No matter if this particular manuscript is real or not, what can be said is that MJ did indeed want to claim his rightful place on the covers of the big magazines, and it definitely wasn’t smooth sailing. Here’s how it worked out, a few months further down the timeline, when the Bad album was released and received mixed reviews, he did indeed get his covers:
MJ seemed particularly unhappy with People magazine, so he sent them an open letter, which for all I know is deemed authentic (please correct me if I’m wrong):
As an empathetic person, he had obviously hoped that talking about how he felt about the situation would tug at the heartstrings of those journalists. In reality, though, doing something like this usually results in more bullying. :boohoo
The letter was reproduced or quoted in magazines and newspapers around the world and the reaction was certainly not what MJ had hoped for. Here’s one example:
So, if MJ had set out to show everyone who’s the Boss, this was definitely a setback for him.
All of this happened around the time MJ embarked on his world tour. Due to his impressive shows on the ’87 leg of the tour that simply couldn’t be ignored, the headlines got much better:
Yet, in Rolling Stone’s “1987 Yearbook” – although he is on the same page as “Boss” Bruce Springsteen – we’re right back to talking about his appearance:
So, this is how it all worked out in 1987. It was one huge uphill battle, for sure, but he also personally made a bad PR decision by writing that letter to People magazine. That was definitely not a Boss move.
If the newly surfaced letter is real, what can be said is that he struggled to consistently follow through with his King image.