Key Facts
“
The Devil Wears Prada 2,” the sequel to a nearly 20-year-old comedy starring Meryl Streep and Anne Hathaway, was viewed 181.5 million times in its first 24 hours online to become the most viewed comedy trailer in 15 years of tracking from data analytics firm WaveMetrix.
One-third of the trailer's total views came from Hathaway's personal social media accounts, including her official handles on Facebook, Instagram and TikTok (it didn't hurt that the trailer's release coincided with her 43rd birthday).
Two live-action Disney remakes were the second and third most-viewed previews of the year, with the teaser trailer for next year’s “
Moana” and the trailer for the “
Lilo & Stitch” remake that came out in May earning 161.2 million and 149.4 million views, respectively, in the first 24 hours.
The “
The Fantastic Four: First Steps” teaser trailer, a Marvel reboot, was viewed 144.1 million times for the No. 4 spot and the teaser for “
Toy Story 5,” which will be the first addition to the franchise in seven years, was viewed 133.6 million times in 24 hours.
Only one of the most-watched theatrical trailers of the year didn’t belong to a sequel, remake or existing IP film—”Michael,” a biopic about Michael Jackson starring his nephew, had the 8th most-viewed theatrical trailer of the year.
For streaming original trailers, the final season of Netflix hit show “Stranger Things” dominated this year’s ranking—the date announcement trailer, teaser trailer and first full length trailer hold three of the top four spots on the most-viewed list, combining for 490 million views between them.
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Most Watched Theatrical Trailers Of 2025 (data From Wavemetrix)
- “The Devil Wears Prada 2” — 181.5 million views in 24 hours
- “Moana” (2026) — 161.2 million views in 24 hours
- “Lilo & Stitch” (2025) — 149.4 million views in 24 hours
- “The Fantastic Four: First Steps” — 144.1 million views in 24 hours
- “Toy Story 5” — 133.6 million views in 24 hours
- “Avatar: Fire and Ash” — 127.6 million views in 24 hours
- “Zootopia 2” — 125.6 million views in 24 hours
- “The Odyssey” — 121.4 million views in 24 hours
- “Michael” — 113.9 million views in 24 hours
- “Wicked: For Good” — 113 million views in 24 hours