Well, yes, LNFSG had a huge multiformat radio deal for the release day, and it’s impossible to tell how it will do on radio in the long run. But even if it does nothing on radio after the first few days, the airplay has already exposed people to this song and the new album. The song is doing nicely on iTunes, and maybe even more importantly the album has increased significantly. For example on US iTunes the album made it to the top 10, higher than it was on the first day of pre-order. It means that people heard the song, and liked it so much that they actually pre-ordered the album without hearing the rest of the songs.
And besides, I hope the huge radio deal means that the label is invested in this project and is seriously trying to make the album as successful as possible. There have been some complaints about lack of promo with some earlier releases. It looks like this time we can’t blame the label for not doing their job!
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