Thrillicious' Thriller 25 Campaign In Full Force! (Now featured on YouTube)

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http://mjjr.net/news.php?item.239.6

Thrillicious' Thriller 25 Campaign In Full Force

During the 2008 Super Bowl, SoBe Life Water's "Thrillicious" commercial was broadcast for the first time to an audience of around 100 million. The commercial went on to become the most viewed viral Super Bowl commercial online, with an estimated 4 million views across several different video sharing sites. The commercial--which stars Naomi Campbell and a clan of Thriller-possessed lizards--has since continued airing in both 60-second and 30-second installments across many television networks and during many key shows and events.

On March 19th, the second chapter of "Thrillicious" was born--in a big way! Huge billboards and LCD displays of the "Thriller" dancing lizards have now been deployed in New York and will continue throughout the country, and that's just the beginning. Also included in the "Thrillicious" promotional campaign (spearheaded by Peter Arnell; designer of Jackson's "Invincible" cover art) are stage performances and impromptu dance-offs to Michael Jackson's Thriller around the streets and cafes at major city locations. Three such events have been recorded in New York City and can be viewed at the official Thrillicious.com Web site, one such video can be seen at the bottom of this post.

20080321Thrillicious.jpg

Furthermore, the Thrillcious site predominantly displays an integrated virtual poster for Thriller 25; clicking on the poster takes the visitor directly to the Sony BMG Web site where they can then order the album. Between the Thriller-based Pepsi SoBe Life Water promotion and Sony's own Thriller 25 worldwide promotional endeavors, this year promises to reacquaint the world with the musical genius and global significance of Michael Jackson.


http://www.thrillicious.com/
 
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Re: Thrillicious' Thriller 25 Campaign In Full Force!

Damn straight!! There will be NO escaping the THRILLER THIS YEAR!! Goo Mike!!!

GAh I love it! I feel like I'm about to experience an awesome MJ era from the very beginning...I can feel it coming, little things here and there to get the general public interested...then BAM!! The Michael Jackson fever hits em' and it's gonna hit HARD!

prepare a plate haters...want a slice of lemon with that crow? LOL
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

Very cool!!
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

http://mjjr.net/news.php?item.239.6

Thrillicious' Thriller 25 Campaign In Full Force

During the 2008 Super Bowl, SoBe Life Water's "Thrillicious" commercial was broadcast for the first time to an audience of around 100 million. The commercial went on to become the most viewed viral Super Bowl commercial online, with an estimated 4 million views across several different video sharing sites. The commercial--which stars Naomi Campbell and a clan of Thriller-possessed lizards--has since continued airing in both 60-second and 30-second installments across many television networks and during many key shows and events.

On March 19th, the second chapter of "Thrillicious" was born--in a big way! Huge billboards and LCD displays of the "Thriller" dancing lizards have now been deployed in New York and will continue throughout the country, and that's just the beginning. Also included in the "Thrillicious" promotional campaign (spearheaded by Peter Arnell; designer of Jackson's "Invincible" cover art) are stage performances and impromptu dance-offs to Michael Jackson's Thriller around the streets and cafes at major city locations. Three such events have been recorded in New York City and can be viewed at the official Thrillicious.com Web site, one such video can be seen at the bottom of this post.

20080321Thrillicious.jpg

Furthermore, the Thrillcious site predominantly displays an integrated virtual poster for Thriller 25; clicking on the poster takes the visitor directly to the Sony BMG Web site where they can then order the album. Between the Thriller-based Pepsi SoBe Life Water promotion and Sony's own Thriller 25 worldwide promotional endeavors, this year promises to reacquaint the world with the musical genius and global significance of Michael Jackson.


http://www.thrillicious.com/

Now that is clever. Each of them riding the other up... Pepsi, Soni, and Michael.
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

Wait.. isn't that Michael in that lizard suit? :lol:

What fun. Gotta love it. :)
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

Oh my. I hadn't actually watched the video until now.

:toofunny:

AHHHHHHHHahahahaha..........

:lol:
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

lmao, all those guys dancing in NYC had me laughing!! hahahahahahaahaha

I agree, Michaelmania is near, I can smell it... I was just thinking of what Michael said in 1993 at the Grammy awards.. "I went from, where is he? To... here he is again!" I was just thinking about that the other day.
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

This is HUGE :)
Sony and pepsi Joining forces to promote Michael Big time
this is a huge endorsement from pespsi for Micahel and T-25
and will be going on in different statges throughout the year.
They KNOW the people love and want Michael. and that he
can SELL for them .. Its so Thrillicious :lol: A win win situation.

Oh there are 2 other videos on the Thrillicious.com website
 
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Re: Thrillicious' Thriller 25 Campaign In Full Force!

Thanks TSCM, what a fantastic way to brilliantly allow for Michael's massive comeback and keep the public aware with this well thought out campaign :flowers:
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

Omg that is soo cool :D
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

Thank you TSCM! :flowers:

That looked so cool! :)
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

i wish michael would help promote this a bit more, i just like to see THE MAN!

if anyone can selll this it's MJ himself.

:]
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

such great promotions by both sony and pepsi...
dancing lizards look so cute
i like that..
keep going! Michael.
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

This is the coolest ever. This confirms that Pepsi is back there working with Michael, if anyone had any doubt. And those people who thought that Pepsi was just using MJ's song for thier add, WRONG again, they are intrinsically linked. Pepsi, sony are ONE with MJ. I am so excited.
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

That was cool. :D

But, may I ask, why the lizard? I mean, why not a vixen or something relating to Thriller? I guess a lizard is slimmy so....?..:unsure:

I like how they're dancing in different locations like malls, streets etc. And it's with Pepsi! Nice, considering I think he lost his contract with them during the 93 bs. They know it's all a lie, that's why they've got him back and stronger than ever.

I wonder if they sell it in Canada? I'll have to look. Have to support MJ in every way.

And yes, Pepsi knows what sells, and promotion like this is fantastic. Kepp it coming!! :D
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

That was cool. :D

But, may I ask, why the lizard? I mean, why not a vixen or something relating to Thriller? I guess a lizard is slimmy so....?..:unsure:

I like how they're dancing in different locations like malls, streets etc. And it's with Pepsi! Nice, considering I think he lost his contract with them during the 93 bs. They know it's all a lie, that's why they've got him back and stronger than ever.

I wonder if they sell it in Canada? I'll have to look. Have to support MJ in every way.

And yes, Pepsi knows what sells, and promotion like this is fantastic. Kepp it coming!! :D

The lizard is sobe life's water image they had that long before this whole Thriller campaign you know every product has something or an image associated with it and for sobe life water it's always been the lizard.
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

their website is pretty awesome :D
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

good initiative by sony , maybe we'ell have a spot for the new album in the future at the superbowl
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

This is awesome. This is great promotion and a very clever way of marketing Thriller 25. I wonder if Pepsi will be involved with the new album, makes you wonder :).
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

I said it before and i'll say it again. It's only a matter of time untill people start wearing Thriller and Beat It Jackets again
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

Damn straight!! There will be NO escaping the THRILLER THIS YEAR!! Goo Mike!!!

GAh I love it! I feel like I'm about to experience an awesome MJ era from the very beginning...I can feel it coming, little things here and there to get the general public interested...then BAM!! The Michael Jackson fever hits em' and it's gonna hit HARD!

prepare a plate haters...want a slice of lemon with that crow? LOL

haha!

It's the takeover! Michael is creeping up on us! Haters beware! lol

This is so awesome. :D
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

Cool, I did not know they added that to the site..
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

Damn straight!! There will be NO escaping the THRILLER THIS YEAR!! Goo Mike!!!

GAh I love it! I feel like I'm about to experience an awesome MJ era from the very beginning...I can feel it coming, little things here and there to get the general public interested...then BAM!! The Michael Jackson fever hits em' and it's gonna hit HARD!

prepare a plate haters...want a slice of lemon with that crow? LOL

EXACTLY!!!


and now we can see.. the Thrillicious Ad was not just a 'per chance' ad of just licensing Michael's music of the song THRILLER.. its a full on marketing plan coming at you in stages by MJ & Sony...

a continuation of his legacy is being written.. don't miss it!
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

This is the coolest ever. This confirms that Pepsi is back there working with Michael, if anyone had any doubt. And those people who thought that Pepsi was just using MJ's song for thier add, WRONG again, they are intrinsically linked. Pepsi, sony are ONE with MJ. I am so excited.


That's right, girl!

And I would not be surprised if we see Pepsi sponsoring Michael's next tour.
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

yea boy!!!!!!!!! im so happy lol.
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

This is HUGE :)
Sony and pepsi Joining forces to promote Michael Big time this is a huge endorsement from pespsi for Micahel and T-25
and will be going on in different statges throughout the year.
They KNOW the people love and want Michael. and that he
can SELL for them .. Its so Thrillicious :lol: A win win situation.

Oh there are 2 other videos on the Thrillicious.com website


oh YEAH... loving it!
 
Re: Thrillicious' Thriller 25 Campaign In Full Force!

I believe all of this is going to lead up to the new album. Sony/Pepsi ain't doing all this advertising for nothing. I'd bet too that Sobe has seen an increase in sales. 4 million views of the Thrillicious commercial--Thrillicious!!!!
 
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