Bee.
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2) Get the right team behind him to help with the record. Not only find the best collaborations and create good songs, but if they are going to be 15 minute wonders, make sure that the damn record is released BEFORE their 15 minutes are up!!
3) Get out and promote the hell out of the record to make sure that people can't ignore that it's out. He should go on TV and radio to do interviews about the music! Radio will have to play the song if they want him on their stations. Get on the awards shows and perform!! There are several big shows every year and he should appear on some. In fact, even between albums he should keep a higher profile than he has in the past. Do magazine interviews and shoots. Give exclusives to newspapers.
4) Tour!! You have to not only promote the album and singles with music videos, but he has to tour to generate an ongoing buzz.
5) Get a great team running the album from behind the scenes. From what I have seen from Sony ever since HIStory, they are notoriously bad at releasing things. Just look at the release of WBSS as a recent example. Many fans didn't even know when it was coming out and it was near impossible to find the information. There is still confusion in some peoples minds about whether it willbe released physically in the UK or not. The only reason for that is lack of clear advice from Sony on the lead up to the release.
You know something, I agree with everything that you stated on here. On point. You broke it down very well and you didn't hold back. I really liked what you stated.
Anyway i'm sure Michael is capable of doing all this, and he will do it - if he really wants it. He has already done so much that he will be remembered for and so we fans should stand by him whatever he chooses to do in the future
Exactly. I know that we will all support Mickey no matter what he does.