On the bottom of the site it says this:
substantial portion of the proceeds attained by The Tribute will be donated to important charities – in keeping with Michael Jackson’s humanitarian legacy. Jermaine Jackson has announced the first three beneficiaries of The Tribute: Larry Jones’ Feed The Children (photos: Jermaine with Mr. Jones in Nairobi, Kenya), an international, nonprofit relief organization that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty, or natural disaster. The Larry King Cardiac Foundation, which provides funding for life-saving cardiac procedures for individuals who, due to limited means and lack of health insurance, would otherwise be unable to receive life-saving treatment, as well as Jermaine’s own EARTH CARE FOUNDATION whose goal is to ease, as well as hopefully eliminate, the suffering of children around the world
