donalb
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Overall, I have very mixed feelings about the promotion for Xscape and for the singles so far. In the early stages, there was definitely a lot of promotion for the album and first single LNFSG in terms of banner ads, billboards, radio play, tv tie-ins, corporate sponsorships and the Billboard performance. However, I was disappointed with the gap between the release of the first and second single which was a bit too long in my opinion, especially in countries where LNFSG and the album had already began to drop such as the UK and US. Moreover, I was not fully satisfied with the video for APWNN. Although, I love the unreleased footage of Michael, I am not sure this was the time or place to use this footage. Moreover, I think the first part of the video seems more appropriate as a commercial for Jeep than as a state of the art music video. To me, this song was the perfect opportunity to create something really magical and breathtaking in accordance with the lyrics of the song. Had they done so, this may have resulted in more media buzz for the video and encouraged more people to watch it over and over and to tell their friends about it. Instead, we are left with a product that doesn't have a single scene or special effect that makes you want to watch the video again other than the footage of Michael. Finally, instead of fully promoting this single on all radio formats in the US, they have apparently only released it to Urban AC stations while at the same time releasing STTR to Top 40 and dance stations?? On top of this, there has been no additional promotion to encourage people to download the song or album. I do not understand the logic behind this "soft" release for APWNN which has so much potential in my opinion in terms of individual success and further promoting album sales. I am hoping things will change.
What are your thoughts?
What are your thoughts?
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