by Daniel Kreps ⢠May 20, 2019 ā¢
Rolling Stone
After years of safeguarding the legacy of
Whitney Houston, the late singerās estate ā led by her sister-in-law Pat Houston ā announced
big plans for the singer on Monday, thanks to a publishing deal that could spawn an album of unreleased music, a Broadway musical and, for the second time, a
hologram dedicated to the legendary singer.
Soon after news of the Houston estateās plans,
Rolling Stone spoke to BASE Hologram CEO Brian Becker, whose company will create the Houston hologram, about the upcoming stage show, tentatively titled
An Evening With Whitney: The Whitney Houston Hologram Tour.
In addition to the hologram, the concert experience will feature āa complete band onstage, backup singers, dancers, etcetera,ā Becker says. āWe will substantially increase our use of the creative elements that are available to us with this technology because it is cinematic, which means we can do animation and special effects to really enhance the show.ā
The
burgeoning hologram industry doesnāt have the most dependable track record with bringing late icons to the stage.
For every Ronnie James Dio and
Frank Zappa ā two deceased artists whose digital visages now entertain audiences on hologram tours ā there are dozens of holograms that donāt make the leap to actual illusions: Promised world tours from the holograms of
Liberace,
Selena and
Patsy Cline never materialized, the ballyhooed
comedy club featuring the holograms of late stand-up comedians never opened and planned holograms for artists
ranging from the Notorious B.I.G. and
Tammy Wynette never appeared.
However, BASE has been the architect of two of the more successful hologram concerts: The
pioneering Roy Orbison show ā soon to be joined onstage by
a Buddy Holly hologram ā and a concert dedicated to late opera star Maria Callas. āThe Maria Callas hologram doesnāt get as much coverage in the pop world,
but the Maria Callas hologram is really extraordinary,ā Becker says. āWeāve received acclaim from classical audiences and classical critics for not only the visual presentation but also the music and how we treated it, so thatās something weāve been able to point to as what is needed when doing something with the vocal range and impact that Whitney Houston had.ā (BASE Hologram is also working on a show
dedicated to another troubled diva, Amy Winehouse, which was postponed in February due to unspecified āunique challenges and sensitivities.ā)
For the Houston production, scheduled to premiere in early 2020, BASE enlisted renowned director and choreographer Fatima Robinson, who has worked on everything from the Grammy Awards to Aaliyah videos to Michael Jacksonās āRemember the Time.ā āWhitney was a groundbreaking icon with a transcendent style that evoked emotions in a way very few artists can. To be involved with something like this which will honor her memory in such a unique way is a dream,ā Robinson said in a statement. āThe show is going to be a tribute to her grace, her charisma and her passion for music.ā
Becker added that Robinson, as the director of the show, would have final decision on whether the concert will feature one Houston hologram or if the hologram will reproduce numerous eras from the singerās career.
In 2015, the Houston estate
endeavored to bring the singer to digital life with Hologram USA. The following year, leaked rehearsal footage of the Houston hologramās debut āperformanceā ā a duet with Christina Aguilera on
The Voice ā was
met with so much online backlash that the Houston estate nixed the performance. āWe decided the hologram was not ready to air,ā Pat Houston said at the time. The curtain ultimately never raised on Hologram USAās Whitney.
However, BASE is collaborating closely with the Houston estate to avoid a similar situation. āI can tell you this: Everything weāve done with the estate, theyāre side by side with us. They have the approval rights of creative; they have given us those approval rights thus far for everything that weāve done,ā Becker says. āThe estate, and Pat Houston in particular, is incredibly protective to the quality and legacy of the artist.ā
āWhitney prided herself on her family and that included her fans. She adored her audiences and thatās why we know she would have loved this holographic theatrical concept,ā Pat Houston said in a statement. āAn event at this level is something special and BASE Hologramās track record to be fully authentic and respectful made them the perfect partner. This upcoming tour will allow audiences to experience Whitneyās amazing voice and passion for music for a long time to come and help them share that magic with future generations.ā