[...] He goes: "I'm not gonna release albums anymore, we're just gonna put out a single every couple of months." Because we all come from the land of albums, so at first when he said that, I thought "why would he say that?", and then literally within a few minutes I realized it would solve so many things. A) You're already touring, so you've got this buzz going on, because you're playing, and it wasn't just gonna be London, it was gonna be all over the world, and you release a single, so you're only trying to sell one song. It's a whole new world now, and he realized that, it was all digital, it can be a worldwide release at stroke of a pen. Then what he could do is, after you do about 8 or 10 singles over the course of a year, you do 2 new songs and repackage it as an album. I think that was genius.