative! Celebrity perfumes are very popular (just shows yet again how clever Branca is) and everyone seems to launch their own fragrance.
Michael is not here to give his okay to this, but he wasn't here to give his okay to any deals the Estate has done so far (see TII, Cirque du Soleil etc.), but it doesn't mean it's bad.
Besides, just because celebrities associate their name with a perfume doesn't mean they actually wear it. For example, I still have the MJ perfumes from the 90s, the bottles are still full and they don't smell like the perfumes we know MJ liked (e.g.Black Orchid). I don't know how involved MJ was in creating them but to be honest, I didn't like them (sorry Mike ;D ), I simply bought it because it had MJ's name on it. And this is exactly what millions of other people around the world do today as well.
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To the bol;d part. MJ gave his approval through his will. he empowered his executors to take business decisions to grow his Estate.
 
I doubt the majority of the celebrities who release perfumes have any input in the creative process, so it really makes no difference at all. One has to know about perfumes to make perfumes, that is in and of itself an art, and it is highly improbable that celebs who put their names on perfume bottles actually participate in their making--I think we all know this. Therefore, unless Michael was a devoted perfumer, we wouldn't have a truly "Michael" perfume.

As for knowing what sort of perfume he liked--well, they could study Tom Ford's product and come up with something which has similar qualities to it, so it would not be too much of an issue. I don't think it's exactly a secret that he liked that one, and someone must know what sort of flowers he liked, so it's not an impossible feat. Since they're going to invest in this, I doubt the estate will do a Mickey Maus job on this, and I'm open to whatever they come up with.
 
If they can some how reach out to the people who created the Colonges and Perfumes (cause he wore both) MJ liked to where that we know of and they all come up with something similar...I guess that wouldn't be a bad idea. :)

It's the coming up with a smell out of the blue that worries me. So we shall see.
 
Well... at the end of the day, it's the name Michael Jackson that people are attracted to. Just like how people are buying the Britney Spears and Justin Bieber perfumes. People feel closer to them when wearing their perfume. But, are they really? Like how some people feel better when wearing Chanel or Hermes. It's mostly psychological, I guess.

With living celebrity endorsements, at least the celebs concur with the scent, the design and the package. In this case, it's hard to tell. When Chanel came up with Coco Madamoiselle, Chanel claimed it's inspired by Coco Chanel. My initial reaction was skeptical. But, it's just a fragrance. The most important thing is whether it smells good on me. For me personally, I don't care whether it's a celebrity brand, designer brand, boutique brand or drugstore brand. As long as it smells nice on me, dries up nicely, lasts a decent amount of time and is priced reasonably.

Frankly, I have mixed opinion about this project. I fully understand it's the Estate's job to grow the Michael Jackson Company. But, the idea of having Michael Jackson jackets, Michael Jackson sunglasses, Michael Jackson fedoras, Michael Jackson this and Michael Jackson that turns me off a little. The idea of over-commercializes Michael Jackson and turn him into a brand scares me. But, it's just me.

I wish the Estate every success with this perfume project. If the fragrance is nice on me, I'll definitely buy a bottle. Why not?
 
Thumbs up to the estate for stopping Joe promoting these products
 
souldreamer7 said:
Using Michael "MJ" logo :no:
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Mr. Jackson was very impressed with the extremely high quality and attention to detail that the UD Group employed in producing unique and elegant designs of the various products.

UD Group International confirmed production was already underway and would be hitting stores near you later this same year.



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An article from earlier this year:

Joe Jackson today signed a marketing agreement with Manuela Koschker and Don Stardy of UD Group International for the Global Production of
Joe Jackson: Champagne, Ice Cream, Jellys, Lollys, Cosmetique, Jewelry and Fashion (Children and Adult Clothing)

Mr. Jackson was very impressed with the extremely high quality and attention to detail that the UD Group employed in producing unique and elegant designs of the various products.

:scratch: Guess The Estate won. Good.
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Wow Papa Joe! :eek: But I'm sorry.... this does not see the light of day. :p :fear:
 
I hope the Estate shuts down ALL these schemes the Jackson's have been trying to do! I think some of us are missing the point about the perfume/cologne....when MJ rehired Branca, how do we know that in reaaranging his finances, etc, that they didn't talk about creating a perfume/cologne, so yes, Branca may indeed be doing what MJ wanted...That's the main reason he was brought back in, to get MJ's business back in order, and create more business endeavors, thus creating more cash flow and value for MJ and his assets. The guy has done good so far in my opinion business wise, and from his reputation managing other Estates, he knows what he's doing, and appears to be a stand-up guy...We should be glad it's this man, and not a JACKSON or some WILLY NILLY like Howard Mann and Melissa Johnson who were trying to sell THONGS with MJ's face on them!

EDIT: I think Love is Magical stated something about the Estate making MJ a brand...

Michael is and was a BRAND, he knew that, and he marketed himself well...MJ built his brand, and continued to build it, by acquiring ATV, etc. If he is or has no brand, he nor his Estate can generate any money, dead or alive. Simple business logic at the end of the day.
 
Ashtanga said:
Wow Papa Joe! :eek: But I'm sorry.... this does not see the light of day. :p :fear:
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Just TACKY!! Everythingg from the bottle, the design, and those outdated ass "pimp"
suits and pinky rings he likes to wear!! Someone page Joe Jackson, and tell him, Bishop Don Juan wants his style back!!-hat and feather included.
 
As long as this turns out to be a fabulous scent and not some hurried cheap baby powder/alcohol scent, i'm all for it.

Joe Jackson has surpassed embarrassment!
 
Anniesnotokmj said:
Michael is and was a BRAND, he knew that, and he marketed himself well...MJ built his brand, and continued to build it, by acquiring ATV, etc. If he is or has no brand, he nor his Estate can generate any money, dead or alive. Simple business logic at the end of the day.
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Let's agree to disagree.

First, I commend the Estate for contining to strike good business deals. Mr. Branca, as one of the most prominent entertainment lawyers, demonstrates how business savvy he is.

As for whether Michael Jackson is brand, I refuse to see him as just a brand or a product. I feel sad when people said he's now a product. It irks me and hurts me to think this way.

When Michael was alive, he never turned himself into a brand. He's an artist. His outputs are arts. His arts make him immortal. Acheiving immortality is what his goal was. He succeded.

Branding is a form of marketing. It's a business tool. No commerical product can escape immortality. What's in now may be out tomorrow. A product can last decades, but can it last centuries? Can it last milleniums? Who will remember businessmen down the road in history? But, people always remember great artists.

What will people remember Michael Jackson as? The musician, the performer, the song writher, not the businessman who acquired ATV publishing.

It's important for the Estate to generate money. I fully understand that. But, it's even more important for the Estate to know what really is the essence of Michael Jackson - his artistic and humanitarian legacy. He's way more than a pop singer who sold LA Gears or Pepsi or California Raisins.
 
We will have to agree to disagree...I NEVER said I saw MJ as just a product, let's be CLEAR! MJ being a celebrity, he was a brand, just as he was a TRUE ARTIST. And yes, MJ marketed himself, with his merchandising, etc. A brand is anything you put your work into, to make profitable, and MJ did just that. MJ knew that his ART was the most important thing to his fans, but the man was NOT stupid, he knew since the age of 5, that any artist has to brand themselves in order to market themselves!-Doesn't negate the fact that he was first and foremost a human being, and outstanding artist. That's where I think some people confuse the two! I don't see him as just a product, but hell even MJ knew that once he left this Earth, his "Brand" (his lasting bodies or work, and image) would be of value to his children. You can have the best talent or looks, but without you marketing your art, which is a part of you, you will vanish in the celeb world which is VERY fickle! MJ's legacy and work will still stand the test of time, but it would be foolish to assume that MJ did not know the value of his image or how to market himself. A GREAT ARTIST knows their worth, as MJ was and did!

love is magical said:
Let's agree to disagree.

First, I commend the Estate for contining to strike good business deals. Mr. Branca, as one of the most prominent entertainment lawyers, demonstrates how business savvy he is.

As for whether Michael Jackson is brand, I refuse to see him as just a brand or a product. I feel sad when people said he's now a product. It irks me and hurts me to think this way.

When Michael was alive, he never turned himself into a brand. He's an artist. His outputs are arts. His arts make him immortal. Acheiving immortality is what his goal was. He succeded.

Branding is a form of marketing. It's a business tool. No commerical product can escape immortality. What's in now may be out tomorrow. A product can last decades, but can it last centuries? Can it last milleniums? Who will remember businessmen down the road in history? But, people always remember great artists.

What will people remember Michael Jackson as? The musician, the performer, the song writher, not the businessman who acquired ATV publishing.

It's important for the Estate to generate money. I fully understand that. But, it's even more important for the Estate to know what really is the essence of Michael Jackson - his artistic and humanitarian legacy. He's way more than a pop singer who sold LA Gears or Pepsi or California Raisins.
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Great news. I love perfume and always wanted the Estate to be involved in this. I am sure, based on their past handling of his affairs, that they will chose a good company and present something that many can enjoy. It is the business of the estate to make decisions for the good of the heirs and Michael's legacy. As long as the perfume works well with my chemistry, I will buy it.
 
I hope they take the things that Michael liked (scents) and create something from that. I find when the estate does something they work with the best companies or people. When his father does things he chooses shady people. You tend to back away from that. I find the products Joe tries to sell is more about him than Michael. His goals and wishes.
 
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