(thanks to mkgenie for the heads up and international fans with the information help)
Turkey is the third country to get special edition Pepsi MJ Cans. The cans are the regular 330 ml size and has the same design as the US and China cans. However the cans have a notice about a local contest on them as well. Pepsi Turkey promotion runs between June 22nd and July 15th.
Pepsi is also running a TV ad to announce the competition in Turkey as well as introduce the Bad 25 anniversary release.
The ad mentions a contest with a chance to win a trip to the celebration of MJ's music in New York for 25th Anniversary of Bad album. Earlier translations wrongly stated it was a "festival", however the correct translation is just "celebration".
The contest requires people either to send special codes that can be found on Pepsi items or send a video of themselves dancing like Michael Jackson
The voice over in the ad says
"To honor the 25th anniversary of Michael Jackson's Bad album, Pepsi drinkers are going to New York. Send your Pepsi passcode to 7516 (screen says with your name and address information) or if you say "I can dance like Michael Jackson" upload your video to Pepsi (Turkey) facebook page and win a chance to attend to the Michael Jackson music celebration in New York"
The end of the ad shows Bad 25 album with the notice "In stores 18.9.2012". the twitter hashtag #popunkralimichaeljackson is Turkish translation of "King of Pop Michael Jackson"
The rules state that the trip is 4 days, 3 nights and between August 28 and August 31st. Assuming August 28 and August 31 is the travel dates, logically it leaves the
concert to be either on August 29 or August 30th.
Turkish fans also report that a major retailer chain is giving free MJ Pepsi t-shirt with purchase of multiple Pepsi products. The t-shirt seems to be darker in color than the China version although it might be just a light difference.