MsAshley
Bryan Loren's Only Fan
1. You'll need to evidence the claim Tommy is lying about the budget. While you mention the 6 million for You Rock My World, which was still a massive expense, it was only the tip of the iceberg. The 30 million promotional budget included global television ad buys (Sony spent millions on "prime-time" TV spots globally. Unlike today's social media ads, 30-second TV slots in 2001 cost hundreds of thousands of dollars per airing), massive physical displays in record stores across 11+ countries (to get Invincible as the "featured" album in thousands of Tower Records, Virgin Megastores, and HMV locations globally, labels pay "co-op" advertising fees. This ensured that every person walking into a record store in 2001 saw Michael’s face first), and the 30th Anniversary Celebration specials at Madison Square Garden, which Sony helped facilitate as a launch event. To say only $10 million was spent ignores the standard 2:1 ratio of marketing-to-production costs for A listers. I do see how citing just a few things they did while ignoring the totality helps this claim. It strikes me as largely ignorant of how marketing works.First of all, Sony didn’t spend 25 million on advertising. That’s a lie from Mottola. They spent 10 million at most (6 million of which went to the You Rock My World music video). The album basically had no promotion at all! Just 2-3 promo clips, and they even used only Michael’s face as a promo photo everywhere! This is despite the fact that Michael participated in at least two photo shoots, the shots from which could have easily been used to promote the album.
And I’m not even mentioning that neither of the two commercial singles was properly released! YRMW and Cry were only sold in Europe. And the cover featured that same single shot of Michael’s face... They were cutting corners on advertising big time, and that, of course, prevented Invincible from being promoted properly.
The fact that Mottola wanted a finished album from Michael by the end of 1999 was obviously stupid. Michael spent an average of about 4 years recording a new album. It was dumb to demand more from him. And don’t forget that in 1997, Mike released the Ghosts short film and the BOTDF remix album. All of that took up a lot of time. Invincible was meant to be released exactly in 2001.
And by the way, you didn’t mention that Sony wasn’t even happy with the album in 1999. That’s exactly why Michael had to add new songs. Most of the tracks are actually from 2001. Only 4-5 songs from the final tracklist were recorded before 2000.
Both Michael and Mottola are to blame for Invincible failing. But Mottola is more to blame because he really wanted to say "No" just to stroke his own ego. I’ve read fragments of his book. You can clearly see he was proud of being the only one who could refuse Michael. The guy just wanted to assert himself: "Look, I said no and put the King of Pop himself in his place!"
Two years later, this idiot was kicked out of Sony in disgrace. It was bound to happen
Similarly, the use of the "face" photo wasn't a result of "cutting corners"; it was a high-concept branding decision designed by Albert Watson. In the world of high-end marketing, a single, consistent image is often more effective for "icon status" than a variety of shots. Michael himself approved the minimalist aesthetic, which was meant to mirror the eyes-only mystery of Dangerous's cover. Early Y2K was very big on this sort of aesthetic, so I'm not sure how or why you're complaining about this.
When Michael refused to tour, the "math" for the album died. Tommy Mottola didn't stop promotion to be mean; he stopped it because the album had become a guaranteed financial loss for the shareholders. Also, you mentioned Cry and YMW, but getting a song like Butterflies to climb the charts without a music video requires a massive "street team" and radio promotion budget to ensure DJs keep the track in high rotation, so that in itself would also require a lot of money. I'm not going to argue Sony was perfect and did everything right, but it's not as bad as people here make it out to be. I remember Invincible being everywhere at the time too lol, it's just that Michael had an extremely bad rep at the time. Combine that with CDs selling less in 2001 (onset of the digital age) and it was already a recipe for disaster even discounting the loan Michael spent from Sony.
2. Demanding an album by 1999 wasn't "stupid"--it was a contractual necessity. Sony had already fronted nearly $30 million in recording costs (making it the most expensive album in history at the time). In any business, a two-year delay on a $25 million investment creates a massive financial deficit. The "demand" for the album was an attempt to save the project from becoming a "black hole" of unrecoupable debt. Tommy was not thrilled with this obviously and it created strain, but the two weren't on terrible terms in 2000. The two had agreed to released the album in early 2001. Naturally, nobody was thrilled when Michael did not have the songs mixed and ready to go that autumn like he said he would.
The fact that most of the album was recorded in 2001 actually proves Sony's support. If the label truly wanted to "sabotage" Michael, they would have forced him to release the 1999 version. Instead, they allowed him to scrap years of work and spend millions more to hire Darkchild (and also Teddy Riley, and apparently Bryan Loren again) to modernize the sound for 2001. That is the opposite of "cutting corners."
Also yeah, here's a quick list I threw together:
Threatened - 2001
Whatever Happens - Dec 1998
TLC - November 2000
YMW - October 1999
Cry - 2000-2001
Don't Walk Away - 2001
Privacy - 1999
You Are My Life - Sept 2001
2000 watts - 2000-2001
Speechless - March 2000
Butterflies - 2001
Heaven Can Wait - 2001
Break of Dawn - Aug 1999
Invincible - 1999 - Summer 2000
Heartbreaker - 2001
Unbreakable - early 2000
I do not recall Sony ever saying they did not like the tracks produced in 1999, as Break of Dawn and She Was Lovin' Me were both particularly liked. Where did you get it from? Was it something I missed in Tommy's book?
5. Tommy did have an ego yeah, but that resulted mostly in petty squabbling about singles and music videos. The big stuff, like Michael wanting to break his contract and screw them over financially, was far more important.
6. Blood on the Dancefloor did not take very much time at all, and Michael largely seemed to rush it (compare what he said about Superfly Sister and 7 Digits). The dates he took to do anything in the studio were also minimal and done on off days. Plus, the songs for the album were all recycled from other albums.