Michael Jackson’s Thriller is the first album certified RIAA 30x multi-platinum

[Moonwalkingapple]

That's so amazing!! That's really good news, and I am so happy for Michael. He really deserves it

 

[ILoveHIStory]

LOS ANGELES (AP) — Michael Jackson’s “Thriller” is still scaring up sales and giving the King of Pop’s legacy a new milestone.

The album has sold 30 million copies in the United States, making Jackson the first artist to attain 30-time multiplatinum status, the Recording Industry Association of America and Jackson’s estate announced Wednesday.

The album has proved even more popular overseas, with a total of 100 million copies sold worldwide since its 1982 release. It includes some of Jackson’s most recognizable hits, including “Beat It,” ”Billie Jean,” ”Wanna Be Startin’ Somethin'” and the title track, which inspired one of the most famous music videos of all time.

Branca was cautious about declaring that Jackson and “Thriller” had set an unbreakable record.

“You can’t say never,” he said, noting Adele’s album “21” has sold 11 million copies in the U.S. since 2011. “Nobody saw that coming.”

But, he added, “You wouldn’t want to bet that there’s another one coming along. Not these days.”

Here's Why Michael Jackson Still ***** Adele
http://fortune.com/2015/12/16/michael-jackson-thriller/

30 million reasons why.

We’ve heard a ton lately about the success of Adele’s 25, a record that has already sold more than 5 million copies in the U.S. in three weeks. It’s an astonishing feat in any era, but particularly in this time of dwindling music sales.

But that is still a long way off from the numbers posted by Michael Jackson’s 33-year-old blockbuster record Thriller, which the Recording Industry Association of America on Wednesday said had surpassed 30 million copies sold in the U.S.

The record, which included classics like “Billie Jean” and “Beat It” is the first record ever to hit the 30-time platinum mark. Thriller has pulled ahead of the Eagles’ Greatest Hits 1971-75, which has sold 29 million copies, as the best selling record of all time in the U.S. By some estimates, Thriller has hit 100 million copies worldwide. The album’s label is Epic/Legacy.

Jackson’s 1979 Off the Wall is eight times platinum, while his Bad CD from 1987 has hit the 9 million mark, according to the RIAA, which certifies U.S. album sales.

Oh... how pathetic... they missed to mention the 1 billion records sales... and the point of it... that "The King of Pop also remains the biggest selling artist of all time with over 1 billion records sold globally".

Media b!tches..., they just dont bare the fact that MJ is better worldwide than Elvis, or at least they dont want MJ to be better..., BUT there is the artificial but calculated media hype about Adele, why they want to compare her to MJ at any cost, if she is nothing but a singer of average songs, just popular in this digital interne era where you can buy an album for an absurd price by a few clicks? What could have happened if MJ had had the internet power in the 80s?
Aha...


and REALLY? WHO BELIEVES THIS?

Jackson’s 1979 Off the Wall is eight times platinum, while his Bad CD from 1987 has hit the 9 million mark, according to the RIAA, which certifies U.S. album sales

IMO, there is far more sold records/albums from OtW, BAD, Dangerous or HIStory, but these album need to be newly updated by the certifications like Thriller was.

Do you believe that at least since mid 2000´s and after MJ died, more than 1 million more copies havent been sold for each album?
Nah...ok, ok....

I DO believe that BAD has sold more than 10 million yet and should be 10x platinum, and OtW is close to 10x, BUT I WANT TO KNOW the other figures and certifications for Danrgerous and HIStory.

Why they are focused on and I should say possessed by Thriller only?

The Adele agenda is crystal clear now, but the other albums are important too, they make it more relevant and impressive for music history and anti-jackson media.

 

[myosotis]

So...are they going to produce an award with 30 platinum discs on it? I hope we get to see it if so.

The 25 disk version was impressive. Must be running out of wallspace by now......

I understand this is Quincy's 29? x platinum Thriller award: (Looks more like 39...?)

http://[URL=https://imageshack.com/i/p7btAJUkp][/URL]

 

[jcool26]

Re: The Great Leaks Thread 2015

What happened to the announcement from the Estate that was supposed to occur today?

 

[Rhilo]

Overall sales are different than one album's sales. MJ is the owner of the biggest selling album of all times.

Elvis and the Beatles might have bigger album sales overall because they released a lot more albums than MJ did. Their individual albums did not get close to the sales of MJ's usual sales for an album but when you have a gazillion 1-2 million or 4-5 million sellers then it will add up to more than 4-5 20-30 million sellers.

but it also says he's the best selling artist worldwide with over 1 billion sales?

 

[SarahJ]

it's great news. You go Michael! I'm curious, as mentioned earlier, what a 30x platinum award looks like.

 

[Steve001]

Re: The Great Leaks Thread 2015

What happened to the announcement from the Estate that was supposed to occur today?

"ANNOUNCEMENT: Michael Jackson: Live in Bucharest, October 1st, 1992 - Dangerous Tour...New to Blu-Ray, November 17th, 2018

How 'bout it #MJFam? "

Is how I expect the announcement to go! ^ :rofl:

 

[Smoore]

Re: The Great Leaks Thread 2015

"ANNOUNCEMENT: Michael Jackson: Live in Bucharest, October 1st, 1992 - Dangerous Tour...New to Blu-Ray, November 17th, 2018

How 'bout it #MJFam? "

Is how I expect the announcement to go! ^ :rofl:

hahah "Sourced from Michael's own personal VHS, containing the fan-screaming-every-five-seconds-edit!"

...Oh,wait.

 

[Doggone]

Re: The Great Leaks Thread 2015

What happened to the announcement from the Estate that was supposed to occur today?

Wasn't the ''announcement'' of Thriller being certified 30x platinum? That's how the Estate keeps Michael's legacy up. ****, they can't do just 1 thing right, can they?

 

[SoCav]

Re: The Great Leaks Thread 2015

What happened to the announcement from the Estate that was supposed to occur today?

The announcement was simply that Thriller has been certified 30 times platinum in the US...

 

[Snow White luvs Peter Pan]

Even 33 years later, The KIng keeps on slaying! You go Michael! :clapping:

I was expecting a new project to be announced TBH but this great news indeed!

 

[Steve001]

Re: The Great Leaks Thread 2015

The announcement was simply that Thriller has been certified 30 times platinum in the US...

Oh....

Well...good news nonetheless...I think an announcement on their new 2016 calendar would hold more excitement.

But hey, not healthy to always be a 'glass half empty' guy right?...so, hooray for Mike!

I'm expecting the Eagles: Greatest Hits to be certified 31x Platinum in the U.S announcement shortly! haha

 

[CherubimII]

:woohoo:

:woohoo:

 

[HIStory]

The Jacksons ‏@Jacksons 14h14 hours ago
The Jacksons Retweeted billboardbiz
#proud @Epic_Records @QuincyDJones @SonyLegacyRecs

B Zollicoffer ‏@zolly_b 7h7 hours ago Michael Jackson's 'Thriller' Becomes First-Ever 30 Times Multi-Platinum Album: Exclusive http://www.billboard.com/articles/columns/pop/6812781/michael-jackson-thriller-30x-multi-platinum-album… via @billboard


Late Michael Jackson breaks new record with 'Thriller' | via @telegraph http://www.telegraph.co.uk/music/artists/late-michael-jackson-breaks-new-record-with-thriller/…


B Zollicoffer ‏@zolly_b 7h7 hours ago 'Thriller' still hot; will Michael Jackson's new milestone stand for all time?: http://www.mercurynews.com/entertainment/ci_29261858/thriller-still-hot-will-michael-jacksons-new-milestone… via @MercNews


B Zollicoffer ‏@zolly_b 7h7 hours ago Michael Jackson's 'Thriller' Sets New Sales Record - ABC News - http://abcn.ws/1Qs3wPQ via @ABC

Michael Jackson's 'Thriller' becomes first album certified 30x Platinum http://www.ew.com/article/2015/12/16/michael-jackson-thriller-certified-30x-platinum… via @EW


B Zollicoffer ‏@zolly_b 7h7 hours ago Michael Jackson's 'Thriller' just smashed another record http://money.us/1O628Md via @MONEY


B Zollicoffer ‏@zolly_b 7h7 hours ago "Thriller" has now hit the 30-time platinum mark, a new record via @FortuneMagazine http://for.tn/22778e7


Michael Jackson's 'Thriller' Becomes First-Ever 30 Times Multi-Platinum Album http://www.hollywoodreporter.co m/news/michael-jacksons-thriller-becomes-first-849404… via @thr

Michael Jackson’s Thriller is first album to sell 30 million copies http://www.standard.co.uk/showbiz/celebrity-news/michael-jackson-s-thriller-become-first-album-to-sell-30-million-copies-in-us-a3139071.html…


Sony Legacy: Thriller Hits 30 Million!! http://www.prnewswire.com/news-releases/michael-jacksons-thriller-is-the-first-album-certified-riaa-30x-multi-platinum-the-king-of-pop-makes-history-again-300193728.html…

Michael's 30 Million http://hitsdailydouble.com/news&id=298943


Michael Jackson's 'Thriller' Just Became The First 30x Platinum Album - Forbes http://www.forbes.com/sites/zackomalleygreenburg/2015/12/16/michael-jacksons-thriller-just-became-the-first-30x-platinum-album/…


Cirque du Soleil ‏@Cirque 3h3 hours ago From #MJONE: Congrats @michaeljackson! #Thriller is 1st-ever 30x multi-platinum album! http://cirk.me/1Owq63O

Univision Noticias ‏@UniNoticias 1h1 hour ago View translationThriller, el álbum de Michael Jackson que sigue rompiendo récords en EEUU http://uni.vi/W05Ea


RAM Magazine‏@RAMmagazineOz 2h2 hours ago Michael Jackson ‘Thriller’ Becomes First Album To Be Certified 30x Platinum — Australia's Music... http://fb.me/4aC7f1Ar9


Barbados News‏@NewsOfBarbados 2h2 hours ago Nation #BB: Michael Jackson's Thriller is first to sell 30 million in US http://ow.ly/398qVC​

 

[Bayroot]

Re: The Great Leaks Thread 2015

The announcement was simply that Thriller has been certified 30 times platinum in the US...

Lol, they run Michaels legacy into the ground with this stupid stuff.

Exclusive announcement at 9 pm!

*9pm comes*

"I had steak for dinner today!"

Reminds me of David brent from the office when he tells everyone the "good news" that he got a promotion.

 

[HIStory]

Let's celebrate Thriller some more.

This year alone in the album sold 117,000 copies in the US which means very healthy catalog sales. Despite of the fact that Michael's greatest hits albums include most of Thriller's songs so those could have easily cannibalized it.

Moreover, Thriller is doing very well on streaming services as well. I haven't seen any old album stream like Thriller on Spotify. Here are the numbers:

Thriller album streaming on Spotify

Wanna Be Startin' Somethin' - 22,377,195 streams
Baby Be Mine - 3,779,744
The Girl Is Mine - 10,543,111
Thriller - 59,998,812
Beat It - 75,088,841
Billie Jean - 119,078,434
Human Nature - 21,392,037
P.Y.T. - 36,173,757
The Lady In My Life - 3,381,865

Total of 351,813,796 streams


On YouTube

Thriller 286,910,205 views
Beat It 217,175,670 views (adding the two versions that are on Vevo, a remastered one and a non-remastered one)
Billie Jean 183,646,264 views

Awesome numbers as well for old videos of an old album.


-----------

A very good article from Billboard from 2012:

[h=1]Michael Jackson's 'Thriller' at 30: How One Album Changed the World[/h] 11/29/2012 by Steve Greenberg

<figure class="main-media">

<figcaption class="main-media__details"> 'New' Michael Jackson Single Written In 1983
</figcaption> </figure> [h=2]"Thriller" conquered racial divides and evolving platforms at MTV, radio[/h]
When executives of CBS Records went about the business of preparing for the November 30 release of Michael Jackson's "Thriller" in the fall of 1982, they knew they had on their hands a terrific album by one of the biggest superstars in the music industry. But they were also a bit concerned, since the timing of Jackson's follow-up to his mega-selling 1979 album "Off The Wall" could not have seemed worse.

For starters, the record industry as a whole was in a bad slump, with shipments industry-wide down by 50 million units between 1980 and 1982. CBS Records' own profits were down 50% and sales were down over 15% for the year. As a result, major company-wide layoffs occurred in mid-August, on a day the company would remember as "Black Friday." CBS desperately needed Jackson's album to be a hit, but market conditions appeared daunting.

THIS IS THRILLER(1) With sales of 29 million, according to the RIAA, "Thriller" is the best-selling studio album in U.S. history. The set is tied with the Eagles' best-of collection, "Their Greatest Hits 1971-1975." (2) "Thriller" has spent the most weeks (37) atop the Billboard 200 of any album by a single artist. Only the "West Side Story" soundtrack (54) has reigned longer. (3) The "Thriller" No. 1s "Billie Jean" and "Beat It" are two of Jackson's 13 Hot 100 leaders, the most of any solo male artist. (4) "Thriller" became the first album to generate seven Hot 100 top 10 hits.​ - Billboard Chart Staff​ • REVIEW: 'Thriller' At 30, Track By Track • GALLERY: Michael Jackson's Life In Photos • CHART BEAT: MJ's Biggest Chart Thrills ABOUT THE AUTHOR OF THIS ARTICLE: Steve Greenberg ( @steviegpro) is the founder of S-Curve Records and a Grammy winning record producer who had an integral role in developing the careers of Hanson, Joss Stone and the Jonas Brothers, among many others. Find more of his writing here.

<tbody> </tbody>

Stories circulated in the press about how the slump in the business stemmed from kids feeding their money into the coin slots of video game arcades instead of spending it on music. But that trendy theory was, to say the least, inadequate in explaining the industry's malaise. What really had happened over the previous three years was a seismic technological shift that had torn apart the very idea of the mass audience upon which pop hits depended: By the end of the 70s, 50.1% of radio listeners were tuned to FM, ending AM's historical prevalence and hastening the demise of the mass-audience Top 40 stations that had dominated the radio ratings since the 1950s. By 1982, FM commanded 70% of the audience-and among the 12-24 year old demographic, it was 84%. Consequently, a mass pop music audience that crossed demographic lines could not be sustained. Instead of listening to stations which offered "the best of everything" as they had on the old AM Top 40's, the abundance of choice on FM afforded listeners the luxury of hearing only the musical sub-genre they liked on more narrowly formatted stations, without having to wade through everything else. The result of this shift was that each audience segment had only limited exposure to the music played on the formats targeted to other audience groups.

Billboard columnist Mike Harrison noted in 1981 that "No longer is there an exclusive Top 40 anything, but rather an ever-changing multitude of Top 40's, depending upon the genre one wants to research or focus on. He added "Those who enjoy a-little-bit-of-this-and-a-little-bit-of-that&#8230;.constitute a minority." In fact, by 1982 many markets, including major ones like New York City, didn't even have a mass appeal Top 40 station anymore. Precision targeting of audiences meant that radio stations needed to avoid playing anything that fell outside their target listeners' most narrowly-defined tastes. Failure to do this would lead to listener "tune-out," the fatal turning of the dial.


This situation led Newsweek, in an April, 1982 article titled "Is Rock on The Rocks?" to assert that increased fragmentation had drained most of the excitement from the pop scene, as there was no longer much cross-fertilization between musical styles. Newsweek concluded their article on what they called "rock's doldrums" by reminiscing about the "good old days" when Elvis Presley and the Beatles created excitement by providing an identifiable center to the pop music world, recording music that the various segments of the pop music audience could all share. According to Newsweek, Elvis and the Beatles were "Phenomena produced by a nation responding in unison to the sounds on every Top 40 radio station." The magazine went on to predict that "In today's fragmented music marketplace, no rock star can hope to have that kind of impact."


If that prognosis wasn't enough to give CBS Records executives sleepless nights, one aspect of radio's fragmentation was particularly scary: Since the start of the decade, black music had been increasingly banished from most white-targeted radio stations. This was partially due the virulent, reactionary anti-disco backlash that resulted in the implosion of that genre at the end of 1979. As the 80's dawned, programmers increasingly stayed clear of rhythm-driven black music out of fear of being branded "disco," even when the black music in question bore little resemblance to disco. This backlash was greatly magnified by the demise of AM mass appeal Top 40 radio at the hands of FM, which led to black artists being ghettoized on urban contemporary radio, while disappearing from pop radio, which focused on a more narrow white audience.


How dramatic was the decline of black music on the pop charts in that period? In 1979, nearly half of the songs on the weekly Billboard Hot 100 pop chart could also be found on the urban contemporary chart. By 1982, the amount of black music on the Hot 100 was down by almost 80%. The fall of that year represented the nadir of black music's presence on the pop chart: Not one record by a black artist could be found in the Top 20 on the Top 200 album chart or the Hot 100 singles chart for three consecutive weeks that October-a phenomenon unseen since before the creation of Top 40 radio in the mid 1950s.

​

In this environment, numerous No. 1 urban contemporary hits, like Roger Troutman's "Heard It Through the Grapevine" or "Burn Rubber" by the Gap Band, failed to make the pop Top 40, and one, Zapp's "Dance Floor," failed to even crack the Hot 100. Prince's "1999," which would later emerge as a pop culture anthem, flopped at Top 40 radio even as it soared up the urban chart. A black superstar like Rick James could sell over 4 million albums while remaining unknown at the time to most listeners of white-oriented radio. His "Super Freak," which like "1999" would eventually come to be considered iconic, peaked at No. 16 on the Hot 100 in 1981, and was not played at all on many pop stations, whose programmers shied away because it had "that disco feel."


In all of 1982, only two No. 1 records on the Billboard Hot 100 were by black artists: Lionel Richie's "Truly" and "Ebony and Ivory" by Stevie Wonder in tandem with Paul McCartney (In fact, they were the only two records by black artists to even make the Top 3). And those two records veered so far into easy-listening territory that neither of them even made it to No. 1 on the black chart (Billboard rechristened the R&B chart as the Top Black Singles chart in June of 1982). In fact, the only record to hit No. 1 on both the pop and black charts during all of 1982 was by a white act: "I Can't Go For That" by Hall & Oates.


A seemingly impenetrable wall had been erected between the black listening audience and its white counterpart; for the most part, neither black kids nor white kids had any idea what the other was listening to. And just as it seemed things couldn't get more difficult for a black artist hoping for across the board appeal, something new and scary appeared on the scene: MTV. MTV's playlist was just as fragmented as that of white radio, and it was taking the music world by storm.

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(Page 2 of 4)​

History has been unkind to early MTV's exclusion of black music from its format, but this is somewhat unfair. Launched at the height of radio playlist segregation, the channel at first could not fathom the idea that its target audience--teens in the overwhelmingly white suburbs and small towns who were the first to receive MTV on their cable television systems in late 1981 -- would want to hear black records, with which they were unfamiliar. In a world without mass appeal Top 40 radio, the idea of mass appeal Top 40 video was far from obvious. But at least on the radio dial, there were choices for those who wanted to seek out black music. On television, MTV was the only game in town. And its power to steer pop tastes was quickly becoming apparent, as hits began to gather steam in the hinterlands simply due to MTV exposure, without any radio play.


MTV's true impact was not fully felt until the channel made its debut on cable systems in the New York and Los Angeles areas in September of 1982. Suddenly, that which had been a rumor wafting in from the heartland became a loud thunderclap waking up the cultural agenda setters in the nation's twin media capitals, who accurately hyped MTV as the Next Big Thing. It is no coincidence that the aforementioned nadir of black music's presence on the pop charts occurred in October, 1982 -- a moment when all of pop radio and the only music channel on television excluded it from the mix.


Enter Michael Jackson. By the time he delivered "Thriller" to CBS's Epic label in 1982, Jackson had been one of the top recording stars in the world for over a dozen years, both with and without his brothers. However, his most recent album, the mega-hit "Off The Wall," which spawned four Top 10 singles, had been released in 1979, a year when 40% of the songs that reached the Top 3 on the Hot 100 were by black artists, before the wall separating black and white music on the radio arose.

"The Girls Is Mine"

<tbody> </tbody>

CBS Records was well aware that there were no black records at all in the pop Top 20 the week they sent the debut single from "Thriller" to radio in October of 1982. Faced with the very real possibility that Jackson's record would fail to become exposed to a crossover radio audience, the record company took no chances. That first single, "The Girl Is Mine," was a gentle, easy-listening leaning duet with the ex-Beatle Paul McCartney, most recently Stevie Wonder's duet partner. The presence of McCartney, still very much a pop radio mainstay in the early 80's, virtually insured the song's acceptance at white radio. And, aware that MTV didn't play videos by black artists, CBS simply didn't make one for Jackson's first single from "Thriller."


"The Girl Is Mine" debuted on the Billboard Hot 100 on November 6th, 1982, the date on which, not coincidentally, the rebound of black music's presence on that chart began, after a three-year steady decline. The fluffy single was not well received by critics. "Michael's worst idea since 'Ben,'" was how Robert Christgau, writing in the Village Voice, judged it. For an album that not long after would be viewed as a masterpiece, this was an inauspicious beginning, although it did get on white radio as intended.


The "Thriller" album itself was released three weeks later, November 30th, and on the chart dated December 25th it debuted at No. 11. This was a highly respectable chart debut in those pre-Soundscan days, although unexceptional, as even back then it was not unheard of for albums to debut inside the Top 10 or even at No. 1. In January, the album inched into the Top 10, moving to No. 9 for two weeks, then No. 8, before stalling for three weeks at No. 5, which was as far as the momentum generated by "The Girl Is Mine" would take it. While the album could already be considered a hit, "Thriller's" chart performance in those early weeks gave no hint of the juggernaut it would turn out to be.


On the strength of the No. 2 pop chart peak of "The Girl Is Mine" just after Christmas, CBS Records knew their strategy to lead at radio with the McCartney "Trojan Horse" was a success. As 1983 began, the label prepared its campaign for the album's second single, the more "urban" sounding "Billie Jean." With the table already set, pop radio immediately started to play this follow-up single, and skeptics were indeed happy to find that "Thriller" had more thrilling things to offer than the McCartney duet. "Billie Jean" was nothing short of breathtaking, the kind of single that makes you stop in your tracks and always remember where you were when you first heard it. But with MTV the rage of the music world that winter, there was no way Jackson could occupy the central spot in pop culture without its support. And MTV didn't play black records.


CBS gambled and filmed expensive videos for both "Billie Jean" and the next single, "Beat It"--videos that were a joy to behold. Jackson was a natural video star, his era's premiere song and dance man. The two videos introduced a standard of choreography previously unseen in music videos, arguably surpassing even James Brown's 1960s live work, until then the gold standard against whom all R&B dancers were judged.


As a visual art form, music video is naturally suited to choreography. Yet with the exception of Toni Basil's "Mickey" clip from the previous fall, there really hadn't been any accomplished dancing featured in videos shown on MTV. This was largely due to the fact that the music business hadn't in recent years nurtured artists who could dance-even the stars of disco music weren't consummate dancers themselves. All that would eventually change after "Thriller," with the coming of Madonna, Michael's sister Janet, and Paula Abdul, among others. But in the meantime, Michael Jackson had the MTV dance-floor to himself.

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Despite the obvious quality of the Jackson videos, MTV initially resisted playing them, claiming it was a rock station and Jackson didn't fit the format. There is to this day some disagreement as to what led the channel to change its policy and add "Billie Jean." At the time, a story was widely circulated that CBS chief Walter Yetnikoff resorted to threatening to pull all of his label's videos off the channel if MTV didn't play "Billie Jean," but this claim has been refuted over the years by original MTV honchos Bob Pittman and Les Garland. They concede that the channel initially assumed it would not play the video, as its thumping beat and urban production did not fit the channel's "rock" image. They contend however that in mid-February, after seeing the clip--which was possibly the best that had ever come across their desks--they began to re-think things. Coupled with the fact that even without MTV, the song had just leaped in one week from No. 23 to No. 6 on the Hot 100, the MTV execs concluded they should give it a shot.

"Billie Jean" "Beat It" "Thriller"

<tbody> </tbody>

MTV's -- and Jackson's -- timing was perfect. MTV debuted "Billie Jean," on March 1st, just four days before the song hit No. 1 on the Hot 100, making it the first uptempo urban song to accomplish that feat in over two years. Simultaneously, "Billie Jean's" momentum was the thing that finally pulled the "Thriller" album all the way up to No. 1 on the album chart in its 10th chart week. But a number one single and album turned out to be only the beginning-for both Jackson and MTV.


Featuring Jackson's videos for "Billie Jean" and two weeks later for "Beat It" widened the video-clip channel's appeal as much as airplay on MTV widened the appeal of Michael Jackson. MTV was already at the white-hot center of the pop universe, but it was only when they added Michael Jackson that they found their real star. The idea of the hottest pop star in the world being shown on TV throughout the day-between the two clips, you didn't need to sit in front of your TV for very long to catch Michael on MTV-made the network even more talked-about than before. New viewers watched MTV because they'd heard how great the Michael Jackson videos were; at the same time, MTVs core audience was blown away by videos featuring a type of music they weren't supposed to like-except it turned out they did. To use a modern term to describe what was happening back then, MTV and Michael Jackson made each other go viral.


Jackson's second MTV video, for "Beat It," was yet another master stroke, incorporating live sound effects, real L.A. street gang members and the mass choreographed dancing which would become a signature part of Jackson's videos. The "Billie Jean" video had been a revelation because it showcased the brilliance of Jackson's performance. "Beat It" did that too, but it also set a new standard of production for music video itself, and in fact it became the more popular and acclaimed video of the two, despite the fact that "Billie Jean" was a bigger hit song. "Beat It" also represented another step in Jackson's master plan to appeal across all musical boundaries, with its rock feel and Eddie van Halen guitar solo. It achieved that goal, being played on rock radio stations and earning Jackson yet another category of fans that would not otherwise have gravitated to his music (In this regard Michael Jackson was actually beaten to the punch by his older brother Jermaine, who featured the new wave band Devo on his 1982 hit "Let Me Tickle Your Fancy," which had also garnered some rock airplay) .
Then, just when it didn't seem possible that Jackson could get any bigger, he did. On May 16th, with "Beat It" at No. 1 and "Billie Jean" still in the Top 10, Michael debuted the moonwalk on the Motown 25th Anniversary TV special on NBC. Drawn by a desire to see Michael Jackson's first performance on a stage since the release of "Thriller," 47 million Americans tuned in, many of whom did not yet have cable television and thus could not see Jackson's videos on MTV. The performance Jackson gave that night hurled his career even further into the stratosphere.


A full year after "Thriller's" release, after the record-setting seven Top 10 singles and countless weeks at No. 1 on the album chart, making it the best-selling album of all time, Jackson still had one more trick up his "Thriller" sleeve: On December 2nd, he debuted his nearly 14-minute John Landis-directed video for the album's title track. It was immediately acclaimed as perhaps the greatest music video ever made and it reignited Michael-mania. A commercial videocassette featuring the short film shot to the top of the video chart and went on to become the biggest selling music video of all time. Meanwhile, the "Thriller" album, which had fallen out of the No. 1 position nearly six months earlier, now jumped back into the top spot just in time for Christmas and stayed there well into the new year. The Grammy telecast two months later, during which Jackson won eight Grammys, served as the formal coronation of Jackson as King of Pop, although now by that point the fact was obvious.

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(Page 4 of 4)​

But "Thriller's" legacy goes far beyond its own sales and awards accomplishments. Once MTV found success with Michael Jackson, videos by other black performers quickly appeared on the playlist. This development single-handedly forced pop radio to reintroduce black music into its mix: After all, pop fans, now accustomed to seeing black artists and white artists on the same video channel, came to expect the same mix of music on pop radio. It was impossible to keep the various fragments of the audience isolated from one another any longer. Mass-appeal Top 40 radio itself made a big comeback due to this seismic shift. Beginning in early 1983 in Philadelphia, and rapidly spreading through the country, one or more FM stations in every city switched to Top 40 and many rose to the top of the ratings playing the mix of music made popular by MTV-young rock and urban hits.


In the age of "Thriller," black music made a resounding comeback on the pop charts. If 1982 was the genre's low point in terms of pop success, by 1985 more than one third of all the hits on the Billboard Hot 100 were of urban radio origin. Even Prince's "1999" single, shut out of pop radio upon its initial release in 1982, was re-launched in mid-1983 and off the back of its belated MTV exposure became a huge pop radio success the second time around. Thus, in a way few historians appreciate, the Michael Jackson/MTV team proved itself a remarkably progressive force, helping to reintegrate a fragmented popular culture at the dawn of the Reagan era. Black music was back at the center at the mainstream, and to this day it has never again been pushed from the spotlight.


As an aside, the rise of MTV conversely spelled doom for country music's fortunes in the pop world. Prior to MTV, country music had, since the early 70's, become increasingly strong at pop radio, with its popularity culminating in the summer of 1981, during the "Urban Cowboy" craze, just as MTV was being launched. That summer, there were an average of 11 country records on the Billboard Hot 100 in any given week. But MTV decided from day-one that country music would not be part of its programming and country's performance at pop radio steadily nosedived from that point onward. Soon, country records were completely shut out of the Hot 100, something that had never happened before.


For all its record-setting accomplishments, the thing which never ceases to amaze me is that Michael Jackson pulled off what is perhaps the rarest trick in any field: After more than a decade of being an absolutely huge superstar, top of his field, sure-thing Hall of Famer, etc., he somehow found an extra gear and suddenly transcended mere superstardom, redefining the very notion of how big someone in his field could be. Try imagining J.K. Rowling suddenly coming out with a series of books that were so much better and more popular than the Harry Potter books that they rendered them a mere footnote to her career and you'll get the idea of what Michael Jackson accomplished with "Thriller."


Newsweek's prediction just six month earlier that no new mass-appeal superstar would ever again emerge had proven spectacularly wrong, and for the time being, rock's doldrums had been cured. Robert Christgau proclaimed that 1984 was the greatest year for pop singles since the height of Beatlemania, crediting the revival of Top 40 radio and the integration of MTV for this development. And lest there be any doubt that "Thriller" truly did unify all corners of the pop audience, it's worth noting that it won the hipper-than-thou Village Voice critics' poll for album of the year in addition to all those Grammys.


Predictably, the death of Michael Jackson caused a lamentation about the impossibility of anyone ever doing it again. Shortly after Jackson's death The New York Times editorialized: "Fame on the the level Mr. Jackson has achieved is all but impossible for pop culture heroes today, and quite likely it will never be possible again." The similarity of these remarks to Newsweek's 1982 incorrect prediction is uncanny. The notion that never again will the conditions be right for a truly mass, sustainable musical moment is myopic, to say the least.


Despite a succession of on-line platforms that assume ever more fragmented audience niches, one would be foolish to bet against the potential for one to arise that encourages audience behavior which favors a vast coalition of sub-groups uniting behind something new and fantastic. Besides, pop music has always thrived on mass excitement; the yearning for shared cultural touchpoints seems to be hardwired into us. What "Thriller" taught us was that the right star, with the right product and the right technological environment, always has the ability to move us and to unite us all.

Happy 30th anniversary, "Thriller." No doubt the next big thing is just around the corner.


Steve Greenberg ( @steviegpro) is the founder of S-Curve Records and a Grammy winning record producer who had an integral role in developing the careers of Hanson, Joss Stone and the Jonas Brothers, among many others. Find more of his writing here.

http://www.billboard.com/articles/c...hriller-at-30-how-one-album-changed-the-world

 

[Bringing Brighter Days]

This shows proof how huge Thriller was during its original run

 

[Bubs]

Brilliant news and well deserved :clapping: :clap: :bounce:

Ps, I'm loving all the headlines of this news:dancin:

 

[Bubs]

:woohoo:

:woohoo:

There is only one of its kind, just like man himself:woohoo:
I'm sooooooooo happy for Michael.

 

[wonderouzdj2]

Re: The Great Leaks Thread 2015

Lol, they run Michaels legacy into the ground with this stupid stuff.

Exclusive announcement at 9 pm!

*9pm comes*

"I had steak for dinner today!"

Reminds me of David brent from the office when he tells everyone the "good news" that he got a promotion.

I don't even understand what is there to be announced, no one is ever gonna surpass thriller no time soon. Like wth is John & John doing at the estate. Visions on Blu-ray would have me quiet for a long while

 

[HIStory]

Re: The Great Leaks Thread 2015

Lol, they run Michaels legacy into the ground with this stupid stuff.

Exclusive announcement at 9 pm!

*9pm comes*

"I had steak for dinner today!"

Reminds me of David brent from the office when he tells everyone the "good news" that he got a promotion.

Yeah, Michael's legacy is so fragile. Sure, sure.

BTW, the Thriller milestone have been all over the news. Apparently it's a positive thing for everyone except for some fans here who always want to complain about something stupid. :smilerolleyes:

 

[Bayroot]

Re: The Great Leaks Thread 2015

Yeah, Michael's legacy is so fragile. Sure, sure.

BTW, the Thriller milestone have been all over the news. Apparently it's a positive thing for everyone except for some fans here who always want to complain about something.

Calm down it was a joke. And I never complain, I'm always in good spirits telling others to always stop complaining. Check my post history.

Maybe next time chill out and know who you're speaking to before you start typing lol

 

[Deleted member 9375]

Wonderful achievement and excellent news. I don't think it ever got the deluxe boxset it deserved. The worlds biggest selling album deserves a mammoth treasure trove of demos, out takes, extended 12"s, live audio Victory Tour, Live DVD Victory Tour with tons of bonus features, indepth documentary, massive book full of essays and unseen photos, Making of Thriller DVD, directors cut Billie Jean & Beat It Videos, Thriller era Pepsi commercials, Live promos, Grammy's footage and on and on and on and on!

We can say what we like about Elvis and The Beatles but their labels produce QUALITY. Sony, please set up a Legacy label for the worlds biggest, most famous, most successful, most talented, most greatest to his fans, biggest humanitarian, most gifted individual of the lot! Keep franchising bringing in the big bucks for the casuals and invest back into your Artist and preserve his legacy for the future!

Well done Thriller!

So which version should I listen to? Original Vinyl? Tape Cassett? Original Cd? 2001 Special Edition? Thriller 25 Longbox Cd? T25 Vinyl? T25 Deluxe Edition or T25 Standard Edition?

 

[barbee0715]

Re: The Great Leaks Thread 2015

Oh....

Well...good news nonetheless...I think an announcement on their new 2016 calendar would hold more excitement.

But hey, not healthy to always be a 'glass half empty' guy right?...so, hooray for Mike!

I'm expecting the Eagles: Greatest Hits to be certified 31x Platinum in the U.S announcement shortly! haha

Well, I was super excited and proud especially when the announcement made all of our local tv stations and all the major networks. Not to mention the great articles that hit my news feed.
I'm proud and happy.

Although I do think the Eagles fans won't take this lightly and will rush out and buy a couple of million copies this week. Lol.

 

[InvincibleMJ]

Wonderful news! Michael keeps breaking all these records it's amazing!


So Thriller is back to #1 in U.S :clap:and I hope it stays there. The Eagles collection doesn't chart as much as Thriller anyway.

 

[Paris78]

SpeedReads ?@SpeedReads

Michael Jackson's "Thriller" has now sold 30 million copies in the U.S., a new record: RIAA

GMA

Video: Michael Jackson's Thriller makes history with 30 million in sales http://bit.ly/22aIUzB

 

[HIStory]

Re: The Great Leaks Thread 2015

Although I do think the Eagles fans won't take this lightly and will rush out and buy a couple of million copies this week. Lol.

Well, Thriller is among the Top 50 catalog albums of the year and Eagles GH isn't so it would be weird if they suddenly announced (again) they surpassed Thriller. But then it was not any less weird the first time they did it. It simply was not supported by receipts.

 

[barbee0715]

^It was just a joke.

 

[TinnyandOdd]

Pretty ridiculous albeit not surprising that they handled this the way they did imo. I mean, teasing "some exciting news about Michael&#8217;s continuing legacy," announcing a time for fans to check their website on, and saying "we don&#8217;t want to give away too much," suggests more than an update about record sales. They could have drawn attention to it without giving fans the impression that it would be something (relatively) major. With that said, it's a nice achievement for Michael!

I like that they couldn't just focus on the success of Thriller either but that they felt the need to plug Cirque One while they were at it. Like, "oh here's an accomplishment Mike did without us but don't forget we did stuff too." Lol. With that being said this is a pretty radical achievement. It's too bad Mike isn't around to see it and that Quincy has his head to far up his a** to acknowledge it.

 

[InvincibleMJ]

I like that they couldn't just focus on the success of Thriller either but that they felt the need to plug Cirque One while they were at it. Like, "oh here's an accomplishment Mike did without us but don't forget we did stuff too." Lol. With that being said this is a pretty radical achievement. It's too bad Mike isn't around to see it and that Quincy has his head to far up his a** to acknowledge it.

Did you get that from the mere mention of the show at the last paragraph? There's a running MJ show in Vegas so it makes sense to mention it. It's not like they take credit for Michael's new accomplishment by doing that.