http://mjjr.net/news.php?item.239.6
Thrillicious' Thriller 25 Campaign In Full Force
During the 2008 Super Bowl, SoBe Life Water's "Thrillicious" commercial was broadcast for the first time to an audience of around 100 million. The commercial went on to become the most viewed viral Super Bowl commercial online, with an estimated 4 million views across several different video sharing sites. The commercial--which stars Naomi Campbell and a clan of Thriller-possessed lizards--has since continued airing in both 60-second and 30-second installments across many television networks and during many key shows and events.
On March 19th, the second chapter of "Thrillicious" was born--in a big way! Huge billboards and LCD displays of the "Thriller" dancing lizards have now been deployed in New York and will continue throughout the country, and that's just the beginning. Also included in the "Thrillicious" promotional campaign (spearheaded by Peter Arnell; designer of Jackson's "Invincible" cover art) are stage performances and impromptu dance-offs to Michael Jackson's Thriller around the streets and cafes at major city locations. Three such events have been recorded in New York City and can be viewed at the official Thrillicious.com Web site, one such video can be seen at the bottom of this post.
Furthermore, the Thrillcious site predominantly displays an integrated virtual poster for Thriller 25; clicking on the poster takes the visitor directly to the Sony BMG Web site where they can then order the album. Between the Thriller-based Pepsi SoBe Life Water promotion and Sony's own Thriller 25 worldwide promotional endeavors, this year promises to reacquaint the world with the musical genius and global significance of Michael Jackson.
http://www.thrillicious.com/
Thrillicious' Thriller 25 Campaign In Full Force
During the 2008 Super Bowl, SoBe Life Water's "Thrillicious" commercial was broadcast for the first time to an audience of around 100 million. The commercial went on to become the most viewed viral Super Bowl commercial online, with an estimated 4 million views across several different video sharing sites. The commercial--which stars Naomi Campbell and a clan of Thriller-possessed lizards--has since continued airing in both 60-second and 30-second installments across many television networks and during many key shows and events.
On March 19th, the second chapter of "Thrillicious" was born--in a big way! Huge billboards and LCD displays of the "Thriller" dancing lizards have now been deployed in New York and will continue throughout the country, and that's just the beginning. Also included in the "Thrillicious" promotional campaign (spearheaded by Peter Arnell; designer of Jackson's "Invincible" cover art) are stage performances and impromptu dance-offs to Michael Jackson's Thriller around the streets and cafes at major city locations. Three such events have been recorded in New York City and can be viewed at the official Thrillicious.com Web site, one such video can be seen at the bottom of this post.
Furthermore, the Thrillcious site predominantly displays an integrated virtual poster for Thriller 25; clicking on the poster takes the visitor directly to the Sony BMG Web site where they can then order the album. Between the Thriller-based Pepsi SoBe Life Water promotion and Sony's own Thriller 25 worldwide promotional endeavors, this year promises to reacquaint the world with the musical genius and global significance of Michael Jackson.
http://www.thrillicious.com/
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